Guide To Generate Heureka XML Feed With Your WooCommerce Products (2021)

Guide To Generate Heureka XML Feed With Your WooCommerce Products (2021)

Heureka is one of the best online marketplaces in the Czech Republic and Slovakia. And if you run a WooCommerce store then you can increase your sales by promoting your products on Heureka.

In order to promote your products on Heureka, you need to submit your product data in the right format with the required product attributes.

In this guide, you will learn how you can easily generate a product feed for Heuraka with the required attributes for your products.

So let’s get started.

Mandatory Product Attributes To Include In The XML Feed

Following are the required product attributes that you must submit for every product you want to promote on the Heureka marketplaces.


Example Format:

This is the unique product id.


Example Format:

Use a product title that defines exactly what the product is, along with its most notable features such as color, size, etc.

For different types of products, you are recommended to include different types of information in the product title.

Product name structures guide per category:
– Web View
– PDF View


Example Format:
<DESCRIPTION>V rámci kolekce Originals uvádí adidas sportovní obuv The Superstar, která je již od svého vzniku jedničkou mezi obuví. Jejím poznávacím znamením je mimo jiné detaily designové zakončení špičky. Díky kvalitnímu materiálu a trendy vzhledu, podtrženého logy Adidas uvnitř boty i na ní, bude hvězdou vašeho botníku.</DESCRIPTION>

Provide a description of the product with real data.

Do not include any HTML tags or shortcodes in the description.


Example Format:

Submit a valid URL of the product on your WooCommerce store.

For variable products, each variant should have its unique URL.

Make sure the link has no spaces or diacritics.


Example Format:

Use the link to the main product image for this attribute.

For product variants, you may use the featured image for each variant respectively.

Make sure the link has no spaces or diacritics.


Example Format:

Submit the price that is a total of all the fees, except shipping, such as the base price + tax + extra packing charges, etc.

No need to include the currency.


Example Format:

If the product is manufactured by a renounced Brand, then you have to include the brand name in the product name as well as under this attribute.


Example Format:
<CATEGORYTEXT>Oblečení a móda | Obuv | Dámská obuv</CATEGORYTEXT>

Heureka has its own category list, and you need to submit which category each of your products may fall under.

You may view all categories here:
– XML view
– PDF View

**You will find category lists in your required language on the knowledge page for your respective country.

P.S. You may use category mapping in our suggested plugin to submit the right category as per Heureka’s requirements without changing the actual categories in your WooCommerce store.
**I’ll explain how later in this guide.


Example Format:

Use this attribute to indicate how soon the product is available for shipping, i.e., if it is in stock.

If you have the product in stock, then use the value as 0.
Else, mention the number of days after which the product will be in stock.

*Do not submit any product that is only available on request.


Example Format:

For the variants of a variable product, submit a common item group ID to indicate that they are variants of the same product.

These are the necessary attributes. If you include these data in your product feed, you can then submit it to your merchant account.

Other Optional Product Attributes You May Submit

You may include a few more additional attributes to the product data to increase product presence and conversion.


Example Format:
<PRODUCT>didas Superstar 2 W EUR 36 – novinka</PRODUCT>

You may submit this attribute to indicate some extra product benefits.

Following accepted information you may include:

  • Extended warranty
  • x year warranty on engine, parts..
  • “to your door” delivery surcharge/ convenience fee
  • Extension of warranty/post-warranty service
  • Free maintenance
  • Extended return policy
  • Only in-person pick up
  • Gift-wrapping and other services regarding the product
PARAM (For Variations)

Example Format:

For variable products, you may submit extra parameters by which the product varies under the attribute group, PARAM. For example, if a product varies by size, then you have to submit the size values as a separate attribute.

For multiple variation terms, you may submit this attribute multiple times.

You may also use it to submit additional product attributes such as material, pattern, etc. (For material, you may submit a percentage as well – PARAM_PERCENTAGE).


