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How to Create A Hotel Virtual Tour to Get Faster Bookings [2024]

How to Create A Hotel Virtual Tour to Get Faster Bookings [2024]

It’s that time of the year when people have started planning for short vacations and traveling. And if you own a hotel, you must grab their attention for more bookings.

People usually browse available hotels in their planned destinations before heading out. But stale images and even video tours have become quite common nowadays and don’t always impress possible customers.

So what can you do differently? Use an interactive hotel virtual tour. Did you know that prospects browse 5 to 10 times longer on websites with virtual tours?

The longer a prospect stays on your website, the more the chance he/she will book a room in your hotel (if it’s within their budget).

In this article, you will learn why you should use a virtual reality hotel and how you can easily create a hotel virtual tour where the buyer can book a room directly from within the tour.

So let’s begin.

Why A Hotel Virtual Tour Is The Perfect Solution for More Bookings

A hotel virtual tour gives the prospect a clear view of what they can expect in real life and increases their confidence in your hotel.

According to Virtual360NY, over 50% of adults prefer viewing virtual tours when researching hotels and resorts.

In fact, according to a survey from 3D Tours Dubai, a quality virtual tour can increase online bookings, during peak season, by up to 85%!

And why not? A virtual tour can make it easier for your prospects to choose the right hotel.

  • The prospect will get a clear idea of exactly how the rooms are organized and what other facilities they might get when staying at your Hotel. This is often not so realistic via images.
  • A virtual hotel tour will give the prospect the control to navigate around the hotel and view available rooms. This extra control will make them feel special, and they will find it more comfortable with making a decision.
  • You will be able to exclusively highlight the main feature of a room in a luxury hotel virtual tour. For instance, let’s say your hotel room offers a private pool, and you added a virtual tour of the room along with the pool. The client will remotely experience exactly how amazing that is.
  • Plus, you may include tooltips that they can click to get a written description. In the case of the pool, you can mention if you allow a mix of warm and cool water, and you can even mention the capacity.
  • And most importantly, you can have your prospect attempt to book a room while on the virtual tour.

There are countless reasons why a virtual tour makes it easier to connect with the prospect. But the most important of them all is that you will give the prospect full control. You can also use some WordPress booking plugins to enhance your functionality as well.

How to Create A Hotel Virtual Tour on Your WordPress Site

Create A Hotel Virtual Tour

Following is an example of an interactive hotel room virtual tour created using WPVR.

You can see there are icons that you can click to get more details about the service you get, and you can navigate a whole 360 view to get a good idea of how the room is organized.

Plus, there is a booking form for you to book the room right away. You can see how engaging this is. In the next few steps, you will learn exactly how you can create a similar tour using WPVR.

Once you know how to create a scene for a hotel room, you can then go ahead and create a complete hotel tour by adding more scenes of the rooms, hallways, swimming pools, and other facilities of the hotel.

In the following steps, I will walk you through everything you need to know to create a VR hotel tour on your WordPress website.

So let’s get started

1. Preparing Proper 360 Degree Images

First, you should consider taking good quality 360-degree hotel pictures. You can use a good DSLR camera or even an iPhone to take pictures of your hotel.

A good picture will always make sure that what you’re trying to show is reaching the customer. Don’t lag on the basics. Let’s check out a quick guide on creating our virtual tour of a hotel room.

2. Consider Using A Single Image for Hotel Rooms

One tactic you can consider following is to use a single 360 image for each of your hotel rooms, angled from the center.

You might have seen in the past that people used multiple images of a room from different angles, which resulted in a lower conversion rate.

This is mainly because the room may look different from different positions. Rather it is wise to give a 360 view from the center of the room.

However, if you are offering a honeymoon suite or royal suit with more than one room, then you can consider including one scene from each room. You can also add multiple scenes for your virtual tour If you want.

