9 Best UK Online Marketplaces to Promote Your WooCommerce Products [2025]

I’ve been working with WooCommerce sellers for years, and one thing I’ve seen repeatedly is that many underestimate the potential of online marketplaces.

in fact, global eCommerce market expected to reach over $7.9 trillion by 2027

Competition is tougher than ever, but the opportunities are just as big. Thousands of ready-to-buy customers browse the UK online marketplaces every day.

If you are not utilizing these Marketplaces, you are missing a chance to boost more visibility and sales.

So in this guide, I’ll walk you through the best options from the list of online marketplaces in the UK, including Major, Specialty Marketplaces, and a few niche platforms.

So let’s get started,

​TL;DR – Best UK Online Marketplaces to Promote WooCommerce Products

• Selling on UK online marketplaces helps you reach more customers and grow faster.
• Amazon – Best for all product types and maximum visibility.
• eBay – Ideal for auctions, discounts, and second-hand items.
• Etsy – Great for handmade, creative, and personalized products.
• Google Shopping – Boosts visibility in Google search results.
• Zalando – Perfect for fashion and premium clothing brands.
• OnBuy – Best for deals, bundles, and diverse product categories.
• Fruugo – Great for global selling with local translations.
• Wayfair – Ideal for furniture and home decor sellers.
• ASOS – Best for trendy fashion and accessories.
• Use Product Feed Manager for WooCommerce to list products on 180+ marketplaces, including all top UK sites, and scale faster with automation.

What are UK Online Marketplaces & How do They Work

​UK online marketplaces let you sell your products where buyers are already shopping. They act as a bridge between sellers and buyers & make it easier to reach more customers without heavy marketing.

​For example, if you sell handmade jewelry, listing on Etsy in the UK can help you reach customers who are specifically looking for unique, handcrafted pieces.

​These marketplaces usually handle product listings, payments, and sometimes shipping. They also allow you to focus on promoting your products.

Why You Need to Sell on UK Online Marketplaces?

• ​Wider Audience: ​87% of UK consumers shop online, with 55% buying at least once a week. That means listing on marketplaces helps more people see your products without relying only on your own store.
• Quick Reach: These marketplaces let UK sellers and small businesses connect with buyers fast. Your products can get noticed by ready-to-buy customers almost instantly.
• Product Flexibility: You can sell used items or generic products depending on your store. This helps increase your selling potential.
• Niche Targeting: Marketplaces let you reach buyers looking for specific products, like handmade products or handmade items. It’s perfect for small shops with unique offerings.
• Easy Pricing: Most marketplaces use basic selling fees or commission fees, making pricing simple. Fixed-price listings help buyers know exactly what to pay.
• Curated Collections: Some marketplaces show curated collections. It gives your products more credibility. This also works well if you’re selling general products or special items.
• Seller Convenience: Third-party sellers get an advantage from marketplaces handling payments and shipping. It saves you time so you can focus on promoting your products.
• Value Fees: Some marketplaces charge a final value fee, but the extra exposure and sales usually make it worth it.

~ Learn more – Best Online Marketplaces to Promote WooCommerce Products

Top 9 UK Online Marketplaces to Promote Your WooCommerce Products

The following are 9 UK online marketplaces that have statistically proven to generate the highest sales for most other e-commerce businesses.

1. Amazon UK

Amazon UK is the largest online marketplace in the UK, offering a vast selection of products from various sellers. You can reach a huge audience without spending heavily on ads.

According to cybercrew, 86% of people in UK shop at Amazon.

For example, if you sell phone accessories, listing them on Amazon UK can put your products in front of buyers who are ready to purchase.

It helps you boost sales and visibility quickly. Their tagline, “Spend less. Smile more,” is true , you can grow your store without a big budget.

