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Cart Lift

  • Introduction To Cart Lift
  • Getting Started With Cart Lift
  • Install And Activate Cart Lift
  • A Basic Plugin Overview – Cart Lift
  • Configure And Use Cart Lift Effectively
  • How To Track Abandoned Carts Automatically
  • How To Set Up Your Abandoned Cart Recovery Campaign
  • How To Use Twilio SMS Service To Recover Abandoned Carts – Cart Lift Pro
  • How To Get Notifications For Abandoned Carts And Recovery
  • Get Full Analytics Report On Recovery Campaign
  • Shortcodes for Email Fields in Cart Lift
  • How To Upgrade To Pro – Cart Lift
  • Troubleshooting For Common Issues – Cart Lift

Product Feed Manager

  • Product Feed Manager – Documentation
Getting Started
  • Introduction To Product Feed Manager For WooCommerce
  • Getting Started With Product Feed Manager For WooCommerce
  • How To Install And Activate PFM
  • How To Generate Product Feed For The First Time
  • Basic Plugin Overview – Product Feed Manager Pro WooCommerce
  • How To Generate A Custom Product Feed Easily
Upgrade To PFM Pro
  • How to Upgrade to Pro – PFM
Auto-Sync To Google Shopping
  • How To Auto-sync Product Feed To Google Merchant Center
  • Upload your WooComerce product feed directly to the Google Merchant Center – (No Need For Authorization)
Category Mapping
  • How To Use Category Mapping For Product Feed
  • How To Use Category Mapping For Google Product Category
  • How To Configure Category Mapping For Facebook Product Category
Feed Generation Instructions
  • How to generate WooCommerce Product Feed for Google
  • How to generate WooCommerce Product Feed for Facebook
  • How to Upload your WooCommerce Products on the Facebook Store
  • How to create a feed for eBay MIP
  • How to create a Target Product feed for Target Marketplace
  • How to create a WooCommerce product feed for Wish.com
  • How to create a WooCommerce product feed for Sears Marketplace
  • How to create a WooCommerce product feed for NewEgg Marketplace
  • How to create a WooCommerce product feed for Walmart
  • How to create a WooCommerce product feed for Instagram Catalog
  • How to upload products on Instagram Shop
Understanding Basic Feed Configuration For Required Attributes
  • Product Feed Optimization with Yoast SEO Product Title, Meta Description and Primary Category
  • How To Add A Static Prefix or Suffix To An Attribute In The Feed
  • How To Add A Custom Attribute To The Feed
  • How To Add Or Remove An Additional Product Attribute In The Feed
  • Learning About Feed File Types And How To Download Or View Feed
  • Optimize Product Feed Data With Effective Output Filters
  • Understanding And Configuring Feed Attributes and their values
  • How To Remove HTML Tags Or Shortcodes From A Feed
  • How To Use UTF-8 Encode To Convert HTMLEntities To Symbols In A Feed Attribute Value
  • How To Convert Symbols To HTMLEntities In A Feed Attribute Value
  • How To Include CDATA In An XML Feed Attribute Tag
  • How To Remove Decimal From Price For Marktplaats Feed
  • How To Replace Space With Hyphen In A Feed Attribute Data
  • How To Use A Custom Field Value In The Product Feed
  • How To Add Currency To Your Product Price
  • How To Use Yoast Primary Category In The Feed
  • How To Use RankMath Primary Category In The Feed
  • Useful Options On The Controls Tab
  • Understanding The Use of Different Price Attributes
Useful Control Options
  • Useful Options On Settings Tab
  • Control Products Per Batch In Batch Processing
  • Connect Facebook Pixel With WooCommerce For Dynamic Ads
