Eid Mubarak
Facebook For WooCommerce – Transfer Your Products to The Best Social Marketplace [2024]

Facebook For WooCommerce – Transfer Your Products to The Best Social Marketplace [2024]

As a WooCommerce store owner, establishing a market presence is one of the most challenging aspects that you may face. And if you are a newly rising online store, then it may take quite some time to become popular.

At this point, selling products only in the WooCommerce store is surely not enough; you have to take a few crucial steps to reach more potential buyers.

One of the best ways to increase your market reach is to promote your WooCommerce products in the Facebook Marketplace. Accodrding to current data, Facebook Marketplace has over 1.2 billion monthly active buyers.

In this article, I will discuss why you must promote your WooCommerce products in the Facebook Marketplace. You can also know how to easily generate and upload your store products to the marketplace in just a few clicks.

Fangen wir also an.

Why Should You Rely On Facebook For WooCommerce Product Promotion?

Facebook Marketplace has grown to assist digital stores in promoting their products to a greater audience and it is one of the best social marketplaces in the world. Its super-friendly business features can highlight your brand efficiently.

The Facebook Business Suit allows you to manage your business profile and Facebook page & shop around the Facebook community easily. So, you can leverage the marketplace to drive traffic and potential buyers into your WooCommerce store quite smoothly.

The marketplace allows buyers to search for products, and if your product matches their intent, it will be available for the buyer to choose from.

Suppose a buyer is looking to purchase a musical instrument. He can simply go to Facebook Marketplace and search for the desired instrument.

Search in Facebook Marketplace

If the buyer clicks on the product, you can set it up so that it takes the buyer to your Facebook shop page or your website.

The main difference between selling products only on a Facebook page and selling products from your WooCommerce store on the Facebook Marketplace is that you will get more trust from the people.

A buyer tends to order more from a business with its Brand value than buying from a private seller on Facebook. So having an up-and-running website is crucial if you want to stay in the eCommerce business for a long time.

Having said all that, you still have to upload your product data to the Facebook marketplace.

Now, manually adding products to your Facebook shop or marketplace can be quite frustrating. But there is an easy way to upload all of your products into Facebook for WooCommerce in just a few clicks.

Let’s see how.

Product Feed Manager for WooCommerce – Facebook Product Feed Generator

Product Feed Manager for WooCommerce (PFM) is an extension specialized for WooCommerce store owners who want to promote their products in other online marketplaces, including the Facebook Marketplace.

This tool will let you generate a product feed file in the right Facebook Catalog format with just a few clicks. Then, you can simply upload it to your Facebook for WooCommerce in the commerce center to list all of your products in the Facebook Marketplace in just a few minutes.

Now, yes, you will get some Facebook marketplace plugin in WordPress that does a similar function, and some may even have more active installations.

But, what makes PFM unique is its super simple UI. You can start using the plugin and generate a Facebook Catalog feed with as low as 4 clicks. And if you have certain customized data in your store, you will still need as little as 3 minutes to configure and generate a perfect Facebook product feed.

Since you are running an eCommerce business, you do not have a lot of time on your hands. The faster you can start promoting your products, the sooner you make money. That is why this tool is designed to save you time by uploading products on Facebook for the WooCommerce store.

You do not need to learn about the Facebook Catalog feed structure or format, and you do not need to spend hours configuring the feed generation. The plugin will lead you to achieve it real quickly.

Now, let’s take a look at how you can generate a product feed with all your WooCommerce products to upload to the Facebook Marketplace.

How To Quickly Generate Your Facebook Product Feed With WooCommerce Products

First, make sure you have the Product Feed Manager for WooCommerce installed and activated in your WooCommerce store.

Then, follow the two steps below to generate a Facebook product feed with your WooCommerce products.

Step 1 – Create A Product Feed

Once the plugin is activated, on your dashboard menus, you will find the option Product feed.

Hover on it and click on ‘Add New Feed’, and it will take you to the following page:

PFM Add New Feed

Here, first set a feed title.

Then choose the Feed Merchant as Facebook.

Select Feed Merchant As Facebook

It will then load all the fields that will be included in your product feed for each of your products.

Facebook product feed generator

Step 2 – Configure Your Facebook Product Feed

You will notice that almost everything is already configured. All you have to do is assign the right values for the Manufacturer/Brand, and the Google Product Category.

Configure required attributes

– Assigning The Manufacturer/Brand:

This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.

If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.

**You may also use a brand plugin, which will make it easier to assign and use brand names.

– Configuring the Google Product Category:

Facebook Marketplace has its own set of categories (that match Google) that, most often, don’t match the categories in your store. But you do not have to change it in your store. You can simply use the category mapping feature to set up the mapping and use it as the value here.

