6 Best Online Electronics Marketing Strategies to Boost Sales [2025]

I’ve worked with several WooCommerce electronics stores, and honestly, this niche is both exciting and challenging. Electronics can sell fast, but only when the marketing is done in the right way.

One thing I noticed is that most sales come from a younger audience – around 47% are aged 34 or under, according to Statista.

Still, many store owners run ads or offer discounts without thinking about who they’re really trying to reach.

You’re probably here because you want your store to grow, not just a few sales here and there. I’ve seen too many people guess their way through promotions and end up with no profit at all.

Some go all-in with a 40% discount and hope for the best. But without a clear plan, it usually leads to losses and frustration.

So I’ve created this quick guide to help you find the right approach. I’ll share 6 marketing strategies that are actually working right now for electronics stores using WooCommerce.

Not every one of these will be perfect for your business. But I’ll help you figure out which ones make the most sense based on your products, audience, and goals.

Let’s get into it,

TL;DR – 6 Best Online Electronics Marketing Strategies To Boost Sales

• Electronics marketing helps you promote gadgets like laptops, earbuds, and more to the right shoppers
• Clear product value and strong branding are key to boosting sales and trust

Top 6 strategies to try:

• Back Order Offer: Let buyers pre-order out-of-stock items with a small discount
• Persuasive Upsells: Suggest upgrades or add-ons during checkout
• Sell on Marketplaces: List products on Amazon, eBay, or similar platforms
• Viewed Item Discounts: Offer deals on recently browsed items
• Clear Old Models: Push older electronics with flash sales
• Social Media Campaigns: Run targeted ads and posts for new products
• Challenges include tough competition, fast-changing trends, and price-sensitive buyers
• Try Product Feed Manager for WooCommerce to easily manage product listings across channels and grow faster

What is Electronics Marketing & How Does it Work

​Electronics marketing helps you promote devices like smartphones and headphones to the right audience. It shows why your products matter and makes buying easy for your customers.

For example, if you sell wireless earbuds, targeting young adults with social media ads and bundles works well. This kind of focus helped one store double its sales in just a few months.

Good electronics marketing isn’t just about discounts or flashy ads. It’s about building trust, solving problems, and using data to improve your results

Why Does the Electronics Sector Need a Proper Electronic Marketing Strategy?

Running an electronics e-commerce store isn’t easy. You’re probably wondering how to sell your electronic products online and keep sales steady.

It’s not just about setting the right price; you also need a smart marketing plan that helps you grow and keep up your online sales at a good level.

Here are some points that explain why you need a proper electronic advertising strategy:

• Strong Brand Identity: Building a brand like Samsung or Apple makes your store easy to recognize. When people trust your brand, they’re more likely to buy and come back. Creating content that inspires discovery helps keep your electronics store growing
• Targeted Social Media: Using social media platforms lets you reach the right people fast. Running social media ads and campaigns helps you connect with your perfect audience. Working with influencers is a great way to spread the word about your products.
• Search Engine Optimization: SEO helps your store show up when people search online. By using the right keywords, you attract shoppers who are ready to buy. This brings more visitors without spending extra on ads, saving you money.
• Customer Experience: Making your website easy and fast keeps customers happy. When buying is simple, people trust your store and come back again. Good customer experience means better sales and loyal fans.
• Data-Driven Marketing: Tracking how your ads and campaigns perform helps you improve. Using tools like Amazon ads or other marketing tools gives you clear insights. This way, you can spend smarter and get better results over time
• Adapt to Trends: The electronics market changes fast, especially with remote work gadgets. Using research and feedback helps you know what customers want right now. Keeping flexible with new products and marketing keeps your store ahead.
• Marketing Tools: The right tools help you run campaigns and understand your customers. Whether you sell to other businesses or directly to buyers, these tools make a difference. Using the best consumer electronics marketing tools gives you a competitive edge

Stay ahead of trends by using market research and customer feedback to adapt your product offerings and marketing strategies to evolving demands.

Use a residential IP proxy server to gather accurate market data and conduct seamless competitive research.

I have rounded up 6 of the best marketing strategies for electronic products in the next section.

6 Best Electronics Marketing Strategies for A WooCommerce Store

The following are 6 electronic marketing strategies that have great potential to boost your marketing campaigns and increase sales.

1. The ‘Back Order Offer’ for Out of Stock Products

When people shop for electronics, they take time to choose the right brand and model. If your product is out of stock, you could lose that sale to a competitor quickly.

A smart solution is the Back Order Offer, letting buyers pre-order products not currently in stock.

For example, if a $300 laptop is sold out, you can offer it for $256 to encourage pre-orders. This turns visitors into guaranteed sales even before you restock your inventory.

​This approach keeps customers engaged and helps you sell without holding inventory. Offering discounts on backorders is a simple electronics marketing strategy to boost your sales.

By using backorder offers, you improve customer experience online and build trust. It also helps you stay competitive in the fast-paced consumer electronics market.

For electronics marketing, this is a great tactic as you have a high investment, and a pre-determined sale is always an extra boost to reaching your revenue goals.