  • Add Extensive Custom Fields Of Unique Identifiers For WooCommerce Products
  • Add Custom Fields For Important Product Attributes
  • How To Add Extensive Custom Fields To WooCommerce Products
  • How To Exclude Tax From Structured Data Prices
Useful Features For Feed Generation
  • How To Exclude Invisible Products / Hidden Products From Product Feed
  • How To Use Custom Filter When Generating Product Feed
  • How To Use Category Filter When Generating Product Feed
  • How To Use Tag Filter When Generating Product Feed
  • How To Use Feed Filter Options When Generating Feed
  • How To Schedule Auto-update of Feed On Set Intervals
  • How To Include Variable Products To The Feed
  • How To Include Private Products In Product Feed
  • How To Include Product Variation Term To The Product Name
  • How To Add UTM Parameters To Product URLs
  • How to use the Feed Rule feature to manipulate attribute values
  • How to use the dynamic pricing feature to manipulate your product price
  • How to combine multiple attributes values together with the Combined Attributes feature
  • How to use the Product Filter option to include/ exclude specific products
  • How To Set Custom Time Intervals For Auto-Feed Update
Fix JSON-LD Structured Data For Variable Products
  • Fix WooCommerce (JSON-LD) Structured Data For Approval In Google Shopping
Others
  • How To Include Brand Name In The Feed Using Perfect Brands For WooCommerce And PFM
  • Enable Error Log for Product Feed Manager For WooCommerce
  • How To Generate Product Feed In Multiple Languages With WPML
  • How to schedule custom feed refresh interval with Product Feed Manager using WP Crontrol
  • How to include Shipping values into WooCommerce product feed (Google & Facebook)
  • How to include Tax values into your WooCommerce Product Feed (Google & Facebook)
  • How to generate a WooCommerce product feed with the top sold products to sell more
  • Update your feed only if any changes were made to any of your products
  • How to include WooCommerce Shipping values into your feed (Except Google & Facebook)
  • How to convert product feed price with WPML / WCML
  • How to generate product feed in multiple languages with Polylang
Troubleshoot
  • Troubleshooting Common Issues – Product Feed Manager For WooCommerce
  • Product Missing On Facebook Commerce Manager – Facebook & Instagram
  • Product Missing on Google Merchant Center/ Product Not uploaded
  • Google Shopping Product Feed Specification – Attributes List
Etsy Addon
  • Product Feed Manager for WooCommerce Etsy Integration – How to guide
All Google Feeds
  • How to create a WooCommerce product feed for Google Review
  • How to create a WooCommerce product feed for Google Remarketing (DRM)
  • How to create a WooCommerce product feed for Google Local Products
  • How to create a WooCommerce product feed for Google Local Products Inventory
  • How to create a WooCommerce product feed for Google Manufacturer Center
  • How to create a WooCommerce product feed for Google Merchant Center Promotion
  • How to create a WooCommerce product feed for Google Shopping Actions
  • How to create a WooCommerce product feed for Google Dynamic Display Ads (Google Ads)
  • How to create a WooCommerce product feed for Google Express (Former Google Shopping Actions Program)
  • How to create a WooCommerce product feed for Google Local Inventory Ads
  • How to create a WooCommerce product feed for Google Custom Search Ads
  • How to create a WooCommerce product feed for Google Dynamic Search Ads