When to Promote on Amazon UK Marketplace

• Expand Your Reach: Promote your WooCommerce products on Amazon UK online marketplaces if you want to reach more customers and your business is established.
• Consider Costs: Amazon charges a monthly fee of $39.99 and a commission of $0.99 per sale. Startups may find the ROI low unless they have a good budget.
• Startup Strategy: As a startup, list your products only if you can afford the fees and want to test reaching a large audience.
• Focus on Popular Niches: Amazon UK buyers mainly shop for electronics, health & beauty, home & kitchen, books, and sports/DIY. Selling in these niches can give you better results.
• Other Categories: Products outside these niches can still sell, but targeting Amazon’s main customer base boosts your chances of success.
• Additional Resources: If you’re exploring the online trading sphere or e-commerce strategies, the maverick trading review can offer valuable insights.

How to Promote on Amazon UK

To promote on Amazon UK, you can follow the steps below –

• Create a Seller Account: Sign up on Amazon UK, provide your business information, and set up shipping options. Don’t forget to choose the right product category.
• List Your Products: Add your products in the appropriate categories. Make sure your listings are informative and follow Amazon’s guidelines.
• Set Shipping & Fulfillment: Choose your preferred shipping and fulfillment options to ensure smooth delivery for your customers.
• Use Advertising (Optional): If you want, you can take advantage of Amazon’s advertising tools to boost visibility and sales.

~ Learn more – How to generate WooCommerce Product Feed for Amazon

2. eBay UK

eBay UK is a long-standing and highly popular platform for both new and used goods. It gives you access to 132 million active buyers and helps boost your sales quickly.

For example, if you sell vintage collectibles, the auction feature can help you sell rare items at 2–3 times higher prices. The “BUY IT NOW” option also lets buyers purchase instantly.

This marketplace also offers Promoted Listings to highlight your products and an analytics dashboard to track performance. This helps you see what works and improve your listings for better results.

When to Promote on eBay UK

• All Product Niches: eBay supports almost every type of product, so you can promote almost anything you sell on one of the top UK selling sites.
• Fast Exposure: Use auction or “Buy It Now” listings to get your products noticed quickly by UK buyers.
• Choose the Right Listing: Different listing types come with different fees. Pick the one that fits your products and budget (most sellers prefer auctions).
• Maximize Results: Promote your listings when you want fast sales and better visibility for your products in the UK market.

How to Promote on eBay UK Marketplace

• Create a Seller Account: Sign up on eBay UK and set up your store to start selling. This gets your products ready for thousands of buyers.
• Upload Product Listings: Add your products with high-quality images and competitive prices. Clear listings make it easier for buyers to choose your products.
• Optimize Listings: Regularly update titles, descriptions, and keywords for better results. This helps your products show up when buyers search.
• Consider eBay MIP: Use eBay’s Managed Inventory Program for better visibility and control. It ensures your products are displayed to the right audience.

~ Learn more – How to Create a Feed for eBay Seller Center

3. Etsy UK

Etsy UK is a top marketplace for selling unique items from creators. It focuses on handmade goods, vintage items, and craft supplies, helping small businesses reach buyers worldwide.

For example, if you sell custom candles, Etsy UK shows your products to buyers looking for one-of-a-kind items. It lets you turn your passion into a business and connect with a supportive community.

This UK marketplace makes it easy to list products, track inventory, and see how your items perform. Being part of this marketplace helps you get feedback, build loyalty, and increase sales.

When to Promote on Etsy UK

• Handmade & Unique Items: Etsy UK is great if you sell handcrafted or artistic products. You’ll reach more buyers looking for unique and creative items.
• Small Business Friendly: You can start selling even with a small budget. Etsy charges low fees, so your store can grow without spending too much.
• Targeted Buyers: Your products show up to people interested in handmade, vintage, or craft items. This makes it easier for you to make sales.
• Global Reach: Etsy lets you sell to buyers worldwide. You can turn your passion into a business beyond your local area.
• Connect With the Community: Interact with buyers and other sellers to get feedback. This helps you grow your brand and gain loyal customers.

How to Promote on Etsy UK

Selling on Etsy is pretty simple. You can make single listings or set up a whole store.

