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Generate Product Feed

To Generate Product Feed, follow the instructions below.

How To Generate Product Feed

Go to Dashboard > Product feed > Add New Feed

It will take you to the following page:

Add new feed

First, you need to give a title to the feed.

Now, this is divided into two sections:


Just below the tile, you can see the Products section. Under it, you get the following options:

Products Section

You can see, it has the following options:

  • Products
  • Refresh Interval
  • Include Product Variations
  • Include variation product name
  • Include Parent Product (Grouped Product)
  • Analytics parameters


For products, you will get a drop-down panel with four options:

  • All Published Products
  • Custom Filter
  • Category Filter
  • Tag Filter
All Filters

If you choose All Published Products, then it will generate product feed for all the products on your WooCommerce store.

Choosing Custom Filter will let you set filter parameters of your own choice.

Custom filter

The Category Filter option will let you filter the products to be included, based on the categories you choose.

Category Filter

Once you select Category Filter, all the categories will be listed and you can simply check the boxes for the ones you want to include in the feed.

The Tag Filter will let you filter the products to be included, based on the tags you choose.

Tag Filter

It will give you the list of tags to choose from, similar to the categories.

Please watch the following video to get a better idea about the filter options:

>Refresh Interval

Refresh interval

Here you will have three choices:

  • No Interval
  • Daily
  • Hourly

This feature allows you to set a schedule for the feed to be updated automatically either daily or hourly based on your choice.

For example, let’s say you generated a feed where you chose the refresh interval as ‘Daily’. After that, let’s say you made some changes to a few product details on your WooCommerce store.

Then the next day, this feed will automatically update with the changes you made; you won’t have to edit the feed and update it again manually.

Include Product Variations

Include Product Variations

If you choose ‘Yes,’ it will include the products that have variations in the feed, i.e. variable products; and choosing ‘No’ will exclude all variable products when generating feed.

>Include variation product name

This will only be applicable if you chose to include product variations in the feed.

Variation Name

If you choose ‘Yes,’ it will add the variation names to the product names of each variation of variable products.

>Include Parent Product (Grouped Product)

Parent Product

This will allow you to choose whether the feed will include the parent product as well as other products in the case of grouped products.

>Analytics Parameters

Analytics Parameters

You can add UTM parameters to your products in the feed using this feature.

Enabling it will let you provide the necessary information required to add the products in the feed to the desired UTM campaign.

Analytics Parameters UTM

>WPML Language


This option will only appear if you have WPML plugin installed and activated.

Here, you will get to choose what language you want to generate your feed on (provided that you have translated certain products using WPML).

**FYI: When you generate a feed by choosing any language other than English in this section, if a certain product doesn’t have a translated version of the language you chose here, then the feed generated will include the English version of that product by default.

Next, is the Feed Configuration section.

Feed Configuration

Once you have set up the Product section, you can then scroll to the Feed Configuration section.

Feed Configurations Section

Here, you have to choose the merchant type, for which you wish to generate product feed or choose Custom to create your own custom feed

Based on the Merchant type you choose, you will get the next options.

For example, if you choose the merchant type as Custom, you will get the next options

  • File Format
  • Configure Feed Attributes and their values
Custom feed

If you choose Google, then you will only get the option:

  • Configure Feed Attributes and their values

Choosing eBay will give you a few other options. So it will vary based on the merchant type you choose.

>Merchant type

The plugin already has feed specifications set for many large merchants such as Google Shopping, Amazon and eBay, which you can choose from the drop-down list for Merchant Type.

Merchant Type

>File Format

For the merchant types for which you can submit different types of file formats, this feature will help you out with that.

You can choose your feed to be generated in the formats, XML, CSV and TEXT depending on the supported formats by the Merchant you choose.

File Format

This means, when you download the feed, it will be in one of these formats that you choose.

>Configure Feed Attributes And Their Values

Under this section, you will define details of the products you wish to be generated in the feed.

If you choose ‘Custom’ under Merchant Type, then you have to add attributes and configure it manually. This helps you to create feed list for any merchant site that is not included in the Merchant Type.

