Top 8 Leading Online Marketplaces In USA To Sell WooCommerce Products

Top 8 Leading Online Marketplaces In USA To Sell WooCommerce Products

If you own a WooCommerce store in the USA, then you probably already know how difficult it is to make the store more popular. And one of the best ways to sustain is to promote your products in large online marketplaces.

According to Digital Commerce 360, in the year 2021, eCommerce in the US has increased by 14.21% and online marketplaces played a major part in this growth.

You too can enjoy growth in your revenue by taking advantage of the huge potential buyers that regularly purchase from popular online marketplaces.

Today, we have listed the best marketplaces in USA where you can promote your WooCommerce products and increase your sales significantly. These are marketplaces that have proven to be vital in helping small eCommerce sites grow fast.

And hopefully, after reading this article, you will clearly know where to promote your WooCommerce products for the best results.

So let’s begin.

Top 8 Online Marketplaces In USA To Promote WooCommerce Products

Following are 8 online marketplaces where you can promote your products and expect to get great results real quick.

1. Amazon

Amazon - one of the best online marketplaces in USA
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Amazon is the USA’s largest online retailer for a while now.

In 2020, the net sales of Amazon were close to 386 billion U.S. dollars!

Being the number one marketplace means it has huge traffic on a regular basis.

Generic Traffic Report Of Amazon (Feb – Apr 2022)

Following is a traffic report of Amazon for the last 3 months.

Amazon traffic report
Source: https://www.similarweb.com/website/amazon.com/#traffic

If you list your products on Amazon, you can get 100 million members. This large number indicates that your products are most likely to get sold but yes, you have to pay more fees.

Amazon has over 100 million registered users which increases your odds to get more sales.

Cost Of Promoting On Amazon

A professional selling account on Amazon needs an application, and once approved, you will be entitled to a monthly fee of $39.99. Apart from that, there is a $0.99 fee on every sale made.

This might sound expensive, but the number of sales Amazon can generate has the potential to trigger a lot more sales than most other marketplaces.

Main Reasons To Sell via Amazon

From a seller’s perspective, Amazon is the best portal to get international market reach. Even on the Standard listings, you can expect a large number of sales.

Plus, Amazon comes with great assistive approaches such as handling its own shipping, offering Fulfillment by Amazon, and initiating a strict fraud protection system. This means, people won’t be able to sell ripped-off products at a ridiculous price – products have to be real.

But one of the best advantages you get from a marketing perspective is Amazon has tons of Affiliate promoters. Bloggers, eCommerce sites, and several Ad Firms regularly promote products from Amazon as affiliates to get some commission.

According to DigitalGYD
Amazon Associates has the highest market share of affiliate networks at 44.68%, with over 90,777 companies currently using the program.

This increases the possibility of sales even more through this massive marketplace.

2. eBay

eBay marketplace
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Over the years, eBay has grown to be one of the top online marketplaces in the world. According to eBay statistics, it has over 1.3 billion listings due to a higher conversion rate.

Generic Traffic Report Of eBay (Feb -Apr 2022)

eBay traffic report
Source: https://www.similarweb.com/website/ebay.com/#traffic

Cost of Promoting On eBay

eBay has different fees for different types of listings.

Main Reasons To Sell via eBay

Apart from high traffic, one special aspect of eBay is its auction.

You can list products for auction on eBay with a minimum price so that buyers can bid and you get to earn the highest amount possible on your products.

Plus, their Promoted Listings have the ability to display your products to the right audience, much better than most other marketplaces, making it a good value for money.

And like Amazon, eBay is also considered by most sellers that want to sell internationally.

You can also consider selling on eBay MIP which increases your business success to a great extent.

3. Walmart

Walmart marketplace
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Walmart’s eCommerce business in the U.S.A is streamlining faster every year and last year, their net sales went over $140 billion.

Generic Traffic Report Of Walmart

Walmart traffic report
Source: https://www.similarweb.com/website/walmart.com/#traffic

Cost of Promoting Walmart

Walmart doesn’t charge a monthly fee and you can list your products for free.

They will only charge 6-15% of your product fees on every sale, depending on how expensive your product is.

Main Reason To Sell via Walmart

Walmart makes it super easy for buyers to choose and get products delivered. They offer 2-day free shipping which helps to drive more conversion.

Plus, since Walmart has at least one store in every community, almost every knows the company and trusts them with their website products. And they do make sure to take necessary measures to ensure that the products sold in their marketplace are of high quality.

You will need a pre-approval to be able to list your products on Walmart. You must have fast fulfillment capabilities, a diverse range of products, and competitive selling prices. So not all WooCommerce stores can qualify to list their products on Walmart.

Another reason the Walmart Marketplace is famous is its fast and reliable customer support. So your potential buyers will not doubt you and will remain loyal to Walmart, ensuring more sales for a while.

Having your products listed on such a reliable marketplace is always an advantage in terms of sales.

4. Target Plus

Target Plus
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Target Plus is a third-party seller platform run by the American retailer company, Target. This website holds a reputation for never failing to deliver when it comes to product quality.

And they are among the top marketplaces that deliver only in the US states.

To sell on Target, you must have a real business and banking presence in the U.S.A.

Generic Traffic Report of Target Plus (Feb – Apr 2022)

Target Plus traffic report
Source: https://www.similarweb.com/website/target.com/#traffic

Cost Of Promoting via Target Plus

Target Plus charges a fee ranging from 5% to 15% depending on the expense and weight of the product.

