6 Best Marketplaces to Sell Jewelry Online & Get More Sales [2025]

I’ve spent many years working with small online jewelry brands. If there’s one thing I’ve seen over and over, is that great products alone don’t bring in sales.

Many sellers rely only on their WooCommerce store, thinking buyers will just show up. But that’s rarely the case.

In 2024, the online jewelry market rebounded to $105.6 billion, and analysts forecast it will steadily grow to $166 billion by 2029.

That’s massive growth, but also a sign that competition is only getting tougher.

If you want to stand out, you need to be where buyers are already looking. That’s why online marketplaces can be a game changer. But not every marketplace is right for every brand.

I’ve seen sellers waste time on platforms that didn’t match their style, and others thrive just by switching to the right one.

So, in this guide, I’ll show you 6 of the best online marketplaces to sell jewelry. Some might be a perfect fit for you. Others, not so much. But by the end, you’ll know exactly where to start.

Let’s get into it,

TL;DR – Top 6 Marketplaces to Sell Jewelry Online

• Selling on online marketplaces helps you reach more buyers and boost trust without spending heavily on ads.
• Why sell on marketplaces? More exposure, Built-in traffic, Easier to build trust
• Top 6 marketplaces to try:
  
  – eBay: Easy setup and broad reach
  – Walmart: Great if you have strong logistics
  – Facebook Marketplace: Best for casual and local sales
  – Bonanza: Low fees, great for unique pieces
  – Etsy: Ideal for handmade or vintage jewelry
  – Overstock: Best for premium listings
• Tool to help you list faster: Use Product Feed Manager to sync WooCommerce products with these marketplaces easily.
• Try one or two platforms first, then expand as you grow.

What is Jewellery Marketplace & How to Approach

A jewelry marketplace is a website where you can showcase your jewelry to people who are already interested. It’s a great way to reach a wider audience of potential buyers.

To get started, pick a platform that fits your style, create an account, and upload clear photos with detailed descriptions. Tools like Product Feed Manager for WooCommerce can help you add your items faster.

For example, if you create designer pieces, Etsy is a popular choice. Meanwhile, eBay is good for reaching a wide range of buyers looking for all kinds of jewelry.

Top 6 Marketplaces to Sell Jewelry Online & Increase Sales

Below, I have compiled some of the best USA marketplaces where you can list your jewelry and start seeing a real difference in your sales figures. Let’s check them out.

1. eBay – Effortless Selling Jewelry Online

With over 134 million active buyers, eBay makes it great for reaching many jewelry shoppers. Its auction style helps you get good value for unique or vintage items.

This marketplace makes it easy to sell jewelry online quickly and reach a wide audience. You can list everything from everyday pieces to rare collectibles without hassle.

For example, you can often get top prices for vintage tennis bracelets or loose diamonds. If you have unique designer pieces, they usually perform really well on this platform.

Traffic & Engagement Stat’2024

Why Should You Sell Jewelry via eBay

If you’re wondering where to sell jewelry online, eBay stands out as a top choice for many sellers. Here is why:

• Large Audience: eBay connects you with millions of buyers looking for jewelry every day. This means more chances to sell your pieces quickly.
• Auction Advantage: The auction system helps you get the best price for rare or vintage items. It lets buyers compete, often raising the final sale value.
• Trusted Platform: eBay is well-known and trusted by buyers worldwide. This builds confidence, making people more likely to buy from you.

– Learn more about selling jewelry on eBay

Highlights of Selling Jewelry on eBay

• eBay is an excellent place to sell high-priced jewelry items as long as they are authentic.
• Top-selling jewelry categories on eBay are fine jewelry, vintage jewelry, wedding jewelry, and men’s jewelry.
• eBay demands good logistics standards, so you must make sure you deliver on time and of high quality.
• When using the auction feature, make sure your products have a minimum price that generates at least a minimum amount of profit.

Costing of Promoting on eBay

• Listing up to 250 products in the jewelry category is free on the marketplace.
• For auction, you can list up to 50 items for free.

Apart from listing fees, you have separate fees for sales:

• Products with prices ranging from $1,000 to $7,500 are subject to a 6.5% fee.
• Products with prices more than $7,500 are subject to a 3% fee.

– Learn more about eBay product feed

2. Walmart – The Right Place to Sell Jewelry Online

Walmart is growing quickly, with over 120 million active users in the USA. It’s becoming a top choice for local jewelers to showcase their products.