You can further customize the feed if you need to use Product filters, a few basic feed settings, auto-update intervals, and feed rules. Normally, they are already configured in an optimized way for the Facebook Marketplace.

Once you have configured the feed, simply click on the Publish button on the right, and the feed will be generated in seconds.

And that’s it. You have successfully generated a product feed for the Facebook Marketplace. You will be able to collect the feed link or download the feed file from the right side.

Facebook product feed generated

How To Upload Your Product Feed To Facebook Commerce Manager

Once you have generated the product feed, it’s time to get your WooCommerce products on the Facebook marketplace.

Before you do, it’s always best to create a Facebook business page if you want to leverage more exposure from Facebook for WooCommerce. You may read this guide to create a Facebook business page if you do not have one already.

Simply follow the steps below.

Step 1 – Create A Catalog

  1. Login to your Facebook account and access the Facebook Commerce Manager.
  1. Select your preferred way to sell your products on Facebook. Here, select the ‘Create a Catalog’ option. Then click on ‘Get Started.’
Facebook Commerce manager catalog
  1. Now, choose your catalog type.
Select your catalog type
  1. Next, Select Upload Product Info and click on the ‘Create’ button.
Create Catalog - configure settings
  1. Then click on finish, and it will redirect you to your Facebook Commerce Manager Dashboard.

Step 2 – Upload Your Product Feed To The Facebook Marketplace

Now that you have the Catalog prepared, you are ready to upload your products on the marketplace of Facebook for WooCommerce store.

  1. On your Commerce Manager menus, you will see a new menu called Catalog. Click on it, and then click on Data Sources.
  2. Then select Data Feed.
  3. Here, you will get three options – File Upload, Scheduled Feed, and Google Sheets. Choose Scheduled Feed.
  4. Then you will get the option to provide the link to the feed file. Earlier, when you generated the feed in your WooCommerce store, it gave you a feed link. Copy that link and paste it here.
  5. Now, choose a suitable time for the schedule fetch and click on Next.
  6. And finally, give a name to your catalog feed, choose the currency for your store, and click on Upload.

And that’s it. Your feed will be uploaded in a few minutes to the Facebook Marketplace, which you will be able to view in the Items menu under Catalog.


As you just saw, generating a Facebook product feed with your WooCommerce products is super easy.

Using Facebook for WooCommerce product promotion is one of the best approaches you can take if you want to get fast exposure to your WooCommerce store.

Product Feed Manager can help you generate the product feed in the right format to upload your products to the Facebook Catalog quickly.

So go ahead. Use PFM and start leveraging the huge audience from the best social marketplace.

** FAQs **

How can I increase the visibility of my WooCommerce products on Facebook Marketplace?

To increase visibility, ensure your product titles and descriptions are clear and keyword-rich. Engage with your audience through your Facebook business page and use targeted ads to reach potential buyers. Additionally, leveraging Facebook’s algorithm by frequently updating your product listings can keep your store relevant and visible.

What should I do if my product feed fails to upload correctly?

If your product feed fails to upload, double-check the feed link and ensure it is formatted correctly. Also, verify that all mandatory fields, such as product titles and categories, are filled out. If issues persist, consider reaching out to support both WooCommerce and Facebook Commerce Manager for assistance.

How often should I update my product feed on Facebook?

It’s beneficial to update your product feed regularly, ideally daily, to reflect any changes in inventory, pricing, or new product additions. This keeps your listings accurate and up-to-date, improving customer trust and satisfaction.

Can I customize my product feed to match Facebook’s requirements?

Yes, you can customize your product feed using the Product Feed Manager for WooCommerce. Map your WooCommerce categories to Facebook’s, assign brand names, and adjust other attributes to ensure compatibility. This customization helps in displaying your products correctly on Facebook Marketplace.

How can I measure the success of my product listings on Facebook Marketplace?

You can measure success by tracking key metrics such as click-through rates, conversion rates, and sales figures through Facebook Commerce Manager. Additionally, utilize Facebook Insights to monitor engagement and adjust your strategy based on performance data to continually improve your listings.

Try Product Feed Manager For Free!

Generate accurate product feeds for Google shopping, Facebook feed, TikTok Ads & popular US and European marketplaces easily!

Facebook For WooCommerce - Transfer Your Products to The Best Social Marketplace [2024] 1

By entering your email, you agree to our Privacy Policy.

Stay updated with new releases

By entering your email, you agree to our Privacy Policy.

You might also like

Written by

Sajarun Sadia

Sajarun Sadia

Ein IT-Absolvent mit einer Leidenschaft für digitales Marketing. Sie liebt es, WordPress-Unternehmen dabei zu helfen, ihre Geschichten zu kuratieren. Das Schreiben von Inhalten ist das Herzstück von allem, was sie tut!

Einen Kommentar hinterlassen

Ihre E-Mail Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * gekennzeichnet