3. Install and Activate WPVR on Your WordPress Site

Now, go ahead and activate WPVR on your WordPress site. (It’s free)

  • Go to the WordPress Dashboard and hover to plugins.
  • Click “Add New”.
  • Search for WPVR. Once you find it, install and activate it. (You may also download and upload the plugin directly from the WP VR page in the WordPress repository,)
  • Next, get WPVR Pro and activate it.
  • You will also need the WPVR Fluent Forms Addon.

**The free plugin will let you create a simple virtual tour, but you will need WPVR Pro if you want to make it more engaging and meaningful. **The WPVR Fluent Forms Addon is used to embed booking forms within a hotspot. You will learn more about it later in this article.

4. Basic Configuration of WPVR

Once you have WPVR on your site, there are a few things you need to configure in the General Settings.

General Setup: WPVR - Hotel Virtual tour
  • Disable WordPress Large Image Handler on WP VR: Since you’re showing off your hotel rooms, you need good-quality images. Good-quality images tend to be large files. This option lets the large images keep their quality and stop WordPress from compressing them.
  • Enable Mobile Media Resizer This option will let your 360 images get optimized for smaller screen sizes, especially for mobile and smartphone users.
  • Front-End Notice for Mobile Visitors You can give custom notices to mobile users about flipping their phones for a better experience.

5. Create The Hotel Virtual Tour Scene

Now let’s focus on creating a virtual hotel 360-room tour with the WPVR plugin.

On your Dashboard menus, hover on WPVR and click on Add New Tour.

Add new tour - WPVR Hotel virtual tour

It will take you to the new tour creation page.

Here, first, give a title to your tour.

Add Title WPVR - Hotel virtual tour

Next, enable the Auto Rotation feature.

tour Autorotation - wpvr - Hotel virtual tour

Set the rotation speed to a slow velocity (-5 is a good value) so that your tour doesn’t rotate too fast.

Now, move to the Scenes tab and upload a 360 image of your hotel room.

Scenes Upload - Hotel virtual tour

Then provide the Scene ID, scroll down, and click on Preview.

preview scene - Hotel virtual tour

This will convert the 360 panoramic images into a virtual tour and give you a preview of how it looks on the right side.

tour preview - Hotel virtual tour

Here, you can see the basic controls appear on the left side of the top left corner of the tour preview. You can also see that since I added a title to the image, the title has also appeared in the tour preview.

Then click on the Publish button above the preview and the tour will be saved.

So far, what you have created is easily doable with the free version of WPVR.

Now, let’s add more features to this virtual tour to make it more engaging, and the features we will be using next are the reason why you need WPVR Pro.

6. Use Advanced Control Options

In the Generals Menu, if you go to the Advanced Controls Tab, you will find several Pro features that can increase your conversion via this virtual tour.

advanced controls - Hotel virtual tour

You should use the following features for your Hotel room tour:

  • Gyroscope: Enabling this will let your prospects experience an improved experience on their smartphones.
  • Compass: This option will view a compass on tour, which will help the viewers to understand the direction.
  • Background Music: The Tour’s Background music is a crucial feature that can make the tour more attractive. You can either add a personalized recording or simply add soothing music on tour.
  • Add Company Information: Your hotel branding is necessary for marketing and advertising. Add your hotel’s logo and details to this section.
  • Explainer Video: You can also use the explainer video feature to add a short introductory video of yourself, which the prospect can view if they want to.

You can then go to the Control Options tab and use custom icons for the control buttons in the bottom left corner of your screen.

control buttons - Hotel virtual tour

7. Use Hotspots for Improved Engagements

Hotspots are the best feature of WPVR. This is what will make your tour from a basic 360 panorama to an interactive virtual tour.

In the example tour you saw above, you will notice a few blue icons that you can hover over or click to get more details. Those are what we call ‘hotspots’ in WPVR.

It’s an icon that you can use to create engagement with the buyer by providing information on click/hover, showing images or videos on click/hover, adding music, and even offering the booking form.

Let’s see how you can use them.

First, go to the Hotspot Menu just below the Scenes Menu.

hotspot menu - Hotel virtual tour

Now, there are 4 types of hotspots. Let’s know about them real quick.

