If you are new to Product Feed Manager For WooCommerce (PFM), then the first thing to do is to learn to generate product feed before learning about all the other features of the plugin.
Here, you will learn how to generate a product feed to understand how it works, and I will show you how you can get the feed link or download the feed.
Later, on upcoming documentations, you will get instructions on using all the other exclusive features to make the feed proper and acceptable on your desired marketplaces.
So let’s take the first step.
Learn To Generate Product Feed #
Follow the steps below to create your first product feed.
1. Go to Dashboard > Product feed > Add New Feed

As you can see, it will take you to the page where you can start configuring a product feed.
While generating this feed, I will give you brief explanations of the use of each feature here.
2. On top, you will get the option to add a title to the feed.
3. Direkt unter dem Titel sehen Sie eine Option zur Auswahl Ihres bevorzugten Händlers. Klicken Sie einfach auf die Dropdown-Schaltfläche Händler füttern und wählen Sie Ihren bevorzugten Händler aus der Dropdown-Liste aus oder suchen Sie in der Dropdown-Box.
Wählen Sie Ihren bevorzugten Händler aus, und alle erforderlichen Attribute werden unten geladen.
Let’s choose Google Shopping for this feed.
**Please note that Google Shopping only accepts XML feed submission, so you will not get an option to choose the file format. However, for other merchants, you will get to choose a File Format next to the Feed Merchant option.

4. Once you select the merchant, all the mandatory fields required for submitting a product feed to the selected merchant will be listed below.

5. In most cases, this template is already configured and values are assigned properly, so you won’t have to do much work with this.
However, depending on the merchant you are generating feed for, there may be some attributes for which you need to assign values manually.
For example, when you select Google, you will see there are two Attributes that don’t have the values assigned.

Since we are creating a feed to learn how it works, you do not have to worry about assigning the attributes now.
In the upcoming documentations, I will explain how you can assign attribute values properly when generating the feed.
6. Now, scroll up to the top and here, you will see that there are two options, Product Filter and Product Settings.
- Produkte Einstellungen
- Produkt-Filter

First, let us configure the features in the Product Settings. Click on the Product Settings button, and a drawer will open from the right side of the screen.

7. The first option you will see is Auto-Generate Your Feed.

Mit dieser Option können Sie eine automatische Aktualisierung des Feeds in bestimmten Abständen planen. Wählen Sie eine Option, um eine automatische Aktualisierung einzustellen, oder belassen Sie es bei "Kein Intervall", wenn Sie keine automatische Aktualisierung des Feeds einstellen möchten.
8. Next, use the following options as needed.

- Include Out of Stock Products
-If you want to include the out of stock products, then you can enable the option.
-For this feed, let’s not use this option and keep its value as “No“.
- Include Variable Parent Product (Without Variations)
-If you want to include the parent feed for variable products, then you can enable the option.
-Few merchants such as Google Shopping or Facebook doesn’t require you to submit parent products, however, there are many other merchants such as eBay MIP, that requires you to submit product products in the feed.
-For this feed, let’s not use this option and keep its value as “No“.
- Include All Variable Products Variations –
-If you want to only include simple products to the feed and no variable products, then keep its value as “No“.
-If you want to submit both simple products and variable products to Google Shopping, then choose its value as “Yes“.
-Let’s use this feature, and mark it as “Yes“, for this feed.
- Include Variation Name In The Product Title
- Wenige Händler, wie z.B. Google Shopping, schlagen Ihnen vor, den Variationsbegriff zum Produktnamen hinzuzufügen, wenn Sie variable Produkte hochladen.
- Wenn Sie also die Variationsbegriffe zu den variablen Produktnamen hinzufügen möchten, können Sie den Wert auf "Ja" setzen.
- Nutzen wir diese Funktion und markieren sie als "Ja" für diesen Feed.
- Gruppierte Produkte einbeziehen
- Wenn Sie gruppierte Produkte haben, ist es am besten, das übergeordnete Produkt des von Ihnen erstellten gruppierten Produkts einzureichen.
- Markieren Sie daher diese Option als "Ja".
- Unsichtbare/versteckte Produkte ausschließen
- Möglicherweise haben Sie bestimmte Produkte in Ihrem Shop, die in WooCommerce als versteckt oder unsichtbar gekennzeichnet sind.
- Wenn Sie nur einen Feed für einfache Produkte erstellen möchten, können Sie diese Option als "Ja" markieren, um unsichtbare Produkte aus dem Feed auszuschließen.
- Produktvarianten sind in WooCommerce jedoch standardmäßig als unsichtbar gekennzeichnet. Wenn Sie also variable Produkte in den Feed aufnehmen, sollten Sie diese Option als "Nein" markieren.
- Da wir in diesem Feed Produktvarianten einbeziehen, werden wir diese Funktion nicht verwenden und sie auf "Nein" belassen.
- Jedes Attribut überspringen, wenn der Wert leer ist
- Wenn Sie diese Funktion aktivieren, werden alle Attribute eines Produkts ausgeschlossen, wenn der Attributwert fehlt.
- Für diesen Feed wollen wir diese Option nicht verwenden und den Wert auf "Nein" belassen.
7. You can then find an option to add Track Your Campaign (Analytics parameters).

Use this option if you wish to add analytics parameters to product links on your product feed so that you can keep track of the products’ performance on Google Shopping.
For now, let’s not use this feature as this is your first feed.
9. Now, close the drawer and click on the Product Filter option. A new drawer will open from the right.

Click on the dropdown, and You will get the following options:

Choose the Products you want to include in the feed.
You may choose to include All Published Products in your store, or you may use one of the three filter options, Custom Filter, Category Filter, and Tag Filter, to include the products you require (or exclude the ones you do not want to include).
For the first feed, let us choose All Published Products.
10. Now, scroll up and Publish the feed.

You will see a progress bar.
11. Once complete, the page will reload, and you will find the Feed link or download button just below the Update button.

**In case you don’t see the feed link section, go to the Screen Options and enable the visibility of the Feed URL section.
That’s it. You have generated your first feed. You can use the link or download the file to upload the products to your desired marketplace.
Collecting Feed Link Or Editing A Published Feed #
If you have created a feed, they will be listed under Dashboard > Product Feed > All Product Feed.

Here, you will be able to collect the feed link, download the feed, or edit the feed.
Now that you are familiar with how the feed generation process works, now let’s take a quick overview of the plugin, and then we can move on to learn about all the useful features, and creating complete product feed that can be uploaded successfully on your desired marketplaces.