VR Places Theme

  • How To Install And Activate VR Places Theme
  • How To Customize Global Settings for VR Places Theme

WP VR

  • Getting Started with WP VR
Getting Started
  • Introduction To WP VR
  • Getting Started With WP VR
  • How To Install And Activate WP VR
  • How To Create A Simple Virtual Tour In 5 Minutes – WP VR
  • How to Embed A Virtual Tour And Customize It – WP VR
  • WP VR Basic Plugin Overview
Upgrade To WPVR Pro
  • How To Upgrade To Pro – WPVR
Using WPVR Premium Add-ons
  • How To Integrate Fluent Forms On A Virtual Tour
  • How To Integrate WooCommerce To A Virtual Tour
  • How To Embed Virtual Tours On Non-WordPress Websites
How To - Basic Settings
  • How To Use Exclusive Features On General Settings To Customize A Virtual Tour
  • How To Add A Preview Image To Your Virtual Tour – WPVR
  • How to Enable Auto Rotation For Your 360 Virtual Tour – WP VR
Using Advanced Settings
  • How To Enable Gyroscope Sensor On 360 Virtual Tours
  • How To Set Up A Scene Gallery On Virtual Tours
  • How To Add Background Music To Virtual Tours
  • How To Limit Keyboard Controls For Navigation And Zoom
  • How To Limit The Use Of Mouse Scroll To Zoom Or Drag To Move A Tour
  • How to Add A Virtual Tour Icon or Your Company Logo in 360 Degree Tours – WPVR
  • How To Set YouTube Explainer Videos Inside Virtual Tours 
  • How To Enable The Support for VR Headset for Phones
  • How To Set Individual Hotspot Icon Color and Animation In Panorama Images
  • How To Set Virtual Floor Plans Inside Your Tours – WPVR
Setting Up Control Buttons
  • Using Custom Icons For Navigation And Control Buttons In A Virtual Tour
  • How To Add A Home Button To Your Virtual Tour
Turn Panorama Images Into Live Scenes
  • How To Add A Scene To Your Virtual Tour
  • How To Use Scene Settings To Customize A Scene
  • How To Set Default Scene Face On A Virtual Tour
  • How To Set Custom Zoom Settings On A Scene In Your Virtual Tour – WPVR
  • How to Set 360 Image Grab Limit On A Scene in Your Virtual Tour – WPVR
Use Hotspots for Navigation & Information
  • How To Add Hotspots To A Scene In Your Virtual Tour
  • How To Use Hotspots To Show Information, Images Or Videos
  • How To Use Hotspots To Go From One Scene To Another
  • How To Customize Hotspot Icons And Color
  • Embed A Self Hosted Video on WPVR Hotspots
  • How To Embed Youtube Videos Inside Virtual Tours Using WPVR
  • How To Set Hotspot Content Easily Inside Virtual Tour – Using WYSIWYG HTML Editor
Create 360 Degree Video Tours
  • How To Embed A Youtube 360 Video On Your Website Using WPVR
  • How To Create A Virtual Tour Using Self Hosted 360 Degree Interactive Video with WPVR
Embed Google Street Views
  • How To Embed A Google Street View Tour On Your Website Using WPVR
Partial Panorama & Full View Virtual Tours
  • How To Create A Virtual Tour With Partial Panoramas or iPhone Panoramas
  • How To Create A Virtual Tour With Mobile Phone Panorama Images
  • How To Create Full Screen Virtual Tours – WPVR
  • How To Set A 360 Panorama Background Virtual Tour
Publish Virtual Tours on Your Website
  • How To Embed A Virtual Tour Using WPVR Gutenberg Block
  • How To Embed A Virtual Tour Using WPVR Elementor Widget
  • How To Use WP VR Oxygen Element To Embed A Virtual Tour
  • How To use a WPVR Shortcode to Embed a Virtual Tour
  • How To Embed WPVR Virtual Tours Using Visual Composer Element
  • How To Publish A Virtual Tour Using WPVR Panorama Module for Divi
Import, Export, & Duplicate Virtual Tours
  • How To Export And Import Virtual Tours
  • How To Duplicate A Virtual Tour
Troubleshooting - Solve Common Issues
  • How To Exclude WPVR From Autoptimize
  • Troubleshooting Common Issues – WPVR
  • How To Solve Virtual Tour Not Showing Up – WPVR
  • How To Exclude Assets of WPVR From Autoptimize
  • How To Manage Your WPVR User Account Settings & Subscription Plan
Optimize Virtual Tour for Mobile Devices
  • How To Set A Dynamic Front End Notice On Virtual Tours For Mobile Phone Viewers
  • How To Auto Resize Images On Mobile Devices for Virtual Tours
  • How To Set Custom Height for Mobile Devices to Your Virtual Tours
Demo Virtual Tours
  • Demo Virtual Tours
  • Basic Virtual Tour
  • Demo Virtual Tour – WPVR Pro
  • Demo Tour – WPVR (Free)
  • Custom Scene Gallery – WPVR
  • Custom Control Icons – WPVR
  • Google Street View Tour – WPVR Pro
  • Video Tutorials – WPVR
  • Demo Partial Panorama Virtual Tour – WPVR Pro
  • Bar/Pub Showcase
Advanced Settings for Virtual Tours
  • How To Set Up WPVR Exclusive Settings
  • Control Script And Style Loading For The Virtual Tours
  • How To Disable WordPress Large Image Handler For Virtual Tours
  • How to Control Video.js Loading for Virtual Tour Pages – WPVR