• Create Your Account: Sign up on Etsy UK and answer a few basic questions about your products. This gets your store ready to start selling quickly.
• Build Your Shop: Set up your store, payment info, and shop policies. This makes it easy for buyers to trust and purchase from you.
• Add Listings: Upload single or multiple products with clear images and descriptions. Good listings help your products get noticed and sell faster.
• Track & Optimize: Use Etsy’s dashboard to monitor sales, inventory, and visibility. You can see what works and improve your store step by step.

4. Google Shopping

Google Shopping UK is a platform where buyers can discover products, compare prices, and see where to buy. You can list your products for free via the Google Merchant Center.

For example, if you sell headphones on your WooCommerce store, submitting them to Google Shopping can show your products at the top of search results. This helps you reach buyers ready to purchase.

It checks your product details before showing them to users. This ensures accurate pricing and availability, helping you get more traffic and sales.

​When to Promote on Google Shopping UK

• High-Intent Buyers: Promote when you want to reach people who are ready to buy. This helps you get more sales without waiting for visitors to find your store.
• Wide Product Range: It’s perfect if you have many products or variations to show. Buyers can see all your options in one place.
• Competitive Pricing: Use it when your prices are attractive compared to others. Shoppers are more likely to click and buy from you.
• Accurate Product Info: Make sure your product details, like price and stock, are correct. Google will only show your listings if everything matches.
• Boost Online Sales: Promote to increase traffic and sales quickly. It’s especially helpful if your WooCommerce store is new or growing.

How to Promote on Google Shopping

• ​Create a Google Merchant Account: First, set up your Google Merchant Account properly. This account is where you’ll manage your products for Google Shopping.
• Submit Product Data: Add your product details in the required format, including all requested attributes for your category.
• Check for Errors: If there are mistakes in your submission, Google will show the reasons in the Merchant Center. Fixing them quickly ensures your products go live without delays.
• Go Live: Once everything is correct, your products will appear on Google Shopping. This puts your items in front of buyers actively searching for products.
• Optimize Regularly: Keep your Google product feed updated with accurate prices, stock, and descriptions. This improves visibility and increases your chances of sales.

~ Learn more – WooCommerce Product Feed for Google Shopping & Facebook

5. Zalando

Zalando UK is one of Europe’s biggest online fashion marketplaces. It makes shopping easy and helps customers find and explore your products.

For example, if you sell trendy sneakers, Zalando UK can show them to millions of buyers. Using Zalando marketing and tools, you can boost visibility and reach the right audience.

It also gives you analytics and insights through zDirect. This helps you track sales, improve listings, and grow your fashion brand.

When to Promote on Zalando

• Fashion & Lifestyle Products: If your WooCommerce store sells clothing, shoes, or accessories, Zalando UK is perfect. You’ll reach a large audience already interested in your niche.
• Consider Promotion Costs: Think about the fees before listing your products. Zalando charges a selling commission and fixed monthly fees.
• Selling Commission: The commission depends on product type and price. It usually ranges between 5% and 25%, so plan your pricing accordingly.
• Maximize ROI: Promote when you can cover fees and still earn a profit. This ensures your marketing investment brings results.
• New & Growing Stores: Zalando is great if you want to grow your fashion brand in the UK and Europe. You can access millions of active buyers quickly.

How to Promote on Zalando

• Join Partner Program: Sign up for Zalando’s partner program to start selling. This is one of the top online marketplaces in the UK where buyers are ready to shop.
• Register Your Business: Provide your business details and decide on your product range and pricing. This sets up your store professionally on the platform.
• Payment & Customer Service: Zalando can handle payments and customer support for you. This lets you focus on growing your WooCommerce store.
• Use Fulfillment Options: With additional fees, you can use Zalando Fulfillment Services. This helps ensure your products are delivered efficiently and buyers stay happy.

6. OnBuy

OnBuy is a fast-growing online marketplace in the UK. It’s best for sellers who want fair fees and good support without auctions.

For example, if you sell electronics or home items, OnBuy helps you list in the right category and reach buyers quickly. Lower fees mean you keep more profit.

