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So erstellen Sie einen WooCommerce-Produkt-Feed für Google Manufacturer Center

In this doc, I will show you how you can easily create your WooCommerce product feed for Google Manufacturer Center.

Follow these easy steps to generate a WooCommerce Product Feed for the Google Manufacturer Center.

Step 1: Create a New Feed and Map Your Product Attributes #

Gehen Sie zu Ihrem Produkt-Feed-Dashboard.

Klicken Sie auf die Schaltfläche Neuen Feed hinzufügen.

Sie gelangen dann zur Seite für die Erstellung des Feeds.

Neuen Feed hinzufügen

Also, hier,

1. Oben haben Sie die Möglichkeit, dem Feed einen Titel zu geben. Geben Sie Ihrem Feed einen Namen.

Feed-Titel

2. Direkt unter dem Titel sehen Sie eine Option zur Auswahl Ihres bevorzugten Händlers. Klicken Sie einfach auf die Dropdown-Schaltfläche Händler füttern und wählen Sie Ihren bevorzugten Händler aus der Dropdown-Liste aus oder suchen Sie in der Dropdown-Box.

How to create a WooCommerce product feed for Google Manufacturer Center 1

Wählen Sie Ihren bevorzugten Händler aus und alle erforderlichen Attribute werden unten geladen.

Let’s select Google Manufacturer Center for this feed.

How to create a WooCommerce product feed for Google Manufacturer Center 2

3. Here, you will see that most of the values are assigned already, you need to assign values to the rest of the attributes.

For example, when you select Google Manufacturer Center, you will see there are two Attributes that don’t have the values assigned.

  • GTIN —

GTIN is the Global Trade Item Number that uniquely identifies your product. This GTIN number helps Google make your products more visible to your customers.

GTIN number is provided by the manufacturer of the product, and you should keep the GTIN field empty if you don’t have this info but do not insert a random number into this field.

  • Manufacturer/ Brand —

This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.
If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
**You may also use Perfect Brands for WooCommerce, which will make it easier to assign and use brand names.

4. Also, if you want to add new attributes, you can click on the Add New Attribute button, and you will get the list of the optional Attributes of Google Manufacturer Center.

Or you can add a custom attribute by clicking on the Add New Custom Attribute button.

Schritt 2: Futtermittelkonfiguration #

1. Scroll up to the top and here, you will see that there are four options, Product Filter and Product Settings.

  • Settings
  • Produkt-Filter
  • Fehlerbehebung
  • Dokumentation
Options

2. Lassen Sie uns zunächst die Funktionen in den Produkteinstellungen konfigurieren. Klicken Sie auf die Schaltfläche Produkteinstellungen, woraufhin sich auf der rechten Seite des Bildschirms eine Schublade öffnet.

Settings Drawer

3. Die erste Option, die Sie sehen, ist Auto-Generate Your Feed.

Auto-generate-your-feed

Mit dieser Option können Sie eine automatische Aktualisierung des Feeds in bestimmten Abständen planen. Wählen Sie eine Option, um eine automatische Aktualisierung einzustellen, oder belassen Sie es bei "Kein Intervall", wenn Sie keine automatische Aktualisierung des Feeds einstellen möchten.

4. Verwenden Sie dann je nach Bedarf die folgenden Optionen.

Settings drawer 2
  • Land/Region auswählen
  1. Select a Region from this dropdown menu if you want to include the Shipping info in your feed. Once you select the region, you will have to insert the Shipping attribute to your feed to get the Shipping values.
  2. In diesem Dokument erfahren Sie, wie Sie die Versandinformationen in Ihren Feed aufnehmen können.
  • Nicht vorrätige Produkte einbeziehen
    - Wenn Sie nicht vorrätige Produkte einbeziehen möchten, können Sie die Option aktivieren.
    - Für diesen Feed sollten wir diese Option nicht verwenden und den Wert auf "Nein" belassen.
  • Include Variable Parent Product (Without Variations)
    -If you want to include the parent feed for variable products, then you can enable the option.
    -Few merchants such as Google Shopping or Facebook don’t require you to submit parent products, however, there are many other merchants such as eBay MIP, that require you to submit product products in the feed.
    -For this feed, let’s not use this option and keep its value as “No“.
  • Include All Variable Products Variations –
    -If you want to only include simple products to the feed and no variable products, then keep its value as “No“.
    -If you want to submit both simple products and variable products to Google Shopping, then choose its value as “Yes“.
    -Let’s use this feature, and mark it as “Yes“, for this feed.
  • Include Variation Name In The Product Title
    -Few merchants such as Google Shopping, suggest you add the variation term to the Product name in case you are uploading variable products, however, it is completely optional.
    -So if you want to include the variant terms to the variable product names, then you can set its value as “Yes“.
    -Let’s use this feature, and mark it as “Yes“, for this feed.
  • Include Grouped Products
    -If you have Grouped Products, then it’s best to submit the parent product of the Grouped product you created.
    -So you should mark this option as “Yes“.
  • Exclude Invisible/Hidden Products
    -You might have certain products in your store that are marked as hidden or invisible on WooCommerce.
    -If you want to generate feed for Simple products only, then you can mark this option as “Yes” to exclude invisible products from the feed.
    -However, product variants are by default marked as Invisible on WooCommerce. So if you include variable products to the feed, then you should mark this as “No“.
    -Since in this feed we are including product variants, we will not use this feature and keep it as “No“.
  • Jedes Attribut überspringen, wenn der Wert leer ist
    - Wenn Sie diese Funktion aktivieren, werden alle Attribute eines Produkts ausgeschlossen, wenn der Attributwert fehlt.
    - Für diesen Feed wollen wir diese Option nicht verwenden und den Wert auf "Nein" belassen.

5. You can then find an option to add Track Your Campaign (Analytics parameters).

Use this option if you wish to add analytics parameters to product links on your product feed so that you can keep track of the products’ performance on Google Merchant Center.

6. Now, close the drawer and click on the Product Filter option. A new drawer will slide in from the right side of the window.

7. Click on the dropdown, and You will get the following options:

Product filter

Choose the Products you want to include in the feed.

You may choose to include All Published Products in your store, or you may use one of the three filter options, Custom Filter, Category Filter, and Tag Filter, to include the products you require (or exclude the ones you do not want to include).

For a basic feed, you can keep it the same.

Step 3: Publish WooCommerce Product Feed For Google Manufacturer Center #

Nachdem Sie Ihren Feed konfiguriert haben, ist es nun an der Zeit, den Feed zu veröffentlichen.

Click on the Publish button on the right.

Click on the Publish button and your feed will start generating.

Sobald die Erstellung des Feeds abgeschlossen ist, können Sie den Feed anzeigen oder herunterladen.

That’s it. Your WooCommerce XML product feed for Google Manufacturer Center is generated.

You can now send this feed to Google Merchant Center through the Content API method, which is a bit complicated process. Or, you can download and upload this file to your merchant account manually and list your products on Google Merchant Center.

Learn how to upload your feed to Google Merchant Center through the direct upload method.

Learn how to send your feed to Google Merchant through the Content API method.