Generate Heureka XML Feed: Easiest Way to Increase Woocommerce Sales [2025]

If you run a WooCommerce store and want to sell in the Czech Republic or Slovakia, Heureka is where you should be. I’ve helped others get started, and the results can surprise you.

Heureka gets over 13.7 million visits in a month (Similarweb)

So plenty of people are searching for products every day. I know you don’t want to miss that.

People trust Heureka to compare prices and read reviews before buying. With separate sites for each country, you can easily reach your exact audience.

I know the XML feed setup can feel confusing; you’re not alone. But once you get the hang of it, it’s much simpler than it seems.

In this guide, I’ll walk you through why Heureka matters and show you how to create your XML feed in just 7 easy steps. Let’s get you selling there faster.

So let’s get started,

​TL;DR – How to Generate Heureka XML Feed and Boost WooCommerce Sales

• Listing your WooCommerce products on Heureka helps you reach more buyers and grow sales, as it has millions of visitors.
• To list on Heureka, you need an XML feed with the right product info and format.
• Your feed should include variable products, correct categories, and follow Heureka’s rules.
• Here’s how to create the feed in 7 easy steps:
  • Install Product Feed Manager for WooCommerce
  • Import the Heureka template
  • Create and customize your feed
  • Map missing fields and categories
  • Update and generate your feed
  • Submit your feed to Heureka to start showing products on Heureka platforms
• With Product Feed Manager for WooCommerce, you can also list your products on 180+ marketplaces with one tool.

Let’s understand this marketplace in detail:

What is Heureka XML Feed and how it works

​A Heureka XML feed is a file that sends your product information from your WooCommerce store to Heureka automatically. This way, your products show up on their marketplace without you having to enter details one by one.

For example, if you sell clothing or electronics, the XML feed updates Heureka with prices, stock levels, and descriptions all at once, saving you a lot of manual work.

Once the feed is set up, Heureka regularly reads it to keep your listings up to date, so shoppers always see the latest info. You focus on running your store, and the feed keeps everything synced.

• Learn more – What is a Product Feed? Everything You Should Know

Reasons to Sell on Heureka

​If you’re wondering why Heureka could be a great fit for your WooCommerce store, I’m going to walk you through the top reasons to start selling there.

These benefits can help you grow your business and reach more customers in the Czech Republic and Slovakia.

• Wide Audience: Heureka connects you with millions of eager shoppers from the Czech Republic and Slovakia right away. Using the right plugin, you can boost your product visibility and reach a wider audience faster than on other marketplaces.
• Easy Management: The platform is user-friendly, making it simple for you to manage your products, stock levels, and orders. This saves you time and effort, so you can focus on expanding your business.
• Payment Options: Heureka supports multiple payment methods and works seamlessly with your Heureka merchant account. It lets you offer your customers the payment options they prefer. This flexibility reduces cart abandonment and increases your sales.
• Increased Traffic: By sending a correctly formatted XML feed that follows the Heureka feed connection and XML feed specifications, you can also appear in popular places like Heureka.sk. This drives more visitors and improves your overall product performance.
• Customer Trust: Shoppers trust Heureka because of its transparent pricing and reliable ratings. Positive reviews on your listings can boost your credibility and bring more buyers.
• Market Focus: Heureka has dedicated websites for the Czech Republic and Slovakia, so you can target each market precisely. Features like the variable_params field and the ability to filter product feed by product types or variant products help you customize your offers to reach the right customers.
• Strong Security: Heureka uses strong encryption to protect your customers’ personal data, giving you peace of mind. This secure platform supports your WooCommerce store and helps your product sending process stay smooth, building confidence with buyers and encouraging repeat business.

Mandatory Product Attributes to Include in The XML Feed

The following are the required product attributes that you must submit for every product you want to promote on the Heureka marketplaces.

These are the necessary attributes. If you include this data in your product feed, you can then submit it to your merchant account.

Other Optional Product Attributes You Can Submit

You can include a few additional attributes in the product data to increase product presence and conversion.

Example XML Feed in The Right Format

Now that you know about the required and optional attributes you can include in the XML feed, take a look at the format in which products are added to the XML feed.

The following is an example of two variants of a variable product.