OnBuy covers many product types, from fashion to garden tools. This makes it easy to find your niche and reach a wide audience.

When to Promote on OnBuy

• Popular Categories: OnBuy’s top categories include electronics, home, garden, fitness, and more. If your products fit these niches, it’s a great marketplace to list on.
• Low Fees: Fees are 5% for electronics and 9% for other products. This helps you keep more profit from each sale.
• No Listing Fees: You don’t pay to list products, making it perfect for startups. You can explore selling without upfront costs.
• Target Startups & SMEs: If your WooCommerce store is new, OnBuy lets you reach buyers without heavy investment. It’s ideal for growing your business.
• Diverse Audience: OnBuy attracts buyers across many product types. This gives you a chance to sell to a wide, active customer base.

How to Promote on OnBuy

• Sign Up as a Seller: Create your OnBuy account and provide your business details. This gets your store ready to start selling quickly.
• Create Product Listings: Add your products with clear images and descriptions. Well-prepared listings help buyers find and trust your items.
• Use Promotional Tools: Take advantage of OnBuy’s deals, discounts, and bundle offers. These features make your products more appealing and boost sales.

7. Fruugo

Fruugo is a global marketplace that makes cross-border shopping easy. Buyers can shop from international sellers in their local language and currency.

For example, if you sell fitness equipment in the UK, Fruugo shows your products to buyers across Europe with automatic currency conversion.

It’s convenient for sellers too, handling payments and local transactions. This platform is ideal for reaching international customers while running your WooCommerce store efficiently.

When to Promote on Fruugo

• Know Your Audience: Promote on Fruugo when you understand who your buyers are. Targeting the right audience helps your products get noticed faster.
• Choose Correct Categories: Make sure each product is in the right category. Fruugo’s algorithms show products to buyers based on these categories.
• Peak Seasons & Events: Run promotions during holidays or special events. Fruugo’s traffic can increase by over 60% during these times, boosting your sales.
• International Reach: Use Fruugo if you want to reach buyers even outside of the UK across Europe. Its platform makes it easy to sell in multiple countries with local currencies.
• Product Variety: Fruugo works best if you have diverse products like electronics, health, or sports items. This increases your chances of reaching more shoppers.

How to Promote on Fruugo

To start selling on Fruugo, you need to follow some requirements of the marketplace.

• Set Up Your Seller Account: Provide your company details, contact info, and fulfillment capabilities. This gets your store ready to sell on Fruugo.
• Prepare Product Information: Make sure each product has accurate details, including images and descriptions. Well-prepared listings help buyers trust your products.
• Follow Listing Requirements: Ensure every product has a GTIN and clean image backgrounds. This meets Fruugo’s standards and improves visibility.
• Keep Data Updated: Regularly update product prices, stock, and descriptions. Accurate data ensures your products remain active and visible to buyers.
• Optimize for International Buyers: Include clear information and localized details if targeting different countries. This helps you reach more shoppers across Europe..

~ Learn more – How to Generate Fruugo Product Feed for WooCommerce

8. Wayfair UK

Wayfair is a top-selling site in the UK for home goods, furniture, and decor. It connects sellers with millions of buyers looking for home-related products.

For example, if you sell ergonomic chairs, Wayfair helps your products reach customers searching specifically for furniture.

The platform is user-friendly, letting you manage listings, track inventory, and adjust products easily. Its drop-shipping options and wide selection make it ideal for both specialty and everyday home items.

When to Promote on Wayfair UK

• Home & Furniture Products: Promote on Wayfair if your WooCommerce store sells furniture, home decor, or household goods. This platform connects you with buyers actively looking for these items.
• Improve Living Spaces: If your products help enhance living spaces, Wayfair is a perfect fit. Customers on this marketplace are specifically searching for solutions like yours.
• Targeted Audience: List your products when you want to reach a focused audience. This increases your chances of higher visibility and faster sales.
• Specialty & Everyday Items: Wayfair works well for both specialty items like hypoallergenic mattresses and everyday home essentials.
• Cost-Effective Selling: If you want to explore cost-effective selling options and tap into drop-shipping, Wayfair makes it easy to manage and scale your business.