P.S. This tactic will only work for products that you are sure you will manufacture at the set price. If you pre-sell at a lower price than your profit margin, then this is not a good approach.

So be very careful when choosing what products you want to make this offer on when planning an electronics marketing strategy.

2. Persuasive Upsell Offers

Upselling is currently a trending sales approach that works most in marketing for electronics products. People tend to spend more if you can make the right offer, right after they have spent money on your products.

However, you need to have an electronics marketing strategy behind using upsell offers. You cannot just make a random offer and expect to get a sale.

For example, if someone is purchasing a fridge, offering him a laptop as an upsell won’t get you much success.

Rather, a good approach is to offer a better version of the product they are purchasing, or offer something relevant that goes together with what they are buying.

For example, let’s say someone purchased a camera from your store. Right after checkout, you may display an upsell offer on a lens, maybe at a 5% discount.

Since they both are relevant, and people with cameras are more like to buy a lens sooner or later, a discounted offer on it can be quite attractive.

You can even choose to offer a better camera, let’s say a Canon 850D, at a discount when someone purchases a Canon 250D.

However, in this case, make sure not to offer something that is too far off in terms of price. Keep the difference within $100 so that it is within the buyer’s budget, while still saving him some money.

• Learn more – Create an Upsell Offer with WPFunnels’ One-click Upsell Feature

3. Sell Electronics on Large Online Marketplaces

Online marketplaces such as eBay, Amazon, Walmart, and Rakuten are some of the popular international marketplaces that have made online electronic sales more popular nowadays.

However, they do not manufacture their own products. The products are actually listed by several other online stores, such as yours.

If you aren’t already, then you must list your product on these large online marketplaces, and other local online marketplaces to get more sales.

As a WooCommerce store owner, this is a must-implement tactic to ensure regular sales and high exposure to your products.

• Learn more – 7 Best Global Online Marketplaces for International Promotion

Listing WooCommerce Products on Online Marketplaces Easily

When you’ve selected marketplaces to sell electronics on, it’s time to list your products. But each marketplace has its own dedicated format.

Now, preparing your product list manually is quite challenging. But it is highly important. Your increase in sales mostly depends on the perception your visitors have of your website after browsing it.

What will satisfy your customer?

• Product pages with intuitively arranged categories.
• A menu for navigating that is easy to understand.
• A straightforward layout without cluttering up the view.
• Text fonts that make sense.

4. Give Special Discounts for Recently Viewed Items

Often, people take time in deciding to finally place an order for certain electronics. This means they will visit your store to view the product, but will not order it right away. Your site visitors will wait until he is sure they have the budget and want to get it.

For example, let’s say you have a 64-inch curved TV in your Woocommerce store.

Now, it is quite expensive, and a buyer will need time to decide if they can afford to get it.

The concern here is that he may also be looking into this product in other online stores. So when he is ready, there is no guarantee that he will surely purchase from you. He can end up buying the product from somewhere else.

In this case, what you can do is run a special campaign every week, where you will give special discounts to buyers on their recently viewed products.

So if a buyer viewed a TV in your WooCommerce store but did not purchase it within that week, shoot him an email with a special discount coupon, let’s say 10%, with a week’s validity.

You must be thinking that setting a discount is such a hassle to deal with. To make this easier, you can use the Dynamic Discount plugin to set your desired discount offer and an email writer tool to quickly create an effective and persuasive email copy.

In your email copy, you can focus on highlighting that this is a one-time offer and the buyer should not miss out on this.

Many will find this lucrative and will end up purchasing right away.

• Learn more – Provide special offer with dynamic discount plugin

5. Sell Off The Older Models Easily

With such fast growth in technology, every electronic product gets an upgrade in its features, and brands introduce new models now and then. To keep up, businesses must tap into the right startup resources to adapt and stay competitive.

This means it’s time you start planning to sell off products on older models, as they have just dropped in price. Holding onto them longer means the prices will go even lower, causing you to lose money.

In this case, whenever a new model is here, you can run special discount campaigns for the older models to try and convert buyers who did not purchase it due to a lack of budget.

However, it’s better to go with an electronics marketing strategy that will get you more profit.

Let us look at the strategies you can follow.

The Pre-Price-Drop Campaign

If you are aware of when a new model of a product will be released, you can run a discount campaign on the older models before the release. Simply email or SMS your existing buyers about it, and it will trigger a few sales.

For example, let’s say you know when the next iPhone will be released. So, 2 months before it is released, you may offer 15% off on the current model of the iPhone.

Run this campaign for a month and end it 1 month before the release.

This will trigger a few sales even before the price drops, and since the next release is not until 1 month, you won’t have to worry about refunds when the new model is out.

The Clearance Campaign

Right after the new model is out, and the old models’ prices have dropped, you may add the old models to your clearance sale list and offer a discount on them.

Now, you might ask, “The price has already dropped. What’s the point of a discount now? Shouldn’t we wait and see how many purchase these models without a discount?”