<?xml version="1.0" encoding="utf-8"?>
<SHOP>
     <SHOPITEM>
         <ITEM_ID>3252</ITEM_ID>
         <PRODUCTNAME>Adidas Superstar 2 W EUR 36</PRODUCTNAME>
         <DESCRIPTION>V rámci kolekce Originals uvádí adidas sportovní obuv The Superstar,
            která je již od svého vzniku jedničkou mezi obuví. Jejím poznávacím znamením je
            mimo jiné detaily designové zakončení špičky. Díky kvalitnímu materiálu a trendy
            vzhledu, podtrženého logy Adidas uvnitř boty i na ní, bude hvězdou vašeho botníku
         </DESCRIPTION>
         <URL>https://www.yourdomain.cz/adidas-superstar-2-w7ref?eur-36</URL>
         <IMGURL>https://www.yourdomain.cz/adidas-superstar-2-36-img-1.jpg</IMGURL>
         <PRICE_VAT>36</PRICE_VAT>
         <MANUFACTURER>Adidas</MANUFACTURER>
         <CATEGORYTEXT>Oblečení a móda | Obuv | Dámská obuv</CATEGORYTEXT>
         <DELIVERY_DATE>0</DELIVERY_DATE>
         <DELIVERY>
            <DELIVERY_ID>CESKA_POSTA</DELIVERY_ID>
            <DELIVERY_PRICE>120</DELIVERY_PRICE>
         </DELIVERY>
         <ITEMGROUP_ID>3251</ITEMGROUP_ID>
         </SHOPITEM>
         <SHOPITEM>
         <ITEM_ID>3253</ITEM_ID>
         <PRODUCTNAME>Adidas Superstar 2 W EUR 37</PRODUCTNAME>
         <DESCRIPTION>V rámci kolekce Originals uvádí adidas sportovní obuv The Superstar,
            která je již od svého vzniku jedničkou mezi obuví. Jejím poznávacím znamením je
            mimo jiné detaily designové zakončení špičky. Díky kvalitnímu materiálu a trendy
            vzhledu, podtrženého logy Adidas uvnitř boty i na ní, bude hvězdou vašeho botníku
         </DESCRIPTION>
         <URL>https://www.yourdomain.cz/adidas-superstar-2-w7ref?eur-37</URL>
         <IMGURL>https://www.yourdomain.cz/adidas-superstar-2-37-img-1.jpg</IMGURL>
         <PRICE_VAT>36</PRICE_VAT>
         <MANUFACTURER>Adidas</MANUFACTURER>
         <CATEGORYTEXT>Oblečení a móda | Obuv | Dámská obuv</CATEGORYTEXT>
         <DELIVERY_DATE>0</DELIVERY_DATE>
         <DELIVERY>
            <DELIVERY_ID>CESKA_POSTA</DELIVERY_ID>
            <DELIVERY_PRICE>120</DELIVERY_PRICE>
         </DELIVERY>
         <ITEMGROUP_ID>3251</ITEMGROUP_ID>
     </SHOPITEM>
     <SHOPITEM>
     ...
     </SHOPITEM>
</SHOP>

7 Steps to Generate Heuraka XML Feed with Your WooCommerce Products

In WooCommerce, you will find an easy-to-use plugin, Product Feed Manager for WooCommerce, with which you can generate an XML feed in just a few clicks.

This is because the plugin has a pre-built template for Heureka with the right XML format and product attributes.

Follow this step-by-step guide and use the plugin to generate the required product feed.

Step 1 – Install And Activate Product Feed Manager for WooCommerce

1. Go to your Dashboard. Then hover on Plugins and click on the Add New button.

2. Type “Product Feed Manager” in the search box, and you will find the plugin.

3. Click on Install and activate the plugin.

• You will find a new menu called ‘Product Feeds‘ among your dashboard menus. That means you have successfully installed Product Feed Manager for WooCommerce.

Step 2 – Import Heureka Template for Feed Generation

1. On your dashboard, click on Product Feed and then click on Add New Product Feed option.

• It will take you to the feed creation page. Here you can write Heureka Feed to avoid confusion with feeds in the future if you set product feed for other marketplaces as well.

2. Click on the Feed Merchant Dropdown, and you will get the list of all the supported merchants.
   
   You can scroll down this merchant dropdown list, or you can type Heureka in the search box, and you will get Heureka, and click on it . If you select Heureka, in this way, all the required attributes of Heureka will be loaded below.

If you select Heureka (availability), in this way, all the required attributes of Heureka will be loaded below.

Step 3 – Create a New Product Feed

Now, you can see 4 buttons under the Feed Title text box: Documentation, Troubleshoot, Product Filter, and Settings.

1. If you want to learn more about product feed, you can click on the Documentation button.

2. If you are having any issues generating feed, click on the Troubleshoot button. It will take you to the Troubleshoot page, which could be helpful for you.

