Best Marketplaces To Sell Clothes Online In The USA That You Did Not Know 
- Last updated on: 16 mins read
If you own a website to sell clothes online, then you know that it is always a struggle to increase sales on a regular basis.
Right now, the best way to increase sales is to promote your products through popular online marketplaces.
It is a proven fact that you can get 10 times more traction through online marketplaces than what you can get on your own.
You’ve obviously heard of Google Shopping, eBay, Amazon, and a few other worldwide marketplaces.
But, did you know that there are a few more online marketplaces in the USA that are specialized and highly effective to sell clothes online?
For example, there is a marketplace called Bonanza where there is a 1,300: 1 buyer to seller ratio and the majority of these buyers are interested in clothing and apparel products.
Which means you can expect around 1,300 potential prospects for every product you promote there.
Today we will look at 5 online marketplaces in the USA that are proven to increase sales if you wish to sell clothes online.
You will learn about:
- Links to these marketplaces;
- Why you should promote there;
- Instructions on how to succeed there.
So let’s begin.
The Most Overlooked Marketplaces In The USA to Sell Clothes Online
Seling on the giant marketplaces is always a safe option for your clothing and accessory products.
However, you may often face more competition with similar products from other sellers, especially in popular sites such as eBay and Amazon.
Well, today I’ve listed 5 marketplaces that can surely help to increase sales, with less competition and more relevant audience.
1. Wish Marketplace
Wish is an eCommerce platform that concentrates on mobile shopping and has a dedicated app for mobile users.
You won’t believe how effective the mobile app strategy proved to be.
The dedication to mobile users made the Wish App most downloaded shopping app of the year 2018.
It is now the 3rd largest eCommerce company in the U.S. by the sale numbers.
Currently, Wish has 500 million users and 90 million monthly active users.
Another reason Wish is popular among U.S. users is for its unbelievable low prices.
Suppose you come across a pair of sleek-looking sneakers on Amazon at $59.99. You will find a pair of almost the same designed sneakers on Wish at $29.99.
Does this mean you have to post low prices? No.
Keep reading and I will explain to you in a bit, how Wish manages to offer such low prices.
Clothing and accessories are one of the most popular product categories on Wish. If you go to the Most Popular and the Best Seller pages on Wish, you’ll find tons of clothing products.
Listing your products on Wish will reach thousands of mobile shoppers all over the USA.
Listing your products on Wish will make your products easily reachable for mobile shoppers in the U.S.
Let’s take a look at some statistics on Wish.
Traffic Analysis of Wish
Daily Website Visits: 2.73 Million. (22.23% of these users are from the USA)
This means, on average, Wish has over 600,000 visitors each day from the US alone.
Interesting Facts That Make Wish The Right Marketplace
Here are some interesting facts about Wish you should check out:
i. Wish Is A Millennial Shopping Platform
More than 60% of Wish users are under 30 years old. Making it a hot spot for shoppers who feel comfortable shopping online and regularly purchase products online.
ii. High Return Number of First Time Buyers
According to Forbes, 80% of the first time customers return to buy again on Wish. This indicates the high product and service satisfaction of Wish among the customers.
The mobile app plays a key role in this.
iii. Low Prices And Discounted Products
Here’s the thing, your product price is actually not high compared to Branded products.
Most platforms, such as Amazon, focuses on presenting well-known branded products to visitors; and products of branded products are usually expensive.
Wish rather focuses on less popular brands, or non-branded products with good quality.
The marketplace avoids listing products from popular brands and hence can present products at lower prices compared to most other marketplaces.
Plus, Wish regularly runs discount campaigns that highlight discount offers from sellers. You too can benefit from it if you run discount offers.
If you are a new or emerging online store with good quality products, then Wish is ideal for you.
Some Success Tips For Wish
Now, if you decide to sell clothes online on Wish, here is what you can do for more sales:
- Offer discounts (You have to, this is what Wish is famous for).
- Maintain Product Quality (Selling in discount does not mean you can offer poor quality items).
- Keep your online store organized and optimized (Just make it user-friendly).
If you have a WooCommerce store, here is how you can optimize your WooCommerce store products.
Join the Wish Marketplace here and start to sell clothes online.
2. Bonanza Marketplace
You probably have heard of Bonanza, but did you know you could take this platform as an alternative to eBay?
Let’s start with a couple of facts:
- Bonanza has a 1,300: 1 buyer to seller ratio.
- eBay has less than 10: 1 buyer to seller ratio.
It means Bonanza has far less competition and a much higher chance of a conversion.
Traffic Analysis of Bonanza:
Daily Total Website Visits: 170 Thousand. (71.19% of these users are from the USA)
This means, on average, Bonanza has over 120,000 visitors each day from the US alone.
Now, there are other marketplaces with a lot more daily visitors. But I still rate Bonanza higher.
Let me explain it with the features Bonanza provides for its sellers.