  • Info Type: Info-type hotspot allows you to view information either by clicking or on hover (i.e., a tooltip). You can also display images, videos, or gifs (which you can include using basic HTML). We will be using hotpots of this type.
  • Scene Type: This type of hotspot will let you connect two scenes. So, if you have two rooms, you can include a Scene Type hotspot to allow the visitor to click and move between the two rooms. In a hotel room tour, we will not use this unless it’s a two-room suite. But for a complete hotel virtual tour, this will be very useful to allow visitors to move between different locations in the tour.
  • Fluent Forms integration: This is a great feature. The way you add a booking form to WPVR is by creating a form using Fluent Forms. Once you have a form ready, you can then assign that form to a Fluent Forms type hotspot. Then, a visitor can click on it to get the booking form right within the tour. You will get this option when you have the WPVR Fluent Forms Addon. We will be using this type of hotspot to place a booking form within the tour.
  • WooCommerce Product integration: This hotspot is used to link WooCommerce Products to the icon, which visitors can click to purchase products while on tour. We will not be using this type of hotspot in a hotel room virtual tour. But this can be used in the complete hotel virtual tour, around the bar area, or maybe a souvenir shop where you take orders.

Now that you know the hotspot types, let us learn how you can add a hotspot meaningfully.

While on the hotspot menu, initially, a blank hotspot is available to be set up.

Here, include a hotspot ID. Then on the tour preview, click where you want to place the hotspot icon.

Then below the preview, you will see some coordinates updating. Click on the button beside the coordinates, and you will see the Pitch and Yaw values updating on the left side.

pitch yaw - Hotel virtual tour

Then, assign the hotspot type and input the required details.

For example, let’s say you set a hotspot on the pillows of the bed. Now, choose the hotspot type as Info Type, then below, on the on-hover field, input the text “Soft cotton pillows.”

What this will do is this will view the hotspot icon on top of the pillow, and upon hovering, it will display the text “Soft cotton pillows.”

Next, change the icon of the hotspot and assign a suitable color.

Now that the hotspot is in place, you can update the tour, and on the preview, you can see where the hotspot is placed.

But you will notice the custom icon you used is not visible in the preview. That is something you have to view in the front end. Here’s how you can place the tour in a post and page to view them.

Use that to get a preview of how it has turned out so far. Here’s an example view:

hotspot bed view - Hotel virtual tour

Just like this, if you have multiple scenes, you can add hotspots in different scenes easily.

To add a second hotspot in the same scene, simply click on the Plus icon ‘+’ above, and options to configure a second hotspot will appear.

hotspot 2 - Hotel virtual tour

Now that you know how to add hotspots let us go ahead and add the booking form.

8. Add A Booking Form In Your Hotel Room Tour

Before you can assign a form, you need to create one in FluentForms.

In Fluent Forms, you will find a beautiful room booking form that you can use on the go. Or you may create one from scratch.

Once you have the form ready, go back to the WPVR tour you created and add a hotspot just like you did earlier. But, this time, choose the hotspot type as Fluent Forms.

Once you do, you will get all your available forms on a dropdown view.

Hotel room booking form - Hotel virtual tour

Simply select your desired booking form and then add a text in the ‘on hover content’ field that says “Click To Book This Room Now” so that people can hover over it and know that they can book this room by clicking there.

Once you have the form up, update the tour, and the changes will be saved. And that’s it. Your Hotel room tour is ready. You can directly embed it on the main room listing page, where people browse to view available rooms.

You can also include a preview image of the tour, which will be visible upon embedding it on a page so that people can click on it to enter the tour.

So, you can either create a separate hotel room tour for each of your rooms and use them on your room listing page, or you can add more scenes of different rooms and other facilities of the whole hotel and turn this into a complete interactive tour.

That’s it. You now know how easy it is to create a hotel virtual tour in WordPress.

Hotel Virtual Tours Examples

Now, I am going to tell you about hotel virtual tour examples that showcase the best use of hotel virtual reality in the hospitality industry.