Walmart handles delivery and customer service, so you can focus on your jewelry without added risk. This makes reaching buyers and making sales much easier.

For example, if you offer platinum wedding bands or tennis bracelets, you’ll likely get great exposure. Buyers on Walmart trust the platform to find quality pieces at a fair price.

Traffic Stat of Walmart (2024)

Why Should You Sell via Walmart

If you’re looking to sell jewelry online instantly with less competition and higher conversion chances, Walmart can be a smart place to start. Here is why:

• High Potential: Only 6.5% of Walmart’s listings are jewelry, so there’s less competition and more chances to get orders.
• Better Conversions: If your prices are fair, buyers are more likely to choose your jewelry over others.
• Fast Shipping: Walmart offers free 2-day shipping, making it easier to attract buyers looking for quick delivery.

Highlights of Selling Jewelry on Walmart

• To sell on Walmart, you must include a GTIN for each of your products
• Walmart goes by the “Customer is priority” module and has strict no-question return and shipping policies.
• As a seller, it’s wise to take advantage of its own delivery system, saving you the hassle of handling shipping.
• Since Walmart is locally popular in every state, people will trust to purchase your products from their site, more than via your own WooCommerce store.

– Learn more about Walmart’s seller approval guidelines

Cost of Promoting on Walmart

• Listing products on Walmart is free. Plus, there are no monthly fees.
• Walmart charges a specific 6-15% referral fee for each sale, depending on how expensive your product is.

3. Facebook Marketplace – Best Place to Sell Jewelry

Facebook Marketplace gives you instant access to millions of local buyers. It’s a great way to connect with people looking for jewelry without the need for a separate website.

You can chat directly, offer a competitive offer, and even arrange private sales for pieces like Tiffany earrings or Cartier rings. The process is simple, and you stay in control.

For example, if you have a gold USA pendant or a David Yurman bracelet, you can list it quickly and start getting responses the same day. It’s a fast way to earn without going through an auction house.

Traffic Stat of Facebook Marketplace (2025)

Why Should You Sell Jewelry via Facebook Marketplace

If you’re selling jewelry from home, Facebook Marketplace makes it easy to connect with local buyers and get a fair price quickly and safely. Here’s why:

• Built-In Audience: Facebook Marketplace connects you with millions of active users, helping you reach people without needing to create an online store from scratch.
• Smart Search Visibility: When you list items, Facebook shows them to people searching for related jewelry, increasing your chances of being discovered.
• Local Promotion: You can run local Ads and share digital flyers to reach nearby buyers—perfect for showcasing items like Cartier rings or David Yurman bracelets.
• Interactive Selling: With Facebook Live, you can present your jewelry in real-time, answer questions instantly, and give buyers an engaging, personalized shopping experience.

– Learn more about how to sell on Facebook Marketplace

Highlights of Selling on Facebook Marketplace

• You can direct buyers to your WooCommerce store to complete a purchase or pay via Facebook.
• The PPC campaigns are very successful on Facebook for the jewelry industry all over the world.
• Since the social platform has data on people’s interests, the products are mostly displayed to potential buyers.

Costing of Promoting on Facebook Marketplace

• There are no fees for listing products on the Facebook Marketplace.
• At the current demand level (2024) for jewelry, it will cost you $0.26 – $0.30 per click or $1.01 – $3.00 per 1,000 impressions.

4. Bonanza – A great online marketplace for jewelry

Bonanza is an easy marketplace to list your jewelry and reach buyers fast. It’s simpler than pawn shops and connects you with real shoppers.

You can get the true market value for your pieces, from everyday jewelry to brands like Van Cleef. Buyers often give the best offer for quality items.

For example, if you have a Graff ring or an Arpels necklace, Bonanza helps you sell quickly. Many sellers use it to get top dollar without hassle.

Traffic Stat of Bonanza

Why Should You Sell Jewelry via Bonanza

The best place to sell jewelry online isn’t always the biggest platform. Bonanza stands out by giving you full control, personalization, and serious buyer reach. Here is why:

• Seller-Friendly: Bonanza supports local sellers like you, making it the best way to reach buyers who truly care about quality jewelry.
• Customizable Booth: Create your own shop to highlight pieces that even the naked eye can appreciate, from everyday wear to Harry Winston luxury.
• Better Branding: Build trust with buyers through your personalized booth, gaining an immediate benefit in customer loyalty.
• Easy Integration: Sync your WooCommerce products to simplify the entire process of managing sales across platforms.
• Focused Exposure: Attract buyers guided by leading industry experts who know the value of fine craftsmanship.

