Halloween Sales: Marketing Tips & Trends for Your WooCommerce Store [2025]

I’ve worked with many WooCommerce stores during seasonal campaigns, and Halloween is always the most exciting.

Every year, I see some stores experience a sales boost, while others miss out because they start too late.

According to recent reports, Halloween spending will rise from $11.6 billion in 2024 to $13.1 billion in 2025

That means more shoppers, more excitement, and more chances for you to boost sales.

But here’s what I’ve noticed: many store owners rely only on discounts and ignore creative marketing. A spooky design, themed bundles, or limited-time offers can make a huge difference.

It’s not just about lowering prices; it’s about creating a Halloween experience that gets buyers excited. Even small touches like countdown timers or fun pop-ups can increase conversions.

In this guide, I’ll share practical Halloween sales and marketing tips with trends that actually work for your WooCommerce stores.

So, let’s get started,

TL;DR – Halloween Sales with Marketing Tips & Trends

• Halloween sales boost store visibility and conversions with seasonal discounts.
• Shoppers look for costumes, décor, party supplies, and themed digital tools.
• Key strategies:
  • Trending Products: Offer popular Halloween merch.
  • Festive Marketing: Create spooky vibes online.
  • Sales Funnels: Make a funnel to increase sales.
  • Custom Discounts: Apply limited-time offers.
  • Social Media: Post videos and images on Facebook, Instagram, and TikTok.
  • Tool Upgrades: Grab Halloween deals on themes and plugins.

• Best marketplaces for Halloween Season:
  • Google Shopping: Reach seasonal searchers.
  • Walmart: Target early holiday shoppers.
  • Facebook & Instagram: Run shoppable campaigns.
  • TikTok Ads: Collaborate with creators; use product feed manager.

• Final Verdict: Use a product feed manager to upload all your WooCommerce products to the best marketplaces quickly.

What is Halloween Sale & How It Works

​Halloween sales are fun October promotions you can run to grab attention and boost your WooCommerce store’s sales. It’s your chance to get shoppers excited.

For example, if you own a clothing store, you could host a “Haunted Wardrobe Sale” with discounts on black and orange outfits, or a special “Halloween Party Collection.” Your customers will love it.

I’ve seen this work every year, and people enjoy themed shopping. When you add a festive touch and smart offers, your sales grow naturally.

6 Marketing Tips & Trends to Boost Your Halloween Sales

You can’t just apply any strategy in your store for Halloween and expect sales. You need to pick a strategy that is the right fit for you.

Here, in these 6 strategies, you will find applicable ideas to get your Halloween products stocked out fast

1. Offer The Right Halloween Merch

• Stock Products: Focus on costumes, candies, decorations, and greeting cards that your Halloween shoppers want. Having them ready helps you make more sales quickly.
• Buyer Mindset: Remember that Halloween shoppers think differently from regular buyers. Highlight fun and seasonal items to grab attention and boost purchases.
• Pet Costumes: Include trending pet costumes this Halloween. Pet owners love festive outfits, giving you extra sales opportunities.
• Research Trends: Look at other Halloween-specialty stores to see what sells best. This helps you stock items your audience will want.
• Seasonal Appeal: Promote products that create a festive spirit in your store and online. Seasonal and fun items encourage quick purchases and engagement.
• Exclusive Deals: Offer limited-time discounts or special bundles. Urgency and exclusivity motivate shoppers to buy faster.
• Test & Adjust: Track which items and promotions work best. Use the data to improve your Halloween campaign ideas for better results.

Follow The Latest Halloween Trends

To get customers to focus on you in the crowd, you need to know the latest Halloween trends.

According to Pinterest, the number of searches below has increased compared to last year during this Halloween season.

Most searches increased on makeup looks :

• spooky makeup – 60% increase
• Gentle vampire makeup ideas -475% increase
• Gothic romance cosmetics- 710% increase
• Makeup for goth boys- 290% increase
• Ideas for zombie makeup -230% increase
• The Crow composition (plus 275%) increases
• Makeup on clowns appears – 1870% increase
• Sakuna cosmetics – 1655% increase

People are searching for these ideas on Pinterest, which means they are going to search for the same type of products to get the latest Halloween vibe.