Deprecated Plugins

Media Storage To Cloud
  • WP Media Storage To Cloud
  • Getting Started – Media Storage To Cloud
  • How to install and activate Media to Cloud Storage
  • WP Media Storage To Cloud Dashboard Overview
  • How To Connect Amazon S3 Bucket
  • How To Connect Google Cloud Storage
  • How To Set Up IAM User For Amazon S3 Bucket
  • How To Set Up Google Cloud Storage Bucket To Serve Media Files
  • How To Connect DigitalOcean Spaces
  • How To Create An Amazon CloudFront Distribution
  • How To Create An Amazon CloudFront Origin Access Identity
  • Troubleshooting For Common Issues – Media Storage To Cloud
  • How To Create Free HTTPS Certificate On Amazon S3
Variation Swatches
  • Variation Swatches for WooCommerce – Getting Started
  • Variation Swatches For WooCommerce – Dashboard Overview
  • Variation Swatches For WooCommerce – Install And Activate
  • Change Dropdown to Button Swatches for WooCommerce Variations
  • How To Set Up WooCommerce Color Swatches For Color Variation
  • How To Set Up WooCommerce Image Swatches For Image Variation
  • How To Set Up Label Swatches For WooCommerce Product Variations
  • How To Customize Variation Swatch Hover Style
  • How To Customize Variation Swatches Global Style
  • How To Customize Variation Swatches Selected Style
  • Home
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  • Product Feed Manager
  • Troubleshoot

Google Shopping Product Feed Specification – Attributes List

Table of Contents
  • Required Attributes
  • Required Attributes (Based on condition)
  • Optional Attributes
  • Required Attributes Explanation
  • Product ID
  • Product Title
  • Product Description
  • Product URL
  • Product Category
  • Google Product Category
  • Product Image URL
  • Stock Status/Availability
  • Regular Price
  • Product Condition
  • Manufacturer/Brand Name
  • GTIN (Global Trade Item Number)
  • MPN (Manufacturer Part Number)
  • Identifier Exists
  • Adult Content
  • Multipack
  • Bundle
  • Material
  • Age Group
  • Color
  • Gender
  • Size
  • Pattern
  • Item Group ID
  • Google Product Feed Samples

Google Shopping Product Feed requires the following data for each of your products-

Note: If any of the following required attribute attributes are missing in your feed, Google will reject your product. However, if you use the Identifier exists attribute in your feed, Google will accept your feed but this product’s performance will be compromised. Click here to learn more about the Identifier exists attribute.

Required Attributes #

  • Product ID
  • Product Title
  • Product Description
  • Product URL
  • Product Category
  • Product Image URL
  • Stock Availability
  • Regular Price
  • Product Condition
  • Manufacturer
  • GTIN / MPN

Required Attributes (Based on condition) #

  • MPN (Manufacturer Part Number)
  • Shipping
  • Tax (Available for the US only)
  • Availability date
  • Condition
  • Adult
  • Multipack
  • Bundle
  • Age Group
  • Color
  • Gender
  • Size
  • Material
  • Pattern
  • Item Group ID