– Learn more about selling on Bonanza

Highlights of Selling Jewelry on Bonanza

• Bonanza has a significant representation of jewelry on the market, including artisan jewelry, fashion jewelry, and diamond jewelry.
• Bonanza is strict about local product listings, giving you the edge over the international competition.
• Buyers in Bonanza love discounts, hence if you run discount campaigns, you are more like to get more sales.
• The Bonanza booth will help you rank as a shop within Bonanza if you have on-demand products listed.

Costing of Promoting On Bonanza

• There are monthly fees or listing fees.
• For products worth below $500, you are entitled to pay a fee of 3.5% per sale
• In the case of products worth $500 or above, you are entitled to pay a fee of 1.5% per sale.

5. Etsy – Best Online Marketplace for Jewelry

Etsy is known for handmade, vintage, and custom jewelry, making it perfect for creative sellers. Its audience is already searching for unique, artistic pieces.

With around 400 million active users, you get huge exposure right from the start. Shoppers come to Etsy for quality, not just discounts.

For example, if you craft personalized necklaces or vintage rings, Etsy is the best place to sell jewelry to people who truly value craftsmanship and story.

Traffic Stat of Etsy (2024)

Why Should You Sell via Etsy

To sell jewelry online successfully, Etsy provides a ready-made audience, built-in tools, and a strong reputation for handmade and vintage items. Here are more reasons why you will sell on it:

• Reach More Buyers: When you list your jewelry on Etsy, you put your products in front of millions who are already searching for what you offer.
• Boost Your Visibility: With strong SEO and built-in Ads, your listings can appear higher on search results and attract more clicks.
• Easier Management: You can easily manage your listings, inventory, and orders from Etsy’s simple, user-friendly dashboard.
• Stand Out Faster: By using eye-catching photos and optimized keywords, you give your jewelry the best chance to get noticed.
• Grow with Ease: With simple Etsy Integrations, you can connect your existing store and reach more buyers without extra work.

– Learn more about how to sell on Etsy

Highlights of Selling Jewelry On Etsy

• Currently, there are over 40 million pieces of jewelry listed on Etsy, making it a prime marketplace that consumers look at when thinking of purchasing jewelry.
• Prices are quite competitive, and if you can give a lucrative offer, then people will buy your products more.
• Esty product’s SEO rank drop on Google will not happen if you provide a compelling title and product description.

Cost of Promoting on Etsy

Setting up an account on Etsy is free; however, you have to sign up for a plan depending on your needs.

• Standard: Good for starting a business. There are no monthly fees on it.
• Plus: Good for expanding business. It has a $10 monthly charge.

Apart from the account plans, there are a few small fees for listing and selling products:

• To upload a single product listing, you will have to pay $0.20, with 4-month validity.
• There is a 6.5% fee for every sale you make.
• If you run offside Ads via Etsy, then there is a 15% Ads fee when you make a sale via Ads.

6. Overstock for selling Jewelry online

Overstock has over 5.4 million active users and is known for fashion, jewelry, and home decor. Although its traffic has declined about 4% year over year, it remains a strong platform.

Despite the drop, Overstock is still one of the best places to sell jewelry online. It helps sellers reach a wide audience interested in quality pieces.

For example, if you sell diamond engagement rings or luxury watches, Overstock gives you great exposure. Many sellers use it alongside other marketplaces to increase sales and visibility.

Traffic Stat of Overstock (2024)

Why Sell Jewelry via Overstock

Here’s why selling your jewelry on Overstock can be a smart move for your business.

• Large Audience: You’ll reach millions of unique buyers on Overstock every month. This means more eyes on your jewelry and better chances to sell.
• Target Buyers: Many shoppers are homemakers who love quality jewelry. This helps you connect with buyers ready to make a purchase.
• Trusted Marketplace: Only verified sellers like you can list products, which builds strong buyer trust. Customers feel confident buying from you here.
• Easy Management: Updating and renewing your listings is quick and hassle-free. You can keep your inventory fresh without extra effort.
• Fulfillment Support: Overstock handles shipping and delivery for you. This makes selling easier and saves you valuable time.