2. Marketing as An Online Halloween Store

• Follow Trends: Keep an eye on global Halloween design trends to know what your customers want this season. Adapting these trends to your store helps create a spooky and appealing experience.
• Halloween Design: Redesign your website using Halloween-themed colors, banners, and visuals. A festive look makes your store feel seasonal and encourages shoppers to explore more products.
• Social Campaigns: Run Facebook or Instagram contests and giveaways to attract new visitors. These campaigns can drive traffic to your site and increase the chances of quick purchases.
• Discount Offers: Launch bulk discounts or limited-time deals on seasonal items like decorations and costumes. Special offers give shoppers a reason to buy more during the Halloween season.
• Engage Customers: Use email marketing, SMS, or social media posts to keep your audience informed about deals and promotions. Engaging content helps build excitement and boosts Halloween sales.

3. Build Dynamic Sales Funnels To Streamline Halloween Sales

As Halloween is near already, you should make every effort to boost your sales. And it’s high time you built your sales funnel to track your buyer’s journey & make them spend more than they intended.

Now, every online store comes up with offers and deals. This is your chance to set yourself apart from your competitors.

For that, you can use different tactics to surprise your customers with dynamic offers.

For example, you can run funnels for special product categories within a specific time limit for Halloween.

Here are some more ideas you might consider –

• Set dynamic offers on their purchase total or product quantity.
• Offer special discounts based on user role.
• Sell other relevant items with the Highest-sold products or the most popular products.

Or just run a storewide funnel to offer Halloween special items with any product they purchase.

These offers will engage your potential buyers and drive sales instantly.

You can implement all these strategies with WPFunnels, which has the most unique Dynamic WooCommerce Funnel feature for your store, with tons of conditions.

4. Customize Your Discounts for Halloween Season

• Generate Buzz: Promote your discounts with fun campaigns on social media or email. This creates excitement and draws more Halloween shoppers to your store.
• Offer Treats & Tricks: Let your customers enjoy a “Treat” discount on bigger purchases or a “Trick” discount on selected items. This adds fun to shopping and keeps them coming back for more.
• Create Bundles: Put together Halloween Party Packs or Buy One, Get One 50% Off offers. Bundles encourage buyers to order more and increase your sales.
• Category Discounts: Highlight a Halloween-only category and offer discounts on these items. It makes seasonal products easier to find and boosts purchases.
• BOGO Deals: Run Buy One, Get One promotions on popular items. Shoppers love these deals, and it helps grow your order value.

You can use time-limited flash offers on a few products that are advertised on social media and by email to incite customers to act right away.

To offer more various types of discounts, like :

• Bulk Discounts
• Conditional Offers
• Stock-based Discounts
• Customer-based Discounts
• Time-specific Discounts

You can use a plugin that gives you features to generate these types of discounts. One such plugin is Dynamic Discounts for WooCommerce.

Watch this video to learn how you can set various discounts using this tool:

5. Make the Most of Social Media During Halloween

• Influencers & Events: You can partner with influencers or host social media-worthy events to promote your products. Creative posts and promotions help you engage your audience and boost sales.
• ​Social Media Influence: You can reach shoppers who buy products just for social media posts, especially Gen Z and millennial groups. Promoting your items online gives you a chance to tap into this trend and increase sales.
• Costume Inspiration: You should share creative Halloween costume ideas on TikTok and Instagram. This helps your audience find inspiration while keeping your products top of mind.
• TikTok Impact: Many users say TikTok influences their Halloween purchases. You can use this by posting tutorials, product demos, or fun content to attract more shoppers.
• Plan Your Strategy: Now is the time to set up your Halloween campaigns on TikTok or Instagram if you haven’t already. A well-planned strategy ensures your store gets noticed by Halloween shoppers.

6. Halloween is for You as well

Now, amidst all of these, do not forget that Halloween is also for you. And you deserve a great treat. Here are some points that will encourage you.

• Exclusive Deals: Enjoy special Halloween discounts on premium WooCommerce themes and plugins to boost your store’s performance.
• Smart Investment: Treat yourself by grabbing top tools at the lowest prices and prepare your store for the upcoming holiday sales season.

