7 Top Marketplaces in USA to Dominate WooCommerce Sales [2025]

​I’ve seen many WooCommerce store owners work hard, yet still struggle when relying only on their own website. I am not telling you are one of them, but maybe.

Your products are great, but sales just aren’t where they should be. If you’re not selling on the right marketplaces, you’re missing out on customers who are ready to buy today.

I’ve also seen store owners go from slow, inconsistent sales to steady growth simply by expanding to these platforms.

Marketplaces already have millions of active buyers, and you can tap into that traffic without spending heavily on ads.

In fact, consumers spent $5.8 trillion on online marketplaces recently

Imagine your WooCommerce products being seen by thousands of new shoppers every week without having to fight for visibility alone.

In this article, I’ll share 7 top marketplaces in USA that are perfect for your WooCommerce stores, with stats, demand, and tips so you can pick the right ones for your business.

So, let’s get started,

TL:DR – Top Marketplaces in USA to Dominate WooCommerce Sales

• Selling your WooCommerce products on the right marketplaces can boost sales and reach more buyers.
• Top marketplaces in the USA: Amazon, eBay, Walmart, Target, Wayfair, Overstock, and Bonanza.
• Each platform has its strengths:
  
  • Amazon: Largest marketplace, great for tech, books, and general products.
  • eBay: Auction-style, ideal for collectibles and electronics.
  • Walmart: Trusted brand, best for video games, household items, and fast-moving items.
  • Target: Trending products and seasonal items, focused on U.S. buyers.
  • Wayfair: Furniture, decor, and home goods with curated shopping.
  • Overstock: Affordable home decor with loyal buyers.
  • Bonanza: Fast-selling, U.S.-only marketplace for electronics and fashion.
    
• Use Product Feed Manager for WooCommerce (PFM) to quickly create and manage product feeds for over 180 marketplaces.

What is an Online Marketplace and How it Works

​An online marketplace is a platform where you can list your products for buyers to browse and buy. It brings together multiple sellers and customers in one easy-to-use place.

For example, if you sell handmade candles, you can list them on Etsy and reach thousands of buyers without needing your own website.

The marketplace often handles payments, shipping, and support for you, making it simple to sell while giving buyers a smooth shopping experience.

• Learn more – What Is An Online Marketplace – The Ultimate Guide

7 Top Marketplaces in USA to Promote WooCommerce Products Easily

The following are the 7 top marketplaces in USA where you can promote your products and expect to get great results really quickly.

First, let’s see how many visits these marketplaces receive per month (August 2025)

Sl No.	Marketplaces	Visits/month
1	Amazon	2.840B
2	eBay	648.1M
3	Walmart	519.1M
4	Target	189.8M
5	Wayfair	89.68M
6	Overstock	5.052M
7	Bonanza	1.335M

Let’s go through this list of online marketplaces in the USA one by one:

1. Amazon

From a seller’s perspective, Amazon Marketplace in USA is one of the smartest ways to reach not only U.S. buyers but also an international audience. Even with standard listings, you can expect strong sales.

Amazonis expected to hit US ecommerce sales of $540.29 billion in 2025

That means your products have the chance to be seen by millions of ready-to-buy shoppers.

Amazon also offers Fulfillment by Amazon (FBA), shipping management, and a strict fraud protection system. Sellers must pass a background check. It ensures that counterfeit products can’t undercut your prices.

From a marketing perspective, one of Amazon’s biggest strengths is its affiliate program.

Amazon Associates holds 44.68% market share among affiliate networks, with over 90,777 companies promoting products.

This means thousands of bloggers, eCommerce sites, and ad firms are driving traffic to your listings for free.

Let’s go through some data insights that will help you choose the right platform

Monthly Traffic Report of Amazon (July 2025)

This large number indicates that your products are most likely to get sold, but yes, you have to pay more fees.

Geographic Traffic Data of Amazon

Social Traffic Data on Amazon

Suggestions You Need to Take to Sell via Amazon

As you saw, the most-selling categories are video game consoles, accessories, Programming, and developer software, Computers, electronics, and mostly technological staff.

So if your niche is relatable to these categories, you can go for Amazon selling.

In the social traffic of the Amazon section, you can see that most traffic is on YouTube, which means you need to add affiliate marketing to your marketing strategy to achieve success.

• Learn more – How to generate WooCommerce Product Feed for Amazon

2. eBay

eBay is one of the top marketplaces where you can reach millions of buyers worldwide, giving you an easy way to sell internationally without extra hassle.

Its auction system lets you set a starting price and have buyers compete, often helping you earn more than you expected.

For example, if you run a jewelry business and are looking for a marketplace to sell jewelry online, you could list your unique pieces on eBay and let collectors bid, turning simple listings into high-value sales.

With eBay’s Promoted Listings, you can get your products in front of the right buyers faster. It helps you stand out without spending too much on ads.

