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6 Best Online Electronics Marketing Strategies To Boost WooCommerce Sales
The electronics niche is quite interesting for E-commerce and the industry is getting more and more competitive every day.
Selling your electronic products online is great as you cut down on many operational costs.
But if you fail to break the cutter of overcrowded marketers, you will face very small profit margins.
To compete with the online oversaturated electronic market and beat the leading brands of your niche, you need to constantly update your marketing strategy.
No need to feel worried about which marketing strategy you will pick as there are a lot of strategies.
In this article, I will share 6 unique online electronics marketing strategies that will help you drive more sales in your WooCommerce store.
I am going to go over the sales tactics that are working the best at the moment.
So, Keep reading.
Why Does the Electronics Sector Need a Proper Electronics Marketing Strategy?
The Electronics e-commerce store is full of difficulties. You must be thinking a lot about how to sell electronic products online!
Not only do you need to nail down your pricing strategy, but you also need to work out exactly what marketing strategy you’re going to use too to keep up your online sales at a good level.
Your marketing budget isn’t unlimited, and in many cases, you might have to pick between different marketing strategies.
Strategic Marketing will benefit you in many ways, such as :
- Clearly define the business’s unique identity and differentiate it from its competitors.
- Conduct a comprehensive analysis of the business’s strengths, weaknesses, opportunities, and threats (SWOT analysis).
- Effectively convey the established goals and objectives to the business’s intended customer base.
I have rounded up 6 best strategies as an answer of the question “how to sell electronics?”.
6 Best Electronics Marketing Strategies For A WooCommerce Store
Following are 5 strategies that have great potential to boost your marketing campaigns and increase sales.
1. The ‘Back Order Offer’ For Out of Stock Products
When making a buying decision for electronics, people tend to take time to research which brand and model would be a good choice.
But, what if someone came to your store in search of that product but it’s out of stock and due to be re-stocked after a week or two?
This was a sure sale opportunity. And the buyer may now buy it from your competitor sites. Thus you can sell your products without having inventory stocks.
Well, that’s where the “Back Order Offer” comes in.
What you can do is, you can allow your buyers to pre-order this out-of-stock product, which you will later manufacture and deliver. But, this is also a common practice is many stores.
You can make it more unique by offering a discount to people who do agree to backorder.
Let’s say someone wanted to purchase a certain model of laptop worth $300, but it went out of stock in your store. Since you are sure you will re-stock in a week or two, you can offer $30 off to pre-order right then and there.
Some buyers will see this as a great offer and may go for the back-order offer. And you now have a guaranteed sale after re-stocking.
For electronics, this is a great tactic as you have a high investment, and a pre-determined sale is always an extra boost to reaching your revenue goals.
P.S. This tactic will only work for products that you are sure you will manufacture at the set price. If you pre-sell at a lower price than your profit margin, then this is not a good approach. So be very careful when choosing what products you want to make this offer on when planning an electronics marketing strategy.
2. Persuasive Upsell Offers
Upselling is currently a trending sales approach that works most in marketing for electronics products. People tend to spend more if you can make the right offer, right after they have spent money on your products.
However, you need to have an electronics marketing strategy behind using upsell offers. You cannot just make a random offer and expect to get a sale. For example, if someone is purchasing a fridge, offering him a laptop as an upsell won’t get you much success.
Rather, a good approach is to offer a better version of the product they are purchasing, or offer something relevant that goes together with what they are buying.
For example, let’s say someone purchased a camera from your store. Right after checkout, you may display an upsell offer on a lens, maybe at a 5% discount.
Since they both are relevant, and people with cameras are more like to buy a lens sooner or later, a discounted offer on it can be quite attractive.
You can even choose to offer a better camera, let’s say a Canon 850D at a discount when someone purchases a Canon 250D.
However, in this case, make sure not to offer something that is too far off in terms of price. Keep the difference within $100 so that it is within the buyer’s budget, while still saving him some money.
3. Sell Electronics On Large Online Marketplaces
Online marketplaces such as eBay, Amazon, Walmart, and Rakuten, are some of the popular international marketplaces that have made online electronic sales more popular nowadays.
However, they do not manufacture their own products. The products are actually listed by several other online stores such as yours.
If you aren’t already, then you must list your product on these large online marketplaces, and other local online marketplaces to get more sales.
As a WooCommerce store owner, this is a must-to-implement tactic to ensure regular sales and high exposure to your products.
Listing WooCommerce Products On Online Marketplaces Easily
When you’ve selected marketplaces to sell electronics on, it’s time to list your products. But each marketplace has its own dedicated format.
Now, preparing your product list manually is quite challenging. But it is highly important!
Your increase in sales mostly depends on the perception your visitors have of your website after browsing it.