Example Format:

You may submit additional product images by submitting this attribute multiple times.


Example Format:

If you use multiple delivery services, then submit this attribute group multiple times to Indicate the delivery price and the service that will be used for the products

Use the Delivery Price COD only when you also accept cash on delivery. Else, just the Delivery Id and Delivery Price is enough.

– Support delivery carriers by Heureka


Example Format:

If you have the EAN of the product available, it’s recommended to submit it as well.


Example Format:

For books, you may submit the ISBN number.


Example Format:

If you have a product review video on Youtube, you may submit the link to the video using this attribute.


Example Format:

If you want to get a special feature on Heureka, then you may bid for a higher position by submitting the highest you are willing to spend as CPC (i.e., cost per click). The higher the bid, the higher are your chances to be featured in more popular sections.

The highest you can bid is 100 CZK.

If you want to use this, make sure to use it only on your most popular products. Otherwise, it’s not worthed.


Example Format:

If the product comes with some additional accessories, then you may mention them under this attribute, separating each item with a comma.


Example Format:
<GIFT>Adidas Badge</GIFT>

You may also mention a gift that you may provide along with the product.

If you give away multiple gifts for a product, then submit this attribute multiple times to mention each gift separately.

Example XML Feed In The Right Format

Now that you know about the required and optional attributes you can include in the XML feed, take a look at the format in which products are added to the XML feed.

The following is an example of two variants of a variable product.

<?xml version="1.0" encoding="utf-8"?>
         <PRODUCTNAME>Adidas Superstar 2 W EUR 36</PRODUCTNAME>
         <DESCRIPTION>V rámci kolekce Originals uvádí adidas sportovní obuv The Superstar,
            která je již od svého vzniku jedničkou mezi obuví. Jejím poznávacím znamením je
            mimo jiné detaily designové zakončení špičky. Díky kvalitnímu materiálu a trendy
            vzhledu, podtrženého logy Adidas uvnitř boty i na ní, bude hvězdou vašeho botníku
         <CATEGORYTEXT>Oblečení a móda | Obuv | Dámská obuv</CATEGORYTEXT>
         <PRODUCTNAME>Adidas Superstar 2 W EUR 37</PRODUCTNAME>
         <DESCRIPTION>V rámci kolekce Originals uvádí adidas sportovní obuv The Superstar,
            která je již od svého vzniku jedničkou mezi obuví. Jejím poznávacím znamením je
            mimo jiné detaily designové zakončení špičky. Díky kvalitnímu materiálu a trendy
            vzhledu, podtrženého logy Adidas uvnitř boty i na ní, bude hvězdou vašeho botníku
         <CATEGORYTEXT>Oblečení a móda | Obuv | Dámská obuv</CATEGORYTEXT>

7 Steps To Generate Heuraka XML Feed With Your WooCommerce Products

In WooCommerce, you will find an easy-to-use plugin, Product Feed Manager for WooCommerce, with which you can generate an XML feed in just a few clicks.

This is because the plugin has a pre-built template for Heureka with the right XML format and product attributes.

Follow this step-by-step guide and use the plugin to generate the required product feed.

Step 1 – Install And Activate Product Feed Manager For WooCommerce

  1. Go to your Dashboard. The hover on Plugins and click on the Add New button.
WordPress Dashboard - Add New Plugin
  1. Type “Product Feed Manager” on the search box, and you will find the plugin. Clck on Install.
WordPress Dashboard - Search For Plugin
  1. Once installed, Activate the plugin.
Activate Product Feed Manager

You will find a new menu called ‘Product feed’ among your dashboard menus.

Step 2 – Enable Heureka As A Merchant Type For Feed Generation

  1. Go to Dashboard > Product feed and then go to the Settings.
Product Feed Manager Settings Home
  1. Click on the Merchants tab, and it will show you all the supported Merchants by PFM.
Product Feed Manager Merchants List
  1. Search for Heureka from this list and enable it.
    **You may use Command + F (Mac) or Ctrl + F (Windows) to use the browser search and find it.
  1. Next, go to the Controls tab.
Product Feed Manager Controls Settings
  1. Here, click on the Purge Cache button below.
Product Feed Manager Purge Cache

Your merchant is now enabled. It’s time to generate the product feed.