Leverage The Best Marketplaces for a Greater Reach

Online marketplaces will grow faster than overall eCommerce sales this Halloween shopping season. The reason is that millions of buyers prefer these platforms for online shopping.

If you wish to boost your sales for your WooCommerce Halloween store, it’s best to check out what’s popular on these marketplaces and include similar products in your store.

Let’s have a look at the top 3 marketplaces where you can promote your products this Halloween.

i. Google Shopping

Google Shopping is one of the best places to promote your WooCommerce products right now. With millions searching daily, your offers can reach the right buyers fast.

For example, if you sell Halloween-themed candles, your products can appear right when someone searches “spooky scented candles,” boosting your chances of instant sales.

During this Halloween season, launch a targeted Google Shopping campaign. You’ll likely see higher traffic, more clicks, and greater revenue for your store.

• Learn more – How to create a WooCommerce product feed for Google Shopping Actions
• Learn more – What is Google Shopping Feed for Your WooCommerce Products
• Learn more – Best Google Shopping Feed Optimization Tips to Drive More Sales

ii. Walmart

Walmart is a great place to sell Halloween products, from costumes and decorations to candy and party supplies. You can reach lots of budget-conscious shoppers here.

For example, if you sell party kits or snacks, listing them on Walmart helps you sell faster as families prepare for Halloween.

With early stock, flash sales, and easy listing tools, you can manage your products and boost your WooCommerce sales this season.

• Learn more – Sell on Walmart Marketplace: A Quick Guide with 6 Best Practices
• Learn more – Walmart Marketing Strategy: 11 Practical Lessons for Your Business
• Learn more – How to create a WooCommerce product feed for Walmart

iii. Facebook & Instagram Marketplace

Promoting on Facebook and Instagram is an effective way to reach potential buyers. Products can be showcased directly to people searching for Halloween items.

For example, posting short videos or carousel ads of spooky decorations or party supplies can grab attention and drive more traffic to the store.

With business-friendly features like shoppable posts and story promotions, brands can highlight products and increase sales during the Halloween season.

• ​Learn more – Set Up Facebook Catalog & Instagram Feeds for Your WooCommerce Store

Instagram’s target audience is Gen Z and millennials, and Halloween content gets a lot of attention. You can use this to make your store more visible.

For example, you can post fun Halloween videos, spooky product pictures, or use trending hashtags to grab people’s interest.

These simple tricks help you reach the right buyers fast and create excitement around your Halloween products.

• Learn more – How to Create an Instagram Product Feed for WooCommerce
• Learn more – Instagram Marketing Strategy: 10+ Handy Tips to Follow

Here’s an example from a popular Halloween merch store Spirit Halloween:

These two marketplaces make millions of sales every week.

And you can take advantage of it by promoting products from your online store through these marketplaces during Halloween.

For that, you can use Product Feed Manager for WooCommerce to generate an accurate product feed in minutes. Eventually, you can easily promote it on your desired platforms.

iv. TikTok Ads

• Impulse Purchases: TikTok drives visitors to make more unplanned buys during Halloween. This can increase your overall sales quickly.
• Creator Collaboration: Partner with TikTok creators using the marketplace. Their content can boost your product reach and engagement.
• Product Setup: Make sure your Halloween products are well-organized on your TikTok business page. Clear listings attract more buyers.
• Feed Manager: Use a product feed manager for WooCommerce to create an accurate TikTok feed. This ensures your products are shown to the right audience.
• Easy Steps: Follow simple steps to generate a precise product feed. It makes running TikTok campaigns much smoother.

Watch how easily with simple steps you can create the most accurate feed for Tiktok ads :

Conclsuion

Halloween is your chance to boost sales and attract excited shoppers. You can turn your WooCommerce store into a fun, spooky success with the right offers.

Create Halloween bundles and limited-time discounts your audience will love. Add countdowns or surprise deals to get them to buy faster.

Make sure your checkout feels smooth and effortless. When you make buying easy, more customers will complete their purchases.

And to get your Halloween deals seen everywhere, use Product Feed Manager for WooCommerce. It helps you promote your offers on Google, Facebook, and 180+ online marketplaces with ease.

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