Optional Attributes #

  • Identifier exists
  • Google Product Category
  • Sale price
  • Additional image link
  • Mobile link
  • Cost of goods sold
  • Expiration date
  • Sale price effective date
  • Unit pricing measure (except when required by local laws or regulations)
  • Unit pricing base measure (except when required by local laws or regulations)
  • Installment
  • Subscription cost
  • Loyalty points
  • Product type
  • Energy efficiency class (except when required by local law or regulations)
  • Minimum energy efficiency class (except when required by local law or regulations)
  • Maximum energy efficiency class (except when required by local law or regulations)
  • Size type
  • Size system
  • Product length
  • Product width
  • Product height
  • Product weight
  • Product detail
  • Product highlight
  • Ads redirect
  • Custom label 0-4
  • Promotion ID (Required for promotions in Australia, France, Germany, India, the UK and the US)
  • Excluded destination
  • Included destination
  • Excluded countries for Shopping ads
  • Pause
  • Shipping label
  • Shipping weight (Required for carrier-calculated rates, a table based on weight, or a rule based on weight in your account shipping settings)
  • Shipping length (Required for carrier-calculated rates in your account shipping settings)
  • Shipping width (Required for carrier-calculated rates in your account shipping settings)
  • Shipping height (Required for carrier-calculated rates in your account shipping settings)
  • Ships from country
  • Transit time label
  • Maximum handling time
  • Minimum handling time
  • Tax category

Required Attributes Explanation #

Product ID #

Attributeid
Example Value671
Feed Structure<g:id>671</g:id>

It is a unique identifier for your product on your store.

However, you may also use the product SKU as the product ID.

Product Title #

Attributetitle
Example ValueRed Logo Rex T-shirt
Feed Structure<g:title>
    <![CDATA[ Red Logo Rex T-shirt ]]>
</g:title>

It is the name of the product to be displayed.

When you set the product title, specify any special feature such as its color, and the brand name, along with the product. This will create more attraction for buyers.

However, you are not allowed to use any other promotion touch to the tile (for example adding “free shipping” or “discounted price” or using all caps).

In the case of variable products include the brand name to the title. And rather than including just ‘any’ feature to the main title, mention the feature that makes it a variant of the product.

For example, if a product is a Logo Rex T-shirt and has variations Red and Blue, then on your Google Product Feed, one variation should be named “Logo Rex T-shirt – Red” and the other one “Logo Rex T-shirt – Blue”.

So the feed data view will look like this individually:

<g:title>
    <![CDATA[ Logo Rex T-shirt - Red ]]>
</g:title>
<g:title>
    <![CDATA[ Logo Rex T-shirt - Blue ]]>
</g:title>

Product Description #

Attributedescription
Example ValueThis is a Red T-shirt. It was created for testing purposes only.
Feed Structure<g:description>
    <![CDATA[ This is a Red T-shirt. It was created for testing purposes only. ]]>
</g:description>

Add a proper description of the product you are selling. Make sure to highlight all the major features it may have, that will attract buyers.

Even though you should mention the exclusive features and benefits of the description, you are not allowed to use any extensive promotional touch in the description (for example adding “free shipping” or “discounted price” or using all caps to highlight a certain point).

Also, you shouldn’t include any links to a different webpage or compare the products to any competitors.

Product URL #

Attributelink
Example Valuehttps://www.yourwebsite.com/red-logo-rex-t-shirt/
Feed Structure<g:link>
    <![CDATA[ https://www.yourwebsite.com/red-logo-rex-t-shirt/ ]]>
</g:link>

This is the link to your product page.

When people will find your product on Google, clicking on that Ad will take the potential buyer to the link you provide here.

It’s best to include the product title on the link, however many prefer to use the product Id instead, and some use both.

Also, you must make sure your website domain is verified and starts with “http” or “https“.

Product Category #

Attributeproduct_type
Example ValueClothing
Feed Structure<g:product_type>
    <![CDATA[ Clothing ]]>
</g:product_type>

This is the product type, or category that you set on your store.
When editing a product on WooCommerce, on the right side, you will the option to set Category.

