When you upload products on Google Merchant Center, naturally Google will crawl your website to compare and verify the data you submitted.
However, WooCommerce by default has a flaw in this matter. The structured data for product variants of variable products are not optimized by default for Google crawling.
This may result in a lot of your products getting rejected.
To fix this, Google suggests you to add proper schema or input snippets to fix structured data using JSON-LD or Microdata.
With PFM, you can get the structured data fixed with just a single click.
Follow the steps below to enable this feature.
1. Go to Dashboard > Product Feed > Settings
2. Here, go to the Controls tab.
You will find two options that says
3. Enable the second option.
That’s it. Your WooCommerce structured data will be properly fixed.
If you want to submit the products on Google Shopping with price excluding taxes, then you can enable the option “Exclude Tax from structured data prices” to make sure the prices in the structured data is also displayed before taxes.