Configure feed

Here, the Blue button that says ‘+ Add New Attribute’ allows you to add more attribute columns. There you can assign the desired Attributes from the drop-down list and set the Type and Value.

The Red bin icon on the right allows you to delete an attribute.

If you want, you can create a custom attribute yourself. Just click on the button below called ‘+ Add New Custom Attribute‘ and a new blank attribute column will be added which you can name yourself, and assign its type and value.

But if you choose a Merchant Type from the dropdown list, it will automatically add the required attributes as per that merchant site’s specifications.

For example, if you choose ‘Google Shopping’ as merchant type, then the following attributes will appear automatically:

Google Merchant type
Understanding Attributes

An attribute is a specific data of a product added in the Product feed in a proper format.

For example, when generating feed for Google Shopping, if you include the attribute Product Id, then the Id of the product will be added in the product feed in the format: <g:id>671</g:id>

For every attribute, you need to assign the following data:

Attributes data
  • Attributes
  • Type
  • Value
  • Prefix
  • Suffix
  • Output Sanitization
  • Output Limit

For each merchant, there is a certain set of attributes you can choose from. For example, if you choose the merchant type ‘Google Shopping’, then you will get attribute options like the following:

Attributes Drop Down

You can choose the one you require.

However, if you added a custom attribute, then you will have to input this attribute manually.

Type and Value
For type, you will get the following 4 options:

  • Attribute
  • Static
  • eBay Attribute (Only for ebay Mip)
  • eBay Shipping Attribute (Only for ebay Mip)
Attribute Type

If you choose the type Attribute, then you have to assign the Value from a set dropdown list of all the attribute values available on your store.

Value type

Choosing type Static will mean that you will manually input a value that will be used as the data for that attribute for all the products in that feed.

For example, if you want to assign the brand, let’s say, ‘Rex’ for all the products in the feed, then you can do it using the Static type.

Static Type

The other two options are solely for the merchant type eBay MIP since it has a different feed format.

eBay attribute

Here are more details on generating product feed for eBay MIP:

Prefix and Suffix

You can add a static value before the value of an attribute using Prefix and you can add a static value after the value of an attribute using Suffix.

These are mainly used to add the currency to Prices but can be used for other purposes as well.

Output Sanitization

The output sanitization helps you sanitize the data incase some unacceptable data may be present.

You can select from the following options to sanitize:

Output sanitization

Default: For no sanitization
Strip Tags: Remove any html tags
UTF-8 Encode: Special characters are converted to UTF
htmlentities: Converts special characters to html entities
integer: Integer output (characters changed to ASCII)
Price: Converts value into price format (numbers only)
Remove Space: Remove all spaces
Remove Special Characters: All special characters removed
CDATA: Add CDATA for refined output on XML

Use these as required.

Output Limit

You can limit the number of characters of the data to be included in the feed. Here’s an example:

Output Limit

Let’s say for Product Description, you set the output limit as 50. Then the feed generated will contain only the first 50 characters from the Product Description of every product.

Leaving it empty or setting it to 0, will mean that there is no output limit; the complete data will be included.

Publish To Generate Product Feed

Once you have set the required attributes and configured all the above information, scroll up and on the right side, and click on the ‘Publish’ button to generate product feed. You will get a loading bar.

Loading Bar to generate product feed

Once the process is complete, the Publish button will change to ‘Update’ button. The feed is generated.

Just below the Update button, you will find a section called Feed URL.

Feed URL

Here you can find the URL of the product feed generated. You can click on the ‘View Feed’ button to view it or click on the ‘Download Feed’ button to download the product feed. You can use this to upload to your desired merchant shop/marketplace.

If you generate product feed for Google Shopping, then you will also get another section below the Feed URL section called ‘Send To Google Merchant’.

Send To Google Merchant

You can use this to set a schedule for Google to fetch your data automatically. For this to work, you will need to figure the Google Merchant Settings and authenticate a token.

Here are more details about Auto-syncing with Google:

The process to generate product feed is the same for any merchant type or marketplace.