Let’s get more data insights into eBay :

Monthly Traffic Report of eBay (July 2025)

Geographic Traffic Data of eBay

Social Traffic Data on eBay

Suggestion to Sell via eBay

​If you want to reach a global audience, eBay is one of the most trusted platforms to sell your products. Its diverse audience makes it easy for you to find buyers for almost any niche.

The highest interest among eBay’s audience is in educational products, so if your niche relates to that, you’re in a great position to succeed.

You can also explore selling through eBay MIP, which helps automate and scale your listings, making it easier to grow your business without extra stress.

If you’re inspired by eBay’s success, you might even consider creating your own online marketplace like eBay, turning your business idea into a thriving e-commerce platform.

• Learn more – How to Create a Feed for eBay Seller Center

3. Walmart

Walmart’s eCommerce marketplace in the USA is growing rapidly, giving sellers a chance to reach millions of buyers. Its strong reputation makes it easier for you to gain customer trust quickly.

They make shopping simple with features like 2-day free shipping, which helps boost your conversions and sales.

Walmart’s net sales reached over $642.64 billion last year, highlighting its massive market reach.

To sell on Walmart, you need pre-approval, fast fulfillment, competitive pricing, and a diverse range of products. Not all WooCommerce stores qualify, so make sure you meet the requirements.

Walmart is also known for its reliable customer support, helping buyers feel confident and encouraging repeat purchases, which benefits your long-term sales.

Having your products listed on such a reliable marketplace is always an advantage in terms of sales. Let’s see the insights:

Monthly Traffic Report of Walmart (July 2025)

Geographic Traffic Data of Walmart

Social Traffic Data on Walmart

Suggestion to Sell via Walmart

​Walmart’s audience shows the highest interest in video game consoles and accessories. If your products fit this niche, you have a higher chance of making consistent sales.

You can choose Walmart as your online marketplace to reach millions of buyers who already trust the brand. Meeting their requirements, like fast fulfillment and competitive pricing, will help you qualify.

By leveraging Walmart’s features such as 2-day free shipping and reliable customer support, you can boost buyer confidence and encourage repeat purchases for steady growth.

• Learn more – Walmart Marketing Strategy: 11 Practical Lessons for Your Business

4. Target

This platform is a top choice in the USA for trending and seasonal products. It delivers only within U.S. states, so you reach buyers who are ready to purchase locally.

One big advantage is that it promotes products based on current trends, seasons, or even where buyers are located. This helps your items get noticed and sold faster, making it one of the top marketplaces online for trending products.

For example, if you sell summer hats, your products can be featured during peak season, reaching buyers who are already looking for the latest trends.

It also has a large base of loyal local buyers who trust the quality and delivery. Many of them visit this marketplace first before checking other online shops.

By taking advantage of trend-focused promotion and a loyal audience, you can get more exposure and grow your sales without spending extra on marketing.

Monthly Traffic Report of Target (July 2025)

Geographic Traffic Data of Target

Social Traffic Data on Target

Suggestion to Sell via Target

The audience on target is very interested in banking, credit, and finance. If your products fit this niche, you can connect directly with buyers who are ready to take action.

By using Target’s promotions and tapping into its loyal local customers, you can get your products noticed and boost your sales without spending extra on marketing.

• Learn more – How to create a Target Product feed for Target Marketplace

5. Wayfair

Wayfair is a top marketplace in the USA for household goods, giving you access to buyers actively searching for home and interior products.

Its curated shopping experience helps your products stand out and reach customers who are ready to make a purchase.

For example, if you sell decorative lamps, listing them on Wayfair lets you connect with homeowners looking for stylish lighting solutions, boosting your sales.

Wayfair also provides tools to manage your listings efficiently, helping you maintain visibility and grow your business without extra marketing effort.

Monthly Traffic Report of Wayfair (July 2025)

Geographic Traffic Data of Wayfair

Social Traffic Data on Wayfair

Suggestions To Sell via Wayfair

Wayfair makes it easier for you to understand what buyers want with detailed analytics. This helps you decide which products to restock or introduce next.

You can use their low-cost promotion tools to get your items noticed by the right audience. This makes reaching potential buyers simpler and more effective.

If your products perform well, Wayfair can even approach you to become a supplier, giving you an opportunity to scale your business further.

6. Overstock

Overstock is trusted by buyers for offering quality home decor at affordable prices. The platform ensures a smooth user experience by removing faulty listings and banning sellers who mislead customers.

It has a loyal audience focused specifically on home decor, making it a strong choice if your products fall in this category.

For example, if you sell handcrafted wall art, listing it on Overstock can connect you with buyers actively looking for unique decor, increasing your chances of sales.

With its wide variety of home decor options, Overstock helps your products get noticed and sold faster, giving you an edge over larger marketplaces like Amazon or eBay.