Amazing Bonanza Marketplace Features
Let’s look at some excellent features Bonanza provides for its sellers.
i. Bonanza Booth
Bonanza has the Booth feature to help you create a personal place for your products, which is a great addition alongside your store.
You can create a booth in Bonanza and set it up similar to a real web store with the following features:
- Listing all your products on the booth.
- Booth Description and details.
- Let your buyers follow your booth.
- Search by filter and sort by price feature in your booth.
- Let buyers contact a booth through Booth Chat.
- Booth review, badges, profile, and social media integration.
Here is the Bonanza Booth of Green Bee Decor.
ii. Minimal Fees
Opening Bonanza seller account and listing your products are free of cost. Bonanza only charges a percentage when you’re making money.
This fee is determined on the total cost of a product including shipping costs.
Here is how Bonanza charges:
- 3.5% on the products worth less than $500.
- 1.5% on the products worth $500 or more than $500.
- The minimum charge is 50 cents per product.
So for example, if you sell a t-shirt on Bonanza at $7 and the shipping cost is $2, Bonanza will charge you 3.5% of $9.
To promote your products on Bananza, you have to create a product feed for Bonanza with your product information and details.
If you on a WooCommerce store, you may use the plugin WooCommerce Product Feed Manager to create an accurate Bonanza product feed in a few minutes.
Join Bonanza here as a seller and begin to sell clothes online.
3. Walmart Marketplace
Apart from having 4,780 stores around the U.S., Walmart has a large online marketplace since 2009.
The Walmart marketplace is well known for its product quality, easy return/refund policies and excellent processing services.
Let’s take a look at Walmart’s traffic analysis.
Traffic Analysis of Walmart:
Daily Website Visits: 15.63 Million (95.19% of these users are from The USA)
This means, on average, Walmart online has over 14.9 million daily visitors from the US alone.
Hence, most new sellers prefer promoting on Walmart online marketplace. Even there are certain retailers who don’t have a shop or a website; they directly do business through Walmart and are very successful.
Amazing Advantages For Sellers At Walmart
i. No Monthly Fees
Walmart only charges a 15% referral fee for sell clothes online on their marketplace; no other fees.
So, unlike most giant marketplaces, such as Amazon or Rakuten, you don’t have to pay any monthly fees, setup fees, subscription fees, or listing fees.
ii. Two Day Delivery
As a seller on Walmart, you will get access to their popular two-day fast delivery system, which encourages the buyers to make the purchase.
According to Walmart, the sellers who enabled the two-day delivery option on their products, saw a 40% increase in their gross revenue on total sales; as 62% of all online shoppers consider 2 days or sooner delivery as fast delivery.
Click here to join the Walmart Marketplace and begin to sell clothes online.
One of the major issues every large marketplace face are:
- Counterfeit products;
- Offensive products;
- Low-quality products.
And it really is difficult to watch over all the sellers in any marketplace and maintain 100% quality.
However, there is Target+ that is trying something different with their curated marketplace.
They tend to choose their sellers based on their quality and reviews. They choose the sellers that can join their marketplace.
Once you apply, they will review your request and research on your shop. They will reply to you only if they think you are fit for their business model.
In some cases, Target invites businesses to their platform if they see that it is an emerging, high-quality online shop.
Hence, Target+ is a marketplace for online stores that are a couple of years around and has a good reputation, both online and on social channels, for high quality, authentic products.
Let’s look at the traffic analysis of Target:
Traffic Analysis of Target:
Daily Website Visits: 8.6 Million. (96.57%% of these users are from the USA)
So, more than 8.3 million U.S. citizens visit Target every day.
So if you are confident with your quality and have been around for some time, then you should apply for a place at Target+.
Selling clothes here will mean you will get buyers who are more concerned over quality, than quantity or price.
But as I mentioned earlier, they have a curated marketplace and there is no guarantee that you will be accepted. But you should try applying.
Here’s Why The Curated System Is A Benefit
i. No Counterfeit Products To Compete Against
On marketplaces such as Amazon and eBay, there are always counterfeit products that are of low quality and costs way less than the generic market price.
Often people tend to be content with paying less and adjusting to the low quality. Others buy these products, expecting them to be original, and get disappointed enough to decide not to buy these products online at all.
In Target+, all products are authentic and buyers are confident to purchase as they know how well Target+ maintains quality.
You won’t have to worry about losing customers due to price or suspicion of low quality.
ii. People Won’t Think Twice To Buy What They Like
Target+ regularly keeps its prospects updated on the quality of the products posted there. So the regular buyers in Target+ always have it in mind that they will get the value for money.
If they are attracted to any product of yours, they will buy it without caring about the quality as they expect the quality to be naturally high.
**Do not exploit this mentality by charging more than usual; Target+ regularly monitors sellers’ activities and has the right to ban a seller for any unwanted activity.
Even though there is no clear way to understand how they choose sellers, but it’s obvious that you should have:
- A good reputation for the quality of service and products.