01. Hard Rock Hotel

Hotel Virtual Tour Examples

The Hard Rock Hotel Maldives offers an exceptional example of a hotel virtual tour. This immersive VR experience allows potential guests to explore the stunning overwater villas, vibrant dining areas, and serene beaches of the resort.

The virtual hotel tour highlights luxurious amenities such as the Rock Spa, fitness center, and various recreational activities, providing a comprehensive view of what guests can expect.

With interactive 360-degree views and detailed room descriptions, the Hard Rock Hotel Maldives’ virtual tour effectively captures the essence of the property. it entices visitors with a realistic preview that can significantly boost booking interest.

02. The Langham

Hotel Virtual Tour Examples

The Langham offers an exquisite hotel virtual tour that showcases its elegance and luxury. Through this immersive virtual experience, potential guests can explore the opulent rooms and suites, grand ballrooms, and fine dining establishments of The Langham.

The virtual hotel tour highlights key amenities such as the Chuan Spa, fitness center, and indoor pool, providing a detailed look at the upscale services available.

With 360-degree views and interactive features, Langham’s virtual tour allows guests to get a realistic feel of the property. It helps to make it easier to visualize their stay and encourage bookings.

03. Sheraton Grand

Hotel Virtual Tour Examples

The Sheraton Grand provides an impressive virtual tour highlighting its luxurious offerings and sophisticated ambiance.

This immersive virtual experience allows potential guests to explore the luxury rooms and suites, state-of-the-art conference facilities, and beautiful dining areas.

The virtual hotel tour showcases key amenities like the wellness spa, modern fitness center, and rooftop pool, giving a comprehensive view of the hotel’s features.

With interactive views and detailed descriptions, its virtual tour effectively captures the essence of the property, attracting visitors with a realistic preview and helping to get more bookings.

Conclusion

Creating a hotel virtual tour is an effective way to attract more bookings and showcase your property to potential guests. By offering an immersive and interactive experience, you can highlight the unique features and amenities of your hotel, giving guests a realistic preview of what to expect.

Start by choosing a high-quality 360-degree camera and software that suits your needs. Plan the tour carefully, focusing on areas that guests are most interested in, such as rooms, dining areas, and recreational facilities.

Ensure the lighting is perfect and the spaces are tidy and welcoming. Once you’ve captured the footage, use editing tools to enhance the visuals and add informative annotations.

By providing a captivating virtual experience, you can engage potential guests, build trust, and ultimately increase your bookings. You can easily create your hotel virtual tour with WPVR.

** FAQs **

How can I make my virtual tour more engaging for visitors?

  • To make your virtual tour more engaging, include interactive hotspots with detailed information, images, and videos. Adding background music and a personalized welcome message can also enhance the experience.

What equipment do I need to create a high-quality virtual tour?

  • You will need a good 360-degree camera to capture panoramic images of your hotel rooms and facilities. Consider using a DSLR camera or even a high-quality smartphone camera or app to take these pictures.

How can I ensure my virtual tour is mobile-friendly?

  • Make sure to enable the Mobile Media Resizer option in the WPVR settings. This ensures your 360 images are optimized for smaller screens. In addition, it provides a seamless experience for mobile users.

Can I update my virtual tour with new images or information?

  • Yes, you can easily update your virtual tour by uploading new images and adding or modifying hotspots with updated information. It ensures your tour remains current and engaging.

How can I track the effectiveness of my virtual tour in increasing bookings?

  • Use analytics tools to monitor visitor behavior on your virtual tour. Track metrics such as time spent on the tour, interaction with hotspots, and conversion rates to measure its effectiveness in driving bookings.

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How to Create A Hotel Virtual Tour to Get Faster Bookings [2024] 1

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Written by

Fatema-Tuz-Zohra Nabila

Fatema-Tuz-Zohra Nabila

Nabila is a Product Marketing Manager at RexTheme. She provides technical guidance in her writing and uses visual storytelling to present information, especially in the area of Virtual Reality & eCommerce.

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