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When you are about to run an Analytics Campaign, you need to add UTM parameters options in your feed.

These UTM parameters help you analyze the feed result.

With the Product Feed Manager plugin, you can easily set the UTM value for your feed.

In this guide, I will show you how you can set the UTM parameters to your feed.

Follow these easy steps to set UTM parameters to your feed:

1. Create a new feed or open an existing feed.

To create a new feed, click on the Add New Feed option from the WordPress dashboard and a new feed creation page will appear.

Neuen Feed hinzufügen

2. Click on the Settings button.

Settings button

Once you click on the Settings button, the Product Settings drawer will slide in from the right side of the window.

Settings Drawer

3. there you will find a checkbox Analytics Parameters, click on the checkbox and you will find the options for the UTM parameters.

Product Feed Manager UTM Parameters Checkbox

Once you click on the checkbox, you will get the following options:

Product Feed Manager UTM Parameters Options

4. Input the field values as-

  • Referrer – The referrer: (e.g. google, newsletter)
  • Medium – Marketing medium: (e.g. cpc, banner, email)
  • Campaign – Product, promo code, or slogan (e.g. spring_sale)
  • Campaign term – Identify the paid keywords
  • Campaign content – Use to differentiate ads

5. After you’ve put the parameters, click on the Close button and then Publish/ Update the feed

Now, your feed will be published with the UTM parameters values.

That’s it, from now you can use this feed for the Analytics Campaign.