Facebook is one of the most popular places to promote your products online.
In this guide, I will show you how to create your WooCommerce product feed for Facebook.
Follow these easy steps to generate a WooCommerce Product Feed for Facebook
Go to your product feed dashboard.
Click on the Add New button.
It will take you to the feed creation page.
1. Give your feed a name.
2. If you want to use a filter, click on the Products dropdown and you will get the option to use Custom Filter, Category Filter, Tag Filter & Product Filter.
For a basic feed, you can keep it the same.
3. Under the filter dropdown, you will find an option to set the Refresh Time Interval.
You can set this Refresh Time Interval to Hourly, Daily, Monthly, and Weekly. Your feed will be auto-generated according to this Refresh Time Interval.
Under the Refresh Time Interval, you will find some feed-related Settings, that you can change according to your needs.
You can skip these settings for now.
Now, after setting up feed settings, you will get the Feed Configuration section to get the merchant template and to configure the template.
1. Click on the Merchant Dropdown to get a list of merchants to choose your preferred merchant.
Select Facebook, and the Facebook CSV template will be loaded right below.
You will see that the File Format is selected as XML by default.
You can change the File Format to CSV as per your need, but for now we will continue with XML format.
2. Here, you will find that values for most of the attributes are already set, but you need to set the values for the following attributes:
You need to use category mapping to define the category paths, so for now, keep this attribute empty. You will configure this attribute in one of the next couples of steps.
This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.**You may also use Perfect Brands for WooCommerce, which will make it easier to assign and use brand names.
3. Also, if you want to add new attributes, you can click on the Add New Attribute button, and you will get the list of the optional Attributes of Google Shopping.
Or you can add a custom attribute by clicking on the Add New Custom Attribute button.
Now, your feed configuration is ready, it is time to publish the feed.
Scroll back to the top, and you will find a Publish button on the right.
Click on the Publish button, your feed will be generated.
Now, remember you have left the Google Product Category field empty.
1. Go to Product feed > Category Mapping and set up a new category map properly.
–To learn how you can set up category mapping easily, click here.
2. Once you have assigned values and saved the Category Map, go to Product feed > Settings and click on the Controls tab.
3. Here, below, click on Purge cache.
4. Go to Dashboard > Product feed > All product feed and look for the feed you just created earlier. Edit it.
5. Scroll down to the feed configuration section. Click on the value field for Google Category Mapping and scroll down to the very bottom to choose the category map you just created.
6. Once selected, scroll up and click on update.
7. Your feed will be generated, and you will be able to download the feed.
That’s it. Your XML feed for Facebook is generated. You can now download and upload this file to your merchant account and list your products on Facebook shop.