Highlights of Selling Jewelry Online via Overstock

• Overstock is a great auction site for expensive products.
• Fine jewelry and classic jewelry are top sellers in the jewelry section of Overstock.
• Buyers at Overstock seek offers on diamonds, gold, and handmade items. So discount campaigns will work really well in this marketplace.
• Overstock provides its own fulfillment service, saving you from worrying about logistics.

Costing of Promoting On Overstock

The following costs apply when listing products on Overstock:

• Listing costs on Overstocks can vary between $0.10 to $3.15.
• You can subscribe at $6.95 per month to add up to 25 listings with no extra listing fees.

The following are the commissions you pay when you sell via this marketplace:

• For products under $25, you are entitled to pay a 3% commission per sale. For products with higher prices, it will vary depending on your store’s reputation. You will be informed of your possible fees after you submit an application to sell via their platform.
• You can pay $1 to display bold text and $5 for a highlighted background for your products
• A featured auction will cost $13.17 for a single product.

How to Sell Jewellery in Different Online Marketplaces

You’ve learned about the best marketplaces to generate traffic and sales, so now let’s dive into how you can effectively sell your jewelry—here’s the step-by-step process.

• Choose the Right Platform: Pick marketplaces that fit your jewelry style and goals. For example, Etsy is great for handmade pieces, while eBay works well for auctions. Finding the right place means reaching buyers who appreciate what you offer.
• Create Quality Listings: Use clear photos and write simple, honest descriptions. This helps buyers understand your jewelry and feel confident buying from you. Good listings make your products stand out in a crowded market.
• Set Competitive Prices: Check what similar items sell for and price yours fairly. Good pricing makes buyers more likely to choose your jewelry over others. It’s all about balancing value and profit for you.
• Optimize for Search: Add keywords that buyers use when searching for jewelry. This helps your listings show up so more people can find them. The right keywords connect your products with interested shoppers.
• Promote Your Listings: Share your products on social media or run small ads. Getting the word out brings more visitors to your jewelry. The more eyes on your listings, the better your chances of selling.
• Manage Inventory: Keep track of what you have and update your listings often. This stops you from selling items you don’t have. Staying organized helps you avoid unhappy customers.
• Provide Great Service: Answer questions quickly and be friendly. Happy buyers are more likely to leave good reviews and come back. Building trust turns one-time buyers into loyal customers.

– You can get more detailed tips on selling jewelry online from here.

– Above these are the online marketplaces where to sell jewelry and can have great profit.

Conclusion

Selling jewelry online has become more competitive than ever, and relying on your store alone is no longer enough. To grow faster, you need to be where your buyers are already shopping.

Online marketplaces give you that edge, more visibility, more trust, and more chances to convert. Whether you’re just starting or scaling, they open doors to bigger opportunities.

Choosing the right marketplace depends on your brand, product type, and customer base. Test what works best for you and focus your efforts where you see results.

To make the process easier, use the product feed manager for WooCommerce to list your jewelry on top marketplaces in just a few clicks, no manual uploads, no hassle.

** FAQs **

1. What are the top online marketplaces to sell handmade jewelry?

• Etsy, Amazon Handmade, and eBay are the leading platforms for handmade jewelry, attracting many online jewelry buyers. These marketplaces offer tools and traffic to help showcase unique pieces like pendants and custom designs.

2. How can I optimize my WooCommerce store for selling jewelry online?

• Focus on SEO keywords like diamond engagement rings and wedding bands to attract buyers. Use high-quality images showing every detail, and consider plugins like Mail Mint to enhance your marketing strategy and grow online jewelry sales.

3. Is it better to sell jewelry on a marketplace or my WooCommerce store?

• Marketplaces provide exposure to a large audience, including professional jewelry buyers, while WooCommerce lets you control your brand and customer experience. Combining both can help you get the maximum value for your pieces.

4. What fees should I expect when selling jewelry on these marketplaces?

• Fees vary: Etsy charges about 6.5%, Amazon Handmade around 15%, and eBay close to 12.9%. These fees cover listing, transaction, and payment processing, which affect your best price and overall profit margins.

5. How do I drive traffic from a marketplace to my WooCommerce store?

• Use packaging inserts and social media to share your store link. Email campaigns featuring offers on items like luxury watches or platinum jewelry can encourage repeat visits and build loyalty beyond marketplace sales.