This is a great question. Well, you see, when the price dropped, it didn’t drop just for your store. The price for the model has dropped globally. So the lower price isn’t really a factor for conversion. A buyer could get the product from any other store.

So, an added discount would mean you are offering the same product at a lower price than what is on the market. Hence, many will consider buying it from your store.

6. Use of Social Media to Target More Potential Customers

Social media is now becoming very important for any e-commerce store, especially electronics. Your customers are scrolling through social media most of their hours. So, present your product on as many social channels as possible.

For example, HP has executed several successful campaigns on this platform. For the #BendTheRules campaign, HP collaborated with celebrities and influencers to create videos that inspired others to push the boundaries of their creativity.

This project garnered recognition, earning a nomination for “Best Music and Brand Partnership” at the 2016 Music Week Awards.

With Product Feed Manager, you can promote your products on Facebook, Instagram, and more.

Challenges of Online Electronics Marketing

While the strategies shared above are essential for growing your WooCommerce electronics store, it’s equally important to recognize the challenges you might face in this competitive market.

Knowing these obstacles will help you prepare and adjust your approach to achieve better results. Here are some common and real-life challenges you can encounter as an electronics seller or marketer:

• Big Brand Competition: You’re competing with giants like Apple and Samsung in the consumer electronics industry. It can be tough to get noticed when shoppers trust well-known electronics brands first. But by focusing on your unique value and inspiring brand discovery, you can attract loyal customers who appreciate what only you offer.
• Returns and Warranties: Electronics often come with defects or issues that lead to returns and warranty claims. You need a clear, hassle-free system that makes customers feel supported throughout the process. Handling returns smoothly builds trust and encourages repeat business, aligned with your business goals.
• Tech Feature Confusion: Many consumer electronics shoppers find technical specs hard to understand, which can turn them away. Explaining products in simple language and using visuals makes features easier to grasp. This approach improves customer experience online and helps shoppers feel confident buying from you.
• Tight Price Wars: Buyers often compare prices across different electronics outlets before purchasing. You don’t have to compete only on price; offer extra value like bundles, great service, or exclusive deals. This keeps your profits safe while helping you meet your effective digital marketing strategy goals.
• Fast-Changing Trends: The electronics market, especially remote working gadgets brands, evolves quickly with new products. You must stay flexible and regularly update your inventory and marketing content. Rely on your range of electronics industry marketing experience to adapt and stay ahead.
• Earning Buyer Trust: Since electronics are high-value purchases, customers want to feel secure before buying. Showcase honest reviews, clear guarantees, and secure payment methods on your site. Building this trust is a key part of any effective consumer electronics marketing strategy.
• Shipping Challenges: Shipping fragile electronics safely is essential to avoid unhappy customers and lost sales. Invest in strong packaging and choose reliable delivery partners to protect your products. This protects your brand reputation and ensures a smooth customer experience online.
• Marketplace Limits: Selling on Amazon, eBay, or other platforms offers exposure but comes with strict rules and fees. While marketplaces help with reach, they can limit your control and margins. Owning your WooCommerce store gives you the freedom and control to grow your electronics brand.

By identifying these electronic marketing challenges early on, you can better prepare your store and strategies to handle them effectively.

Let’s now wrap things up with some final thoughts on boosting your WooCommerce electronics sales

Conclusion

Selling electronics online can be challenging, especially with so many choices available to shoppers. You need the right strategies to stand out and turn visitors into buyers.

Using social media campaigns, SEO, and influencer partnerships helps build your electronics brand. But pairing that with a smooth customer experience online makes all the difference.

Your WooCommerce store should feel easy, helpful, and trustworthy; that’s what keeps buyers coming back. Focus on what matters to your consumer electronics audience and build long-term success.

To make your products more visible on platforms in 180+ online marketplaces, try Product Feed Manager for WooCommerce. It helps you list your products easily and get more eyes on your store.

** FAQs **

How can I build a strong electronics brand online?

• Building a strong electronics brand means creating inspiring branded content and engaging social media campaigns. Focus on telling your story and showing why your products stand out. This helps inspire brand discovery and connects deeply with your consumer electronics audience.

What role do influencer partnerships play in electronics marketing?

• Influencer partnerships are a powerful tool in tech marketing to reach new customers. They bring authenticity and expand your reach through trusted voices. For electronics marketing clients, working with the right influencers can boost sales growth and brand awareness quickly.

How can I improve customer experience online for my electronics store?

• A smooth and fast website with easy navigation is key to a great customer experience online. Adding clear product info and helpful support makes electronics shoppers feel confident. This improves loyalty and encourages repeat purchases at your electronics outlets.

What are some effective digital marketing strategies for new electronic products?

• Launching new electronic products requires discovery marketing content and targeted social media advertising. Combine SEO and engaging content to capture your audience’s attention. These best approaches help your products get noticed in the crowded consumer electronics market.

How can B2B electronic companies benefit from electronic marketing?

• B2B electronic companies can grow by using successful retail marketing techniques tailored to business buyers. Focusing on personalized campaigns and branded content builds trust. An effective consumer electronics marketing strategy ensures steady sales growth and strong industry presence..