A Complete Guide To WooCommerce Product Feed - Google Shopping & Facebook [2022] 1

This attribute is optional but we recommend you use it to create a better visualization for viewers.

Google Product Category #

Attributegoogle_product_category
Example ValueApparel & Accessories > Clothing
Feed Structure<g:google_product_category>
    <![CDATA[ Apparel & Accessories > Clothing ]]>
</g:google_product_category>

Google has a category list of its own which you need to use to categorize your products on Google Shopping. You must set this attribute according to their required taxonomy in order to get your Google Product Feed approved.

Click Here To View Google Category List & Taxonomy

Hence, you can either set your WooCommerce store categories accordingly or have your own categories mapped to Google’s using a plugin when generating product feed.

As you can see, on the left are a list of all the categories available in my store. And on the right, I get the option to map them with Google Categories.

Product Image URL #

Attributeimage_link
Example Valuehttps://www.yourwebsite.com/redtee394.png
Feed Structure<g:image_link>
    <![CDATA[
        https://www.yourwebsite.com/redtee394.png
    ]]>
</g:image_link>

This will be the link to the main image of your product.

Whichever image you use here, you need to provide the URL to that image for the “image_link” attribute.

You should provide a compelling picture of the product without any promotional text or watermark. Also, avoid using any placeholder image.

Remember, this image is the most important factor to get more customers. Most people will notice your product only if they like what they see. So make sure to provide a clear picture with high quality.

Stock Status/Availability #

Attributeavailability
Example Valuein_stock
Feed Structure<g:availability>in_stock</g:availability>

This will signify if the product is still in stock, or all sold out.

Regular Price #

Attributeprice
Example Value26.53 USD
Feed Structure<g:price>26.53 USD</g:price>

This is the price of the product (usually before taxes). 

This value will be added under the attribute “price” when generating WooCommerce Google product feed.

Make sure you are inputting the accurate price, with ISO currency code as the suffix.

Please note that the price cannot be “0”. (The price “0” is only acceptable for mobile devices sold on a contractual basis.)

Also, if your products are for the US or Canada, then do not add any tax to the price. For any other country, make sure to add VAT or GST or whichever regional tax that may apply.

Product Condition #

Attributecondition
Example ValueNew
Feed Structure<g:condition>
    <![CDATA[ New ]]>
</g:condition>

Use this attribute to signify if your product is brand new or refurbished. You can use the values “new”, “refurbished” or “used” to define the condition.

WooCommerce doesn’t have any field to define the condition of the product, hence you have to add it on your own to the product feed.

However, Product Feed Manager For WooCommerce will have the option for you to add the product condition field for all products.

Manufacturer/Brand Name #

Attributebrand
Example ValueRexTest
Feed Structure<g:brand>
    <![CDATA[ RexTest ]]>
</g:brand>

It is mandatory to provide the manufacturer/brand name in order to add a product on Google shopping. Ideally, you should also mention the brand name on the product tile.

But WooCommerce doesn’t include a “brand” field for your products. Hence, you can create a custom field for every product or use a plugin to add the brand field to every product on your WooCommerce store.

However, movies, books or musical records don’t require you to include a brand name. In that case, you can keep the brand section empty.

GTIN (Global Trade Item Number) #

Attributegtin
Example value123465465464
Feed structure<g:gtin>
    <![CDATA[ 123465465464 ]]>
</g:gtin>

In order to promote products through Google Shopping Ads, manufacturers from the US or Canada that are GTIN certified must provide the GTIN number for every product on your Google Product Feed.

For other manufacturers

  • in North America, provide UPC
  • in Europe, provide EAN
  • in Japan, provide JAN

However, for a book, you need to provide ISBN instead, and for multipacks, you need to provide the ITF-14.