How to Promote on Wayfair UK

To sell on Wayfair, you’ll need to,

• Create a Seller Account: Sign up on Wayfair and list your products. This gets your store ready to reach buyers searching for home goods.
• Set Up Your Store: Manage your inventory, prices, and product details. Keeping your store organized helps buyers find and trust your products.
• Boost Visibility: Use Wayfair’s marketing tools to showcase your products. Promoting strategically increases your chances of higher sales.
• Optimize Listings: Regularly update product images, descriptions, and availability. Accurate listings make it easier for customers to buy confidently.
• Tap Drop-Shipping Options: If needed, use Wayfair’s drop-shipping for easy order fulfillment. This helps you scale without handling all logistics yourself.

9. ASOS UK

ASOS marketplace is popular for trendy clothing, shoes, and accessories. It’s perfect if your WooCommerce store focuses on fashion and wants to reach style-conscious shoppers.

For example, if you sell party dresses or casual basics, ASOS helps your products appear in front of buyers looking for the latest trends. This makes it easier for you to get noticed and make sales.

The platform also makes managing listings and tracking products simple. Its strong brand and personalized shopping experience boost credibility and help you connect with the right audience.

When to Promote on ASOS UK

• Fashion & Accessories: Promote on ASOS if your store sells clothing, shoes, or accessories. This helps you reach shoppers looking for trendy items.
• Trendy Products: If your products are stylish and up-to-date with fashion trends, ASOS is a great fit. Buyers are actively searching for the latest looks.
• Target Young Shoppers: Use ASOS if you want to connect with fashion-conscious young adults. This audience values style and frequent updates to their wardrobe.
• Expand Brand Reach: Listing your products here helps you increase visibility and attract a larger, engaged audience.
• Simplified Management: ASOS makes it easy to manage your listings and track product performance. This saves time while ensuring your items get noticed.

How to Promote on ASOS UK

• Sign Up as a Seller: Create your ASOS account to start selling. This sets up your store and gets you ready to reach buyers.
• Upload Your Products: Add your items with clear images and descriptions. Well-prepared listings help shoppers trust and buy your products.
• Manage Inventory: Keep track of stock and update product details regularly. This ensures your items stay available and visible to buyers.
• Use Platform Tools: ASOS provides tools to monitor sales and improve listings. These insights help you make smarter selling decisions.
• Optimize Listings: Regularly refresh product titles, images, and descriptions. Better listings increase your chances of attracting buyers and making sales.

~ If you’re looking to expand your reach beyond the UK and tap into international markets, check out our guide on the Best Global Online Marketplaces for International Promotion to discover platforms that can help you grow your business on a global scale.

• Learn more – eCommerce Localization Guide For Selling Across Borders
• ​​Learn more – 5 Steps to Build a Powerful Listicle that Drives Clicks and Sales

How to List Your WooCommerce Products on UK Marketplaces Easily

Now that you know where to promote your WooCommerce products, let’s make listing them easy.

Manually uploading products to multiple marketplaces takes a lot of time, especially if you have a large catalog. But with WooCommerce, you can simplify the process using a reliable plugin.

With Product Feed Manager for WooCommerce, you can instantly generate product data in the right format for top-selling sites in the UK and over 180+ more marketplaces.

It also includes pre-built templates, so you can create and upload product feeds in just a few clicks — helping you scale your business faster without extra effort.

Conclusion

Selling on UK online marketplaces is a fast way to grow your WooCommerce store. You can reach more buyers who are ready to shop.

Not every marketplace fits every product, so choose the ones that match your niche. Focus on platforms where your items can stand out.

Listing strategically helps you boost credibility, get more visibility, and make consistent sales. Even small stores can grow faster this way.

To manage your listings easily and reach more marketplaces, consider using Product Feed Manager for WooCommerce. It helps you organize products and increase sales efficiently.

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