Step 3 – Start Creating A New Feed & Configure The Basic Settings

  1. On your dashboard, click on Product Feed and then click on Add New Feed
Product Feed Manager - Add New Feed

You will be taken to a blank feed generation page.

Product Feed Manager - New Feed
  1. Here, give a name to your feed.
  1. Choose whether you want to include All Published Products in your store or you want to use a filter to exclude a few products.
Generating Glami Feed
  1. If you want this feed to auto-update as per the changes you make in your store, on a fixed interval, you may Enable the Refresh Interval option to Hourly, Daily, or Monthly.
  1. Keep the “Include Variable Parent Product” as no and the “Include Product Variations” as Yes.
Variable parent and variants

The rest of them are already configured as required. You may change the rest of the options if you need to.

Step 4 – Use The Heureka XML Feed Template

  1. Scroll down to the Feed Configuration section, and select Heureka as the Merchant Type.
    Keep the File Format as XML.
Heureka XML Feed generation

You will see that all the required attributes will appear below.

Step 5 – Assign The Right Values To Unassigned Attributes.

Most of the attributes are already configured. You need to assign values for the unassigned attributes.

  1. You will need to assign values for the following:
  • Manufacturer
    If you are the sole manufacturer of all of your products, you can set the type as Static and input your company name as the value.
    If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
    **You may try using Perfect Brands for WooCommerce to assign the brand names more easily.
Manufacture Static
  • Category Text
    To assign the category text, you will need to use category mapping, which will be done in the next step. For now, leave it as it is.
  • Delivery date-
    If all of your products are in stock, then mark this attribute to static and assign the value as 0.

    If some products are subject to be in stock in a few days, then the value has to be saved in a field within the product and use that field value here.
Delivery Static
  1. Next, scroll up and Publish the feed.

Once the feed is published, it’s time to use Category Mapping.

Step 6 – Use Category Mapping Using The Accepted Heureka Category List

To use category mapping, first, you will need the category list supported by Heureka.

Then follow the instructions below.

  1. On your Dashboard menus, under Product Feed, click on Category Mapping. You will be taken to the category mapping page.
category mapping

Here, all the categories in your store will be listed.

  1. Give a name on the Mapper Name field.
  1. Next, for every category listed here, find a relevant/appropriate category from Heureka’s category list. Then copy the category’s full name and paste it in the field beside the respective category.
  1. Scroll down and click on the Save button, and your mapper will be saved.

Step 7 – Update & Generate Your Accurate XML Feed

  1. Go to Dashboard > Product Feed > All Product Feeds, and edit the feed you were creating.
  1. Once it loads, on the right side, click on the Purge Cache button.
  1. Next, scroll down to the Feed Configuration section and click on the value field for the Category Text attribute.
Heureka category mapping value
  1. At the very bottom of the value list, you will find the category map you created. Select it.
  1. Now, scroll up and click on Update.

That’s it. You have created your required product feed. The next thing to do is upload your products to Heureka.


If you are a local online shop owner in the Czech Republic or Slovakia, then it’s high time you start promoting your WooCommerce products on Heureka and take advantage of its huge audience.

Use Product Feed Manager for WooCommerce to generate the XML feed in minutes and start boosting your sales.

Check out the plugin here:

Initially, test out the free version of the plugin, and once you are sure the plugin does what it claims, you can go ahead and upgrade to Pro.

Go ahead and start selling on Heureka.

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About Author

C S Sultan

A professional in content marketing, with a passion for WordPress. Highly motivated and skilled in marketing and loves writing about WordPress. Follow him on twitter @SultanRoyal1

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