How To Create A 360 Car View On Your Website – Increase Car Sales With Virtual Reality (VR)
- Last updated on: 10 mins read
Selling cars online is one of the latest trends, with competition growing every day. Several large car showrooms are setting up amazing virtual car showrooms to promote their available models on their websites. If you aren’t already, then you too should start using it.
Now, a virtual car showroom will help you display all your available cars to potential buyers. But, how a car looks from the outside is only half the experience. People who are passionate about cars are also concerned about the interior.
Hence, you can adopt one of the most innovative ways to take your client’s experience to the next level – a 360 car view.
A 360 car view will give your potential buyers a near-realistic view of the interior of a car, and you can include several details to it to make it more interactive.
Normally, your potential buyers stay 5 to 10 times longer on your virtual tour if you can make it more interactive. Adding a 360 car view to your VR car showroom will double the interaction with the buyers.
This unique experience will help attract potential buyers to explore further about the car and increase your chances of closing the deal.
In this article, you will learn how you can create and use 360 car views easily in your WordPress site, and how you can optimize it for better conversion.
After reading this guide, you will be able to
- Capture a great 360 image of a car interior
- Use car 360 views to enhance buyers’ experience in the tour
- A step-by-step guide to creating a 360 car view on your website.
And eventually, you will be able to close more car deals with the help of VR.
So let’s get started.
How Using Car Interior 360 Views Can Enhance The Experience of Your Customers
Adding a 360 interior view to your car showcase tour will make your customers naturally interested in checking it out. And if you use hotspots to define all the interior features, they’ll pretty soon recognize the authority you hold in your industry.
Think about it; while other car dealers hand them a brochure or a list, you’ll be giving them similar information through an interactive environment where they will be in control.
This will create an emotional connection and your client will be more eager to work with you. And if the client is determined to get a car, chances are, he/she will give you a call to find a suitable time to visit for a test drive.
Besides, most businessmen are always too busy. Even if they have a favorite car, they can’t seem to find time to visit a showroom and get a first-hand insight into a car. A virtual car showroom along with a 360 car view will allow such prospects to inspect the car of their choice more closely and may consider taking a decision online. And once convinced, they will make time to at least visit for a test drive.
So this is definitely a great way to get more car sale opportunities.
Tips To Capture Great 360 Images Of A Car Interior
The first thing for creating a perfect 360-degree car view is to take a good panorama picture of a car interior.
To take one, you will need a 360 degree camera. You will find several such cameras at affordable price out there.
Check Out Awesome Virtual Tour Cameras For Your VR Car Showroom Photography.
Once you got the most suitable camera for you, here are some tips to help you take the 360 images properly.
i. Make Sure You Have Proper Light Sources When Capturing The Photo
Taking high-quality panoramic pictures in a car will be a challenge for you since there is no wide space inside the car. So, you need to be very cautious, especially with the lighting.
When taking an exterior panoramic image, make sure to turn off any interior lights to avoid disruption between artificial and natural lighting. However, it’s best not to rely on outdoor lighting. Rather, turn on lights in your showroom, and make sure there is enough light to avoid dull images.
While taking the interior images, you can either attach an LED light to the roof of the car, or you may arrange studio lighting. For convertibles, studio lighting is the best option.
Make sure to maintain constant light intensity to avoid fuzzy images.
ii. Remove Unknown Objects From The Car Before Shooting
Most people do a great job in keeping the car clean, but what they miss are the reflections.
Cars with reflective body paint or mirrors are hard to shoot and you have to make sure to remove any unwanted object that may cause the reflection to look ugly.
The best way to justify this would be to first, take a video of the car and see if any spot looks distracting. Find out what objects around it is causing the odd reflection and try to move it away from the shooting area.
iii. Try To Cover All The Interior Features in The 360 View
The image you take should clearly highlight the most notable interior features of the car. Lighting, again, plays a strong part in this, hence you need to pay attention to the lighting a lot when taking interior images. You do not want any area to get shaded due to lack of lighting.
This is especially important because when you create a car 360 view, you would want to use tooltips to explain and highlight the best interior features of the car. This will help to get the buyer more interested in the car.
