Google Shopping is one of the most popular places to promote your products online.
You just need to submit the WooCommerce product feed to Google Merchant Center, and all of your products will be added to your Google shop.
In this doc, I will show you how you can easily create your WooCommerce product feed for Google Shopping.
Follow these easy steps to generate a WooCommerce Product Feed for Google Shopping
Go to your product feed dashboard.
Click on the Add New Feed button.
It will take you to the feed creation page.
1. On top, you will get the option to add a title to the feed. Give your feed a name.
2. Just under the title, you will see an option to select your preferred merchant. Simply click on the Feed Merchant dropdown button and select your preferred merchant from the dropdown or you can search in the dropdown box.
Select your preferred merchant, and all the required attributes will be loaded below.
Let’s select Google Shopping for this feed.
**Please note that Google Shopping only accepts XML feed submission, so you will not get an option to choose the file format. However, for other merchants, you will get to choose a File Format next to the Feed Merchant option.
3. In most cases, this template is already configured and values are assigned properly, so you won’t have to do much work with this.
However, depending on the merchant you are generating feed for, there may be some attributes for which you need to assign values manually.
For example, when you select Google, you will see there are two Attributes that don’t have the values assigned.
You need to use category mapping to define the category paths, so for now, keep this attribute empty. You will configure this attribute in one of the next couple of steps.
This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.**You may also use Perfect Brands for WooCommerce, which will make it easier to assign and use brand names.
This value should be unique to each product. So you have to save this value in a custom field within each product and use that value here.
4. Also, if you want to add new attributes, you can click on the Add New Attribute button, and you will get the list of the optional Attributes of Google Shopping.
Or you can add a custom attribute by clicking on the Add New Custom Attribute button.
1. Scroll up to the top and here, you will see that there are two options, Product Filter and Product Settings.
2. First, let us configure the features in the Product Settings. Click on the Product Settings button, and a drawer will open from the right side of the screen.
3. The first option you will see is Auto-Generate Your Feed.
This option is used to schedule an auto-update of the feed after certain intervals. Choose an option to set an auto-update or leave it as “No interval” if you do not want to set an auto-update of the feed.
4. Next, use the following options as needed.
5. You can then find an option to add Track Your Campaign (Analytics parameters).
Use this option if you wish to add analytics parameters to product links on your product feed so that you can keep track of the products’ performance on Google Shopping.
6. Now, close the drawer and click on the Product Filter option. A new drawer will open from the right.
7. Click on the dropdown, and You will get the following options:
Choose the Products you want to include in the feed.
You may choose to include All Published Products in your store, or you may use one of the three filter options, Custom Filter, Category Filter, and Tag Filter, to include the products you require (or exclude the ones you do not want to include).
For a basic feed, you can keep it the same.
Now, your feed configuration is ready, it is time to publish the feed.
Scroll back to the top, and you will find a Publish button on the right.
Click on the Publish button, your feed will be generated.
Now, remember you have left the Google Product Category field empty.
1. Go to Product feed > Category Mapping and set up a new category map properly.
–To learn how you can set up category mapping easily, click here.
2. Once you have assigned values and saved the Category Map, go to Product feed > Settings and click on the Controls tab.
3. Here, below, click on Purge cache.
4. Go to Dashboard > Product feed > All product feed and look for the feed you just created earlier. Edit it.
5. Scroll down to the feed configuration section. Click on the value field for Google Category Mapping and scroll down to the very bottom to choose the category map you just created.
6. Once selected, scroll up and click on update.
7. Your feed will be generated, and you will be able to download the feed.
That’s it. Your WooCommerce XML product feed for Google Shopping is generated. You can now download and upload this file to your merchant account and list your products on Google Shopping.