Monthly Traffic Report of Overstock (July 2025)

Geographic Traffic Data of Overstock

Social Traffic Data on Overstock

Suggestions to Sell via Overstock

Overstock is a brilliant online marketplace to promote home decor products having a wide variety of options for its users.

This means that if you sell products that fall under the ‘Home Decor’ category, then Overstock can help you get more sales.

7. Bonanza

Bonanza is a top online marketplace in the USA that many sellers consider a strong alternative to eBay. It’s known for quality products and the ability to generate sales quickly.

One reason it stands out is its high buyer-to-seller ratio of 1300:1, compared to eBay’s 10:1, giving you a much better chance of selling your products fast.

For example, if you sell trendy clothing, listing on Bonanza lets you reach a highly targeted U.S. audience, helping you sell more items in less time.

Bonanza only accepts sellers with a physical U.S. location and focuses on local buyers. This ensures both sellers and buyers have a reliable and satisfying experience on the platform.

Monthly Traffic Report of Bonanza (July 2025)

Geographic Traffic Data of Bonanza

Social Traffic Data on Bonanza

Suggestion to Sell via Bonanza

The audience on Bonanza is highly engaged with computers, electronics, and fashion products. If your items fit these categories, you can connect with buyers who are actively looking for them.

Using Bonanza’s focused U.S. marketplace, you can reach serious buyers quickly and take advantage of its fast-selling environment to grow your sales efficiently.

• Learn more – How to Promote WooCommerce Products on Bonanza Marketplace

More Suggestions:

• ​Learn more – 9 Best UK Online Marketplaces to Promote Your WooCommerce Products
• Learn more – 7 Best Global Online Marketplaces for International Promotion

How to List WooCommerce Products on The Biggest Online Marketplaces in USA

Now that you know the best online marketplace platforms in the USA to promote your WooCommerce products, the next step is listing them efficiently.

You don’t have to do it manually. Since you’re using WooCommerce, you can take advantage of powerful Addons to simplify the process.

To create an accurate product feed for any marketplace, use Product Feed Manager for WooCommerce (PFM).

This reliable plugin comes with pre-built templates that let you generate feeds quickly and list your products on your desired USA marketplaces in no time.

It goes beyond just pre-made feed templates, allowing you to:

• Add extra details to your product data.
• Map your product categories to Google’s structure.
• Filter products to create specific feeds.
• Create customized feeds for merchants without templates.

You can automate your product feed generation with this plugin, saving time and effort. Any changes to your product data can be scheduled to update automatically, so manual work is no longer needed.

It also lets you create different types of feed files to match your merchant’s requirements. This flexibility ensures your products are ready for any marketplace platform you choose.

After selecting your merchant, you can choose the desired feed type to generate, including:

• XML Product Feed
• CSV Product Feed
• TEXT Product Feed
• TSV Product Feed
• RSS Product Feed

To get all things done easily, you can go through our documentation and video tutorials for a clear understanding.

Conclusion

Selling on the top marketplaces in USA can put your WooCommerce products in front of shoppers who are ready to buy. You just need to choose the ones that truly match your niche.

These platforms already have the traffic and trust you need, so you don’t have to fight for attention alone. It’s one of the fastest ways to grow your sales.

You don’t need to join every marketplace out there—just pick the 2–3 that work best for you and stay consistent with your listings. That’s how you get steady results.

To make it easier, use Product Feed Manager. It will sync your WooCommerce products to multiple marketplaces automatically, so you save time and keep everything updated without extra effort.

** FAQs **

1. Which are the most popular marketplace websites for WooCommerce sellers?

• Some of the top marketplaces in USA include Amazon, eBay, Etsy, Facebook Marketplace, Poshmark, Mercari, and Houzz Marketplace. Choosing the right online marketplaces depends on your product type and target audience.

2. How do I price my products competitively on marketplaces?

• To attract buyers in a robust online marketplace, you need competitive prices while keeping your profit margin. Platforms like StockX and Jet.com allow you to check similar listings to set prices that appeal to individual consumers.

3. Can I sell niche products like collectibles or fashion items?

• Yes, Specialized platforms like Ruby Lane (collectibles) or Reverb (music gear) cater to curated community marketplaces. Selling in these spaces helps your products reach a vast customer base actively searching for them.

4. Are online marketplaces suitable for large or varied inventories?

• Yes, Online wholesale marketplaces and platforms with a wide-ranging selection, like Alibaba or Amazon, are perfect for managing a vast array of products, including appliances, home improvement products, and interior design products.

5. How do auction-style listings and digital marketplaces work?

• Auction-style listings (e.g., eBay) let buyers bid on products, which is great for rare items. Digital marketplaces provide a convenient platform for selling digital products, reaching a large online marketplace ecosystem without physical shipping constraints.