Main Reason to Sell via Target Plus

One specialty of Target is its focus on product promotion based on current trends. They have people who handle the changes so that buyers always get products that are related to a recent trend, season, occasion, or even location of the buyers.

This increases the chances of conversion and if you have trending products, you too will get the exposure.

Another advantage of Target Plus is its large pool of local buyers. Certain buyers are so satisfied with it’s quality delivery that they always consider Target Plus first, before going to other online shops.

5. Wayfair

Wayfair household products
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Wayfair has recently become one of the top online marketplaces for household goods in the U.S.A.

Generic Traffic Report Of WayFair

Wayfair traffic report
Source: https://www.similarweb.com/website/wayfair.com/#traffic

Cost Of Promoting On WayFair

The professional plan of WayFair costs $39.99 a month.

The individual plan includes a fee of $0.99 per item sold.

Main Reasons To Sell via WayFair

If you supply or sell household goods, then WayFair is one of the best places to rely on due to the relevant potential buyers, and the low-cost promotion modules.

Their detailed analytics provides you with quality customer demand data that may help you make decisions on re-stocking, or stocking new products.

Plus, if you are a retailer and your products sell well, they may even offer to purchase your products and sell themselves as a supplier.

6. Overstock

Overstock
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Overstock is a brilliant marketplace to promote home decor products having a wide variety of options for its users. This means that if you sell products that fall under the ‘Home Decor’ category, then Overstock can help you get more sales.

Generic Traffic Report Of Overstock (Feb – Apr 2022)

Overstock traffic report
Source: https://www.similarweb.com/website/overstock.com/#traffic

Cost of Promoting on Overstock

The cost of listing your products on overstock ranges from $0.10 to $3.15 depending on never of products and the price of the product

For products under $25, you will have to pay a 3% commission per sale.

You will also get options to pay extra to enhance your listing performance via featured auction ($13), bold listing($1), or highlighted section ($5).

If you have too many products to list, you can rather go for a $6.95 per month subscription for up to 25 simultaneous listings.

Main Reasons To Sell via Overstock

Overstock is well trusted by its buyers when it comes to quality home decors at an affordable price. The website is serious about user experience and makes sure to remove any listed product that buyers report to be faulty, even has records of banning sellers for false promotion.

Meanwhile, it has tons of loyal buyers that are solely interested in home decor products. So if you are part of that industry, then this site can be more beneficial than even Amazon or eBay.

7. Wish

Wish online marketplace
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Wish is one of the top-rated online marketplaces that is preferred by many due to its intuitive and user-friendly mobile app. In the last 5 years, Wish has become among the top preferred shopping apps that have helped several small to medium WooCommerce stores to generate even more sales.

Generic Traffic Report Of Wish (Feb – Apr 2022)

Wish marketplace traffic report
Source: https://www.similarweb.com/website/wish.com/#traffic

Cost Of Promoting On Wish

To promote on Wish, you have to register with a fee of $2000. Plus, you will have to pay 15% per sale as the sales fee.

This may sound expensive, but most businesses that trusted Wish always managed to get more results than most other online marketplaces.

Main Reasons To Promote via Wish

One of the main reasons Wish is so fruitful is because the App automatically suggested relevant products to buyers that are more likely to sell together. And unlike most other marketplaces, the product suggestions are usually spot on.

Wish is one of the few online marketplaces that has constantly managed to generate returning buyers compared to other similar platforms. As a WooCommerce store owner, getting returning buyers is always a blessing.

8. Bonanza

the Bonanza marketplace
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Bonanza is one of the best online marketplaces in the USA that most sellers often call it an alternative to eBay.

It is well-known for quality clothing products, however, to sellers, the Bonanza marketplace is rather popular due to generating more sales real quick.

Generic Traffic Report Of Bonanza (Feb – Apr 2022)

Bonanza marketplace traffic report
Source: https://www.similarweb.com/website/bonanza.com/#traffic

Cost Of Promoting via Bonanza

Bonanza has a reasonable pricing module.

  • 3.5% on the products worth less than $500.
  • 1.5% on the products worth $500 or more than $500.
  • The minimum charge is 50 cents per product.

Main Reason To Sell via Bonanza

There is a reason why Bonanza is called an alternative to eBay. It’s due to higher odds of selling. Compared to eBay, Bonanza has 1300 : 1 buyer-to-seller ratio (whereas on eBay, it’s 10 : 1).

One of the main reasons for this higher ratio is the fact that Bonanza only accepts sellers that are based out of the USA and have a physical location. So, this is not your typical online marketplace. Bonanza wants to make sure both its buyers and sellers are happy and so, it is strict about listing products from local suppliers only, and likewise, it is strict towards selling to local buyers only.

Another great reason to sell here is the Bonanza Booth. Learn more

How To List WooCommerce Products On Large Marketplaces

Now, you know where to promote your WooCommerce products. But the question is, will you list them manually?

The answer is no. Since you use WooCommerce, you have the advantage of using its Addons.

And to generate an accurate product feed for most online marketplaces, you will find a reliable plugin called Product Feed Manager for WooCommerce (PFM).

This plugin has pre-built templates for product feed so that you can generate the feed and list your products on your desired marketplaces real quick.

Wrapping Up

As you saw in the statistics above, these marketplaces have a huge audience and can definitely generate more sales in no time. Plus, each of them has its own specialty which you can take advantage of.

So go ahead and choose the marketplaces that best suit you and start getting more sales!

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About Author

Sajarun Sadia

Sajarun Sadia

An IT graduate, with a passion for Digital Marketing. Loves helping SaaS companies to curate their stories. Content writing is the heart of everything she does!

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