How To Create A 360 Car View Easily In WordPress
Now, it’s time for you to create a 360 Car view on your own. And we recommend that you use the best tool available for WordPress which is WPVR.
The Free Version of this tool will give you all the necessary features to create a car interior 360 view.
But if you upgrade to WPVR Pro, you can customize and personalize your virtual tours using its advanced features.
Step 1 – Install & Activate WP VR
The first task is for you to install and activate WPVR on your end.
Here’s the guide for you to follow to install & activate WPVR.
Step 2 – Add New Tour
Once you’ve installed and activated WP VR on your WordPress Website, you’ll see that WP VR has been added to your dashboard.
Hover over WP VR and Select “Add New Tour”
After Adding a new tour, you’ll be redirected into a new window. Here, you’ll have to add the title of the tour along with a Scene.
Step 3 – Add Scene & Publish
- Add a title of the Tour.
- Click Upload to Add a Scene for the 360 virtual tours of a car.
- Then click Preview to check how it looks.
Once you’ve clicked on the preview, you’ll get to see a tour preview of how the car 360 view will look at the front end. If everything seems fine, then move on and Hit Publish.
Step 4 – Add Hotspots
Hotspots are specific precise pointers that you can add to your virtual tours by focusing on an element.
After uploading a scene, click on the Hotspot tab under the Scenes Tab:
Let’s say you want to add a hotspot to your car seat. So now you have to,
- Add a Hotspot ID.
- Select the coordinates of the elements which are Pitch & Yaw.
- You can also add a custom icon and a custom icon color.
- Add On Hover and On Click Content. There are options to add texts, images, and videos as content.
- Once you’re done click update and the hotspot will be added.
Let’s have a look at the frontend view of this hotspot:
And this is how video content looks on a hotspot:
The opportunity to highlight each car is greatly increased by the video content on hotspots.
Add complete car video reviews or add distinct videos of the internal features like seats, air conditioning, music system, etc with video hotspots.
Make The 360 Car View More Interactive
Once you have the basic 360 views ready, you next have to put some effort in making it more interactive and interesting.
i. Add Contact Forms
Let’s say your showroom offers a test drive before purchasing a car.
Or you simply want to add a contact now section in your car tour. You’ll find these options in WPVR.
You can set a contact form inside car 360 views using the WPVR Fluent Forms Add-on.
ii. Explainer Video To Add A Detailed Video
Include a thorough video explaining your services and the available cars that the buyer may see as they are taking the car 360 degree tour.
Check out how to set an explainer video inside your Car interior 360 view.
iii. Make The Tour Pleasant With Soothing Music
While taking the tour of the VR Car, you have the option to add background music inside the tour. This way, your clients will be able to enjoy the 360 car view with a delightful mind.
Learn To Add Tour Background Music in The 360 View Of A Car
iv. Add Exterior & Interior Scenes In One Virtual Tour
The best part of having a virtual tour in a car showroom is that you can add interior and exterior 360 views of cars in a single tour.
With the Scene Gallery Feature of WP VR, you can take the interior and exterior panorama images of a car and add them to a single virtual tour.
You can also make the tour more engaging by giving titles of each scene.
v. Display Brand Company Logo & Information
How can you market your company if the branding is missing in the virtual tour?
Now, you can add the logo and the details of your company with WP VR. It’ll help you with your car dealing goals.
Learn How To Add Company Information In A Car 360 View
vi. Optimize The 360 Car View For Smartphones
Gyroscope support is an iconic feature that will let you optimize the 360 Car View for your smartphone. Clients will be able to check out the interactive tour from anywhere they want.
- Set Up Gyroscope Support for 360 Car View.
It’s high time you start using optimized VR Car Showrooms that can help you grow your business significantly. As a car dealer, you will definitely see more car sales. And it will help to trigger many businessmen to finally take a decision on buying their dream car from your showroom.
As you saw above, it’s super easy to create a 360 car view on your own. So get WPVR now and create the best virtual tour for your car showroom.
Got queries? Let us know in the comments how you feel about car 360 views.