MPN (Manufacturer Part Number) #

AttributeMPN
Example valueRex0011Test
Feed structure<g:MPN>
    <![CDATA[ Rex0011Test ]]>
</g:MPN>

In case a product does not have a GTIN (or UPC, EAN, JAN), then you need to provide the MPN instead.

You may also use the product SKU as the value of its MPN when you do not have both GTIN or MPN (provided that you didn’t use the SKU as it’s product id).

Now, WooCommerce doesn’t provide fields for Brand, GTIN or MPN by default. Hence, you need to input custom fields for every product manually.

However, I use the Product Feed Manager For WooCommerce plugin which includes those fields on every product, as shown below:

Custom Fields

I’ll just have to input the correct data and use them as values of the required attributes when generating my WooCommerce Product feed.

Identifier Exists #

Attributeidentifier_exists
Example Valueno
Feed Structure<g:identifier_exists>no</g:identifier_exists>

You already learned earlier that providing either GTIN or MPN is mandatory. However, some products don’t have a GTIN or MPN.

For example, some products are just locally produced and don’t incorporate a GTIN or MPN.

In this case, you have to use the “identifier_exists” attribute and assign the value “no”. 

Adult Content #

Attributeadult
Example Valueyes
Feed Structure<g:adult>yes</g:adult>

You might have some erotic or adult products. It’s totally fine to promote them on Google Shopping as long as you label them as adult content. When submitting a product that’s in the adult industry, you need to use the “adult” attribute and assign the value “yes”.

In case you run a business that is completely in the adult industry, for example, a licensed erotic shop, then you do not need any attributes. You should rather go to your Google Merchant Center settings, and select the option that says that your business delivers adult products.

Multipack #

Attributemultipack
Example Value8
Feed Structure<g:multipack>8</g:multipack>

A multipack is when you sell a group of several identical products as a single unit; for example, 8 pens together.

This attribute is required for promoting in certain locations such as Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK, and the US.

You must include this attribute and assign its value with the number of products you assembled into a multipack.

If the multipack is assembled by its actual manufacturer, and not you, then you do not need to include this attribute.

Tip:
Try to include multipacks on your store with a small amount of discount.

For example, if 1 pen cost 10 dollars, and you set a multipack for 8 pens, then rather than charging 80 dollars, try to give a discount and charge 70 or 75 dollars maybe. This little discount will create more attraction.

Bundle #

Attributeis_bundle
Exampleyes
Feed Data<g:is_bundle>yes</g:is_bundle>

A bundle is when you take multiple products and sell them as one single package. Usually, all the products in a bundle are somewhat related and can be sold individually without the bundle.

Here, one product acts as the main product, and the rest are sub-products offered in a bundle.

For example, you can create a product bundle that includes a camera, a memory card, and a carry bag. Here, the camera is the main product, while the memory card and the carry bag are related sub-products in a bundle.

For promoting bundles in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK, and the US, you must use this attribute and assign its value as “yes” or “true”.

Material #

Attributematerial
ExampleLeather
Feed Data<g:material>Leather</g:material>

In case you wish to upload a product whose material is a notable feature, then you may use this attribute. You need to use valid material names.

In case the product is made using multiple materials, mention all the materials while separating them with “/” between them. For example, cotton/leather/polyester.

**For promoting Apparels & Accessories in Brazil, France, Germany, Japan, the UK, and the US, you need to provide more attributes which include age_group, color, gender, and size. And for variable products, you must include an extra attribute called item_group_id. So let’s learn more about them.

Age Group #

Attributeage_group
Example Valuekids
Feed Structure<g:age_group>kids</g:age_group>

(This field is required only if your product falls under the Apparel & Accessories category or its sub-category)

You have to assign which age group this product is for.

Google will accept the following values:

  • newborn
  • infant
  • toddler
  • kids
  • adult

In case of variable products, assign a separate age group for each variant.

Color #

Attributecolor
Example ValueTango Red
Feed Structure<g:color>Tango Red</g:color>

(This field is required only if your product falls under the Apparel & Accessories category or its sub-category).