3. If you want to use any filter or condition, you can click on the Product Filter option, and a drawer will slide in from the right side of the window.
   
   There, you will get the following filters: You can select any filter option and use it as per your need, and click on the Close button when done.

4. Now, you can also click on the Settings button to schedule your feed or to choose which type of products will be included in your feed, and you will get a list of options to exclude or include products.
   
   Change the options as per your need and click on the Save Changes Button.

Step 4 – Use The Heureka XML Feed Template

1. Now click on the feed type, where you will get different options like XML, Text, CSV, TSV, RSS, etc. You can set different types of feeds depending on what types of feeds this merchant supports or what types of feeds this Product Feed Manager supports.
   
2. For Heureka, select XML feed.

3. Now, in the attributes section, you will see that all the attributes are under the Required Attributes column, and their values are set according to the attributes under the Assigned Values column.

• You can change any values to any attributes. Simply click on the value dropdown and select your preferred value.

All the required attributes will appear below. Now, most of the attributes will already be configured, but notice that some of these attributes are unassigned.

Step 5 – Assign the Right Values to Unassigned Attributes

Most of the attributes are already configured. You need to assign values for the unassigned attributes.

1. You will need to assign values for the following:

• Manufacturer: If you are the sole manufacturer of all of your products, you can set the type as Static and input your company name as the value.
  
  If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
  
  **You can try using Perfect Brands for WooCommerce to assign the brand names more easily.

• Category Text: To assign the category text, you will need to use category mapping, which will be done in the next step. For now, leave it as it is.

• Delivery date-
  If all of your products are in stock, then mark this attribute static and assign the value as 0.
  
  If some products are subject to being in stock for a few days, then the value has to be saved in a field within the product and use that field value here.

2. Next, scroll up and publish the feed.

Once the feed is published, it’s time to use Category Mapping.

Step 6 – Use Category Mapping Using The Accepted Heureka Category List

To use category mapping, first, you will need the category list supported by Heureka.

Then follow the instructions below.

1. On your Dashboard menus, under Product Feed, click on Category Mapping. You will be taken to the category mapping page.

Here, all the categories in your store will be listed.

2. Give a name in the Mapper Name field.

3. Next, for every category listed here, find a relevant/appropriate category from Heureka’s category list. Then copy the category’s full name and paste it in the field beside the respective category.

4. Scroll down and click on the Save button, and your mapper will be saved.

Step 7 – Update & Generate Your Accurate XML Feed

1. Go to Dashboard > Product Feed > All Product Feeds, and edit the feed you were creating.

2. Once it loads, on the right side, click on the Purge Cache button.

3. Next, scroll down to the Feed Configuration section and click on the value field for the Category Text attribute.

4. At the very bottom of the value list, you will find the category map you created. Select it.

5. Now, scroll up and click on Update.

That’s it. You have created your required product feed. The next thing to do is upload your products to Heureka.

Schlussfolgerung

If you run a WooCommerce store in the Czech Republic or Slovakia, Heureka is a great place to reach more customers. It’s one of the top platforms people use to shop locally.

Listing your products on Heureka helps you get noticed faster and increase your sales. The audience is already there; you just need to show up.

Creating a product feed might sound tricky, but it’s actually quick and easy with the right tool. You can get your feed ready in just a few minutes.

And with Product Feed Manager for WooCommerce, you can do even more: post your products on 180+ marketplaces, including Heureka, and grow your reach with less effort.

** FAQs **

​What’s the simplest way to create a Heureka feed from my WooCommerce store?

• The easiest way is to use a reliable WooCommerce product feed manager that generates a Heureka-compatible feed URL. It helps you format and send all your products correctly with minimal setup.

How do I make sure my variable products are shown correctly on Heureka?

• To display variable products and product variations properly, your feed must include all required fields like price, availability, and the variable_params field. This keeps your listings accurate and complete.

How can I connect my WooCommerce store to Heureka shops?

• You can connect by generating a proper feed URL that follows Heureka product feed specifications. Once submitted to your Heureka merchant account, your products start showing on Heureka shops.

What’s the best way to match my product categories with Heureka?

• Use a feed plugin that allows pairing categories from your store with Heureka’s category list. This improves your product visibility on their central shopping platform and ensures better targeting.

What details must be included to meet Heureka’s feed requirements?

• Your feed should contain key fields like title, price, stock, brand, and shipping details, formatted as per Heureka product feed specifications. This helps in sending product data smoothly without errors.