- Wide range of products that people demand
To become a seller on Target+, you have to fill up this seller registration form and submit to Target.
Then Target will validate your company’s information before approving you as a curated seller on Target+.
Poshmark is a social marketplace where you’re allowed to both buy and sell clothes online through a mobile app.
It’s the largest social online commerce application with over 2 billion social connections, and 25+ million products uploaded through mobile within around 5000 brands.
One of the main reasons behind Poshmark’s success and popularity is its dedication to mobile users.
They’ve made it easier for anyone who wants to:
- Clear their closet of old clothes in exchange for some money;
- Look for some new affordable clothes.
- Run a personal business of selling self-produced clothes
It’s easy thanks to the mobile app product upload system.
Traffic Analysis of Poshmark:
Daily Website Visits: 1.5 million (93.47%% of these users are from the USA)
That’s roughly about 1.4 million users from U.S.A every day.
Why Use Poshmark To Sell Clothes Online
i. Focused on Originality
Poshmark’s way of listing products is very original. You can directly take a photo using your mobile camera and upload the original product image, or you may choose one from the photo gallery.
However, the app is smart in realizing the originality. If you are selling a used jacket but try to use the image from the Brand website of that jacket, Poshmark will reject it.
The app insists on providing original images and information about the products.
Hence, you won’t have to compete with products with fake images that make them look good.
ii. Ideal for personal or small businesses
It takes time to upload and list products on Poshmark. Unlike most other marketplaces, Poshmark doesn’t allow you to upload any feed file for bulk upload.
So naturally, the giant companies do not post their products in Poshmark. Every seller here is either an ordinary person trying to sell clothes online or a small business.
So the competition is marginal and everyone can get more traction.
iii. You Can Join And Hold Posh Parties
Posh Parties are a great opportunity to gain new followers, find similar poshers like you, and check out amazing listings.
Wondering what’s a Posh Party?
Posh Parties are virtual shopping events that happen inside Poshmark. You can join, share your listing, check out others’ listings and make sales in real-time.
Every Posh Party has a fixed theme related either for certain categories or a specific occasion, or specific styles, and son.
So you may join the ones that are more relevant to the products you sell and find ideal buyers or people to collaborate with.
For example, if the theme is Summer, then you may join and gain an advantage if you sell clothes online designed for summer.
iv. Poshmark Is Addictive
For a regular user, Poshmark is addictive as they can find lucrative deals all day long. Plus the interface is designed similar to a social website app newsfeed, making it more fun to browse through.
On average, a regular Poshmark user spends 25 minutes a day on the app, opening the app 7-8 times a day on their mobiles.
This is a lot more compared to the eBay mobile app (which is used around 5 times a day).
Hence, it doesn’t take too long for any product to get sold.
v. The “Make An Offer” Feature For More Sales
Poshmark introduced the feature Make An Offer in 2015 and since then, both buyers and sellers are crazy about it.
This feature allows an interested buyer to offer you a slightly lower price over your listed price.
Let me explain with an example:
Suppose you’ve listed a purse on your store with a price of $110. Now let’s say a prospect is interested but she is short of budget.
So she can use the “Make An Offer” feature to quote a price she can pay, let’s say $100 (i.e. a form of price negotiation).
Now you have 24 hours to accept the deal, and if it’s possible you might as well accept it.
Now, you might wonder how could that help you make more money. Let me explain:
- You will be able to gain customers who you were probably losing due to an extra profit margin.
- People find price negotiations psychologically more alluring since they feel they are getting what they want at a little lower price.
- The whole process is done in private, so no other user will know that you’ve agreed to a lower price. The product will still be listed with the original price for other viewers.
- You can always disagree with the offer and the user might still purchase it. So you will agree with the offer only when it’s profitable for you.
- You might as well post your product with a few dollars extra just to allow people to give you a lower offer, which actually gives you a satisfactory profit.
Tips For Start Selling On The Poshmark
If you decide to sell your clothing products on Poshmark, here is what you can do to be successful:
- Focus on your listing title, include the product name and if possible, the style number.
- Research on the price for similar products on Poshmark before deciding the price of your products.
- Look for the posh parties for your product category, join them and share your listing at the party.
- Accept Poshmark’s promotion offers.
If you’re a small business with really good clothing and accessories collection or just want to sell used clothes online, Poshmark is the perfect place for you.
You can find the Poshmark Apps for iOS and Android here and begin to sell clothes online.
By now, you have learned about the 5 most underrated marketplaces to sell clothes online in the USA.
If you haven’t yet started selling your clothing products in these marketplaces, you should consider the ones that suit your business the most.
I’ll advice you to sell your clothes and accessories on more than one of these marketplaces to maximize your revenue.
If you’re using WooCommerce, you can follow this guide to generate WooCommerce product feeds with your products to sell on these marketplaces.
You can share your experience in the comments if you’re already selling on these marketplaces or let us know about more underrated marketplaces for selling clothing products in the USA.