You need to describe the color of the product (but not color codes or single letters).

If there are multiple colors, mention all the colors while separating them with a “/”. For example, Red/Blue/Green.

In case of variable products, assign a separate color for each variant and add it to the product title.

Tip:
It is not necessary that you have to give a generic color. You can rather use catchy color names such as “Tango Red” instead of just “Red”, which is more appealing to buyers.

Gender #

Attributegender
Example Valuemale
Feed Structure<g:gender>male</g:gender>

(This field is required only if your product falls under the Apparel & Accessories category or its sub-category).

When selling apparel, you should identify which particular gender the product is for.

Google will accept the following genders:

  • male
  • female
  • unisex

Size #

Attributesize
Example ValueXL
Feed Structure<g:size>XL</g:size>

(This field is required only if your product falls under the Apparel & Accessories category or its sub-category).

You have to assign an appropriate size value for the product.

For example, “XL” to define extra-large, or “15/32 slim” to define 15 inches neck size, 32 inches sleeves, and a slim fit.

For a free-size product, you should assign the value “one size”, “OS”, “one size fits all”, “OSFA”, “one size fits most”, or “OSFM.”

In case of variable products, assign a separate size for each variant and you may also add it to the title of the product.

Tip:
Keep a measurement table on your site to define the sizes you mentioned here.

For example, if you assigned the size as XL, then on the table explain the height, width, chest size, etc. in inches or cms, to give your customers a way to check if that size is the right fit.

Different countries have different measurements for the same size codes, hence this will be helpful.

Pattern #

Attributepattern
Example Valuestriped
Feed Structure<g:pattern>Striped</g:pattern>

This field is only applicable for variable products. If you have different pattern designs for the same product, then you need to mention separate patterns for each variant using this attribute.

Item Group ID #

Attributeitem_group_id
Example ValueAB12345
Feed Structure<g:item_group_id>AB12345</g:item_group_id>

For variable products, if the variations occur due to any of the following:

For variable products, if the variations occur due to any of the following:

  • color
  • size
  • pattern
  • material
  • age group
  • gender

then you must use the “item_group_id” attribute.

All the variants of the same variable product will have the same Item Group ID. This will indicate that they are variants of a single product. So, you need to choose a unique Group ID for each variable product.

Google Product Feed Samples #

Now that you know what details you require to generate your WooCommerce Product Feed for Google, now let us look at some samples to understand the structure.

Google accepts several file formats of product feed to be uploaded. However, the recommended format is XML.

Here’s a sample simple product feed:

Sample Google Product Feed of a Simple Product

Here’s a sample variable product feed:

Sample Google Product Feed of a Variable Product

These feed can easily be generated using the plugin, Product Feed Manager For WooCommerce. Once you have the product feed file, you can now manually upload it to your Google Shopping Center.

However, the plugin also allows you to auto-sync with Google Shopping directly. Which means, the feed can automatically be generated and sent to Google, according to your scheduled time.

I’ll give you a proper tutorial of the plugin at the end of this article.
Or you can click here to read about it now.

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Updated on September 22, 2022
Product Missing on Google Merchant Center/ Product Not uploaded
Table of Contents
  • Required Attributes
  • Required Attributes (Based on condition)
  • Optional Attributes
  • Required Attributes Explanation
  • Product ID
  • Product Title
  • Product Description
  • Product URL
  • Product Category
  • Google Product Category
  • Product Image URL
  • Stock Status/Availability
  • Regular Price
  • Product Condition
  • Manufacturer/Brand Name
  • GTIN (Global Trade Item Number)
  • MPN (Manufacturer Part Number)
  • Identifier Exists
  • Adult Content
  • Multipack
  • Bundle
  • Material
  • Age Group
  • Color
  • Gender
  • Size
  • Pattern
  • Item Group ID
  • Google Product Feed Samples
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