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Wie man abgebrochene Warenkörbe automatisch verfolgt

The first task at hand is to track abandoned carts.

Now, a lot of time maybe wasted by manually tracking the abandoned carts and creating a list, and then setting up recovery campaigns every day.

However, you can save yourself from all the hassle using Cart Lift.

Simply let the plugin track abandoned carts for you, automatically. It will detect cart abandonment real-time and create a list to keep track of them.

How To Enable Automatic Tracking Of Abandoned Carts? #

Once you install and activate the plugin, follow the steps below to enable automatic tracking of abandoned carts on your store.

01. Go to Cart Lift Dashboard #

Go to Dashboard > Cart Lift and it will take you to the Cart Lift plugin dashboard.

Cart Lift Plugin Overview

02. Go To Settings #

On top, you can see a few tabs. Click on the Settings tab and it will take you to the settings page for Cart Lift.

Cart Lift Settings Tab

03. Enable Abandon Cart Tracking  #

Under the Settings tab, you will find another tab called General. Here, there are several options.

As you can see, the first option is “Enable Abandon Cart Tracking

Enable option to track abandoned Carts automatically

Aktivieren Sie es.

Now, the plugin will start tracking abandoned carts in your online store automatically.

 04. Set Abandoned Cart Cut-off Time #

If you look lower into these options, you will see an option called ‘Cart Abandoned Cut-off Time’.

Cart Abandoned Cut-Off Time

Basically, when a person leaves your site after adding products to the cart, after this cut-off time, it will be considered as an abandoned cart and will be enlisted for the recovery campaign.

We recommend the minimum cut-off time to be 15 minutes because a person might just come back.

05. Set A Cart Expiration Time #

Just above the cut-off time option, you will also see an option called ‘Cart Expiration Time‘.

Cart Expiration Time

Once considered as an abandoned cart, you can set a time until which the buyer will be part of the abandoned cart list.

Usually, when a person abandons a cart, cookies are saved in his browser for the time mentioned in this option.

So if you set the cart expiration time as 30 days, then after 30 days, the buyer will be removed from the abandoned cart list.

View All The Abandoned Carts On Your Site #

Once you start tracking abandoned carts, they will be listed within Cart Lift. There you can view them and get more details such as customer information, products in the cart, what stage is the buyer in the recovery campaign, etc.

Here’s how you can find them.

01. Go to the Carts Tab #

Got to Dashboard > Cart Lift and on top, click on the Carts tab to find the list of all the abandoned carts on your store that are still part of the active recovery campaigns.

Cart Lift - Carts

Once you set up automatic tracking, this is where the abandoned carts are tracked and listed.

02. Get A Basic Overview Of The Abandoned Carts #

Here you will get the following details for each abandoned cart:

Carts Basic Overview
  • Email – the email address of the potential buyer
  • Products On Cart – the number of products added in the cart
  • Amount – the total cost of the cart
  • Status – is it still abandoned or recovered
  • Date – date of abandonment

You will also see two action buttons, an eye icon, and a cross icon.

If you want to delete an abandoned cart lead, you may click on the cross icon.

Click on the eye icon to get more details about this abandoned cart..

03. Get More Details For An Individual Abandoned Cart #

As mentioned earlier, the eye icon gives you a detailed overview of each lead. If you click on it, a pop-will appear as shown below:

Abandoned Cart Details

As you can see, you will find the following data for an abandoned lead:

 • Status

On the top left corner, you can see the status. It is a red shape with the text ‘Abandoned’. When the status is abandoned, this red shape will be there. It will be a green shape with the text ‘Recovered’ if the cart was recovered.

 • User Details

Next, you can see the User Details section on the left.

User Details - Carts

Here, you will find the Name of the person who abandoned the cart, the Email of this potential buyer, Cart Total cost, and the abandoned date when the recovery campaign was issued for this potential buyer.

• Email Log

On the right side, you will see the Email Log.

Email Log - Carts

Here you will get

  • how long ago email(s) were sent to the buyer
  • how long left for the next email(s) to be sent to the buyer. 
  • failed message if email sending was failed

• Cart Contents

At the bottom, you will get Cart contents i.e. the products in the cart and their details.

Cart Contents - Carts

• Unsubscribe

And at the bottom right corner, the Unsubscribe button.

Unsubscribe - Carts

Click on this if you want to stop the recovery campaign for this particular lead.

Observing abandoned carts can be very useful to understand which products are commonly abandoned and the price range of products for which abandonment happens.

Now you know how you can automatically track abandoned carts and where to get details about them.

Let’s move on to the next step, creating and activating the abandoned cart recovery campaign.