When you own a WooCommerce store and want to sell your products in Google Shopping for more exposure and sales, you need to upload your product feed to the Google Merchant Center.
You can list your products to the Google Merchant Center either in a manual way or you can use the Content API method to send the feed through the Product Feed Manager plugin.
To send the feed in a manual way, you need to login to your Google Merchant Center and submit the feed manually. This is the easier process to submit your feed to the Google Merchant Center, but there’s a catch to this. You will have to login to the Google Merchant Center and upload the feeds manually every time.
But if you use the Content API method, you can send the feed from the Product Feed Manager plugin with one click. No matter how many feeds you want to send, you only have to click on the Send to Google option after the feed generation is completed, and your feed will be sent to the Google Merchant Center.
However, to use this you need to authorize with the Google Merchant Center first, and to do so you will need the following information:
- Client ID
- Client Secret
- Merchant ID
- Redirect URL
You will see that the Redirect URL is already added, but you need to collect the Client ID, Client Secret, and the Merchant ID to authorize with the Google Merchant Center.
Follow the steps to learn how to auto-sync product feed to Google Merchant Shop:
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Step 1: Create a Project #
2. On the top-left side, click on Select Project.
3. Choose an existing Project or create a new one.
4. If you choose to create a Project, it will take you to New Project Page.
5. Here choose Project Name, and Organization (if you have a G-suite acc). If you want you can edit the project Id as well, (which cannot be changed once the project is created).
Step 2: Enable Content API for Shopping #
1. Once the Project is created, it will take you to the project dashboard. On the left Menu panel, click on APIs & Services.
2. Here, click on Enable APIs and Services. It will take you to the API library.
3. Search with “Content API for Shopping” and you will find an API service with the same name.
4. Click on it to view the API service overview and Enable it.
Step 3: Configure OAuth Consent Screen #
1. Once you enable the Content API for Shopping, it will take you to the Content API for Shopping Overview dashboard.
2. Here click on the Credentials menu option from the left side of the window and then click on the “Configure Consent Screen” button on the right side.
3. It will take you to the OAuth consent screen page. Here choose External and click on Create.
Here you will need the following information:
–App Information – Give a name to your app and provide your support e-mail address. You may
also upload a logo for your app.
Service page. Then click on the Add Domain button and submit your website’s domain name without ‘“https://www.”. (If you have an authorized domain, then this may already be added by default). FYI: The domain you submit here must be a top-level domain, I.e. it should be a normal domain with a .com, .org, or other such cases. So a dev server domain such as “dev.website.com” will not be accepted.
–Developer contact information – Here you may use a personal e-mail to get Google’s notifications.
–Developer contact information
4. Once you set the values, click on Save And Continue.
Next, it will take you to the Scopes tab. Simply ignore and click on Save And Continue.
5. Next, the Test users tab, you may ignore that as well and click on Save And Continue. And then click on the Back to Dashboard button.
6. Now it will show you an overview of your App and that it is still under testing mode. Here, under Publishing Status, click on Publish App.
7. Click CONFIRM from the Push to the production dialog box.
Step 4: Create Credentials & Authorize With Google Merchant Center #
1. Go to the Credentials menu on the left side and click on Create Credentials.
2. Choose OAuth client ID.
3. Give a name to the Application Type.
4. Now, on a new tab, go to your website’s dashboard.
Go to Product feed > Google Merchant Settings. Here copy the Redirect URL from the Redirect URL field.
5. Now go back to your Google console tab.
Click on ADD URI for Authorized redirect URIs. Here add the Redirect URL that you just copied from the plugin. Then click on Create.
6. Your OAuth client will be created and a Client ID and Client secret will be generated. Copy them.
7. Copy the Client ID and Client Secret, go to Tab where you have the Plugin’s Google Merchant Settings page is open, and paste them into the respective fields.
8. Now, on another tab, go to https://merchants.google.com/ and login to your Google Merchant Account. (Make sure your Google Merchant Account Settings are properly configured). Collect your Merchant ID from the top right corner of the window.
9. Go back to the Tab where you have the Plugin’s Google Merchant Settings page open and paste the Merchant Id in its Merchant ID field.
10. Click on Submit and a section will appear above asking you to Authenticate. Click on it and it will
confirm that you are authorized.
Step 5: Send Feed to Google Merchant Center #
11. Once you are authorized with Google Merchant Center, now when you generate a Google feed, you will get an option Send to Google under the feed title. Select a schedule, and click on Send To Google and your feed will be sent to Google Merchant Center.
That’s it. You have set up an Auto-sync successfully and your products will be visible on Google Merchant Center after being processed by Google