Some popular merchant sites such as Google Shopping or Facebook Dynamics has specifications for the data that you need to provide to be approved.
However, WooCommerce by default doesn’t come with fields for some of the required information.
Fields such as Brand, GTIN, MPN, UPC, Age Group, Pattern, etc are not available at WooCommerce by default.
You can either manually create custom fields for them or you can use WooCommerce Product Feed Manager to automatically have these fields available.
Then you can simply input the required data for every product and generate a proper feed that will get approved.
You will need to have the Pro version of the plugin to get this feature.
Go to Dashboard > Product Feed > Settings.
On top, click on the tab called Controls, and it will give you some control options.
Here you will the following options:
To enable custom fields, you require the options:
Click on the buttons on the right side of each of them to activate/deactivate these features (blue for active, grey for deactivated).
Enabling them will add a new Menu in a product’s Product Data section called WPFM Custom Fields.
Activate this option to add the custom fields – Brand, GTIN, MPN, UPC, and EAN – for all of your products.
Once activated, you can go to your products and check if the fields are added.
Go to Dashboard > Products > All Products (or Add New) and edit a product.
Scroll down to the Product Data section.
For a Simple Product, these fields will be added in the WPFM Custom Fields menu.
For variable products, the Brand field will be in the WPFM Custom Fields menu.
However, the other fields will be added within the details of each variation.
Activate this option to add the custom attributes – Size, Pattern, Material, Age Group, and Gender – for all of your products.
Google needs you to include these attributes on your product feed if the products fall under the category ‘Accessories‘.
Once activated, you can go to your products check if the attributes are added.
For a Simple Product, these attribute fields will be added on the WPFM Custom Fields section.
For variable products, these attribute fields will be added within the details of each variation.
Once you input data in these fields, you can then use them as attributes when generating product feed.
When generating feed, as you know, you have to assign values to your attributes.
For every custom field, there is a unique value that you need to assign.
For example, if you use the custom field to assign a Brand, then you need to choose the value ‘wpfm product brand‘.
Likewise, as mentioned, there are unique Value tags that you need to choose. Here’s the list:
For unique identifiers, the values are as follows:
For detailed product attributes, the values are as follows:
Here’s how it looks when I use the custom field for Product Brand and assign the value in the feed attribute:
Use other attribute values in the same way.
**Any identifier fields you use, for Google Shopping, make sure the Attribute name remains GTIN and then assign the value according to the value tags mentioned above. Google requires you to submit any identifier (other than MPN) as GTIN.