What will satisfy your customer?
- Product pages with intuitively arranged categories.
- A menu for navigating that is easy to understand.
- A straightforward layout without cluttering up the view.
- Text fonts that make sense.
If you’re selling electronics online using WooCommerce, you can easily confirm these in just a few clicks using a reliable plugin- Which is Product Feed Manager For WooCommerce.
This is a great plugin that helps you generate accurate product feeds for almost all merchants real quickly.
You just need to select a marketplace, generate the feed, and submit the link to your desired marketplace.
4. Give Special Discounts For Recently Viewed Items
Often, people take time in deciding to finally, place an order for a certain electronics. This means, they will visit your store to view the product, but will not order it right away. Your site visitors will wait until he is sure he has the budget and wants to get it.
For example, let’s say you have a 64-inch curved TV in your Woocommerce store.
Now, it is quite expensive, and a buyer will need time to decide if he can afford to get it.
The concern here is that he may also be looking into this product in other online stores. So when he is ready, there is no guarantee that he will surely purchase from you. He can end up buying the product from somewhere else.
In this case, what you can do is run a special campaign every week, where you will give special discounts to buyers on their recently viewed products.
So if a buyer viewed a TV in your WooCommerce store but did not purchase it within that week, shoot him an email with a special discount coupon, let’s say 10%, with a week’s validity.
You must be thinking that setting a discount is such a hassle to deal with. So, you can use the Dynamic Discount plugin to set your desired discount offer very easily.
In your email copy, you can focus on highlighting that this is a one-time offer and the buyer should not miss out on this.
Many will find this lucrative and will end up purchasing right away.
5. Sell Off The Older Models Easily
With such fast growth in technology, every electronic product gets an upgrade in its features, and brands introduce new models now and then.
This means it’s time you start planning to sell off products on older models as they have just dropped in prices. Holding onto them longer means the prices will go even lower, causing you to lose money.
In this case, whenever a new model is here, you can run special discount campaigns for the older models to try and convert buyers that did not purchase it due to a lack of budget.
However, it’s better to go with an electronics marketing strategy that will get you more profit.
Let us look at the strategies you can follow.
The Pre-Price-Drop Campaign
If are aware of when a new model of a product will be released, you can run a discount campaign on the older models before the release. Simply email or SMS your existing buyers about it and it will trigger a few sales.
For example, let’s say you know when the next iPhone will be released. So, 2 months before it is released, you may offer 15% off on the current model of the iPhone. Run this campaign for a month and end it 1 month before the release.
This will trigger a few sales even before the price drops, and since the next release is not until 1 month, you won’t have to worry about refunds when the new model is out.
The Clearance Campaign
Right after the new model is out and the, add the old models’ prices have dropped, you may add the old models to your clearance sale list, and offer a discount on them.
Now, you might ask,
“The price has already dropped. What’s the point of a discount now?
Shouldn’t we wait and see how many purchase these models without a discount?”
This is a great question. Well, you see, when the price dropped, it didn’t drop just for your store. The price for the model has dropped globally. So the lower price isn’t really a factor for conversion. A buyer could get the product from any other store.
So, an added discount would mean, you are offering the same product at a lower price than what is on the market. Hence, many will consider buying it from your store.
6. Use Of Social Media To Target More Potential Customers
Social media is now becoming very important for any e-commerce store, especially electronics. Your customers are scrolling through social media most of their hours. So, present your product on as many social channels as possible.
For example, HP has executed several successful campaigns on this platform. For the #BendTheRules campaign, HP collaborated with celebrities and influencers to create videos that inspired others to push the boundaries of their creativity. This project garnered recognition, earning a nomination for “Best Music and Brand Partnership” at the 2016 Music Week Awards.
With Product Feed Manager, you can promote your products on Facebook, Instagram, and more.
Final Thoughts
Selling electronics online can be quite challenging without help from external sources. So promoting in online marketplaces is a must. And since people have too many choices out there, using special tactics to convert more buyers is inevitable.
So go ahead and start using these online electronics marketing strategies and increase your sales.
Build your WooCommerce store in a way that your buyers will love and stay ahead of the competition.
Frequently Asked Questions(FAQs)
FAQ1: How can I increase sales in electronics?
-Increasing sales in the electronics industry and across various e-commerce channels requires a multifaceted approach. First and foremost, it’s crucial to have a competitive pricing strategy. 2nd is to use social media and more.
FAQ2: What strategy can you deploy to increase sales on various e-commerce channels?
– To increase sales on various e-commerce channels, businesses can optimize product listings on popular marketplaces, collaborate with influencers and affiliates for promotion, email, and influencer marketing, adopt an omnichannel approach, and implement personalized recommendation engines based on customer data
