Have you ever wished that your cart abandonment rate dropped very low or that no customer ever abandoned their cart on your site?
If yes then the answer is to simplify your checkout page to save customers’ time and reduce frustration.
In a nutshell, you have to provide a Simple, Clear, Attractive Checkout.
For that, you’ll need to gather some actionable ideas to customize WooCommerce checkout fields as the default checkout pages in WooCommerce are very cluttered.
Well, here’s the best thing.
This list is filled up with 7 PROVEN (and little-known) ways to customize WooCommerce checkout fields that are easy to apply and 95% possibility of reducing your abandoned cart rate.
Also, I’ve provided some ideas of how you can apply these strategies easily at the end.
Let’s get started.
7 Actionable Tips To Customize WooCommerce Checkout Fields
I’ve picked 7 checkout field customization ideas that you can apply and reduce your cart abandonment rate:
1. Remove Unnecessary Checkout Fields
Many of your customers might leave your site due to unnecessary fields on the checkout page.
The best idea that you can do is to delete the unnecessary fields from your checkout page.
Suppose you visited a store online for a gift, you choose it then you proceed to the checkout page.
Now in the checkout field, you become irritated while filling up the unnecessary fields and end up abandoning your cart.
The same happens with your customers too. To avoid this you need to remove the fields that are not necessary for your customers to checkout items.
Now, this is WooCommerce’s default checkout form.
As you can see, all kinds of options are given in this form for many types of businesses. You need to adjust it according only to your requirements.
Not all the options given in this form are needed for your business. Keep only the one that you need and cut out the rest.
Here’s a guide on how you can cut out unnecessary fields that you don’t need.
2. Edit WooCommerce Checkout Fields Labels- Add Label, Insert Placeholder Text
WooCommerce customers are very used to seeing the same checkout field again and again.
To make a difference and make the fields actionable, you can modify WooCommerce checkout fields.
Add or Change Label
You can change the label name or add a more relatable label that goes with your business brand value.
Suppose you want to give your customer options for :
- Contactless Delivery
- Extra bags
- More specific details and directions to the delivery man
Then you have to add a label.
As the default WooCommerce setup doesn’t offer these options, you need to use a plugin to apply this idea.
Add or Change Placeholder Text
Apart from adding a label, you can also change the placeholder text.
See below, if you want to write a note on the placeholder in any options you can do it and this will add more clear direction to your customer.
In case you want to know how to change the placeholder text step by step,
- Go through this guide: How to Customize the Placeholder Text
3. Use A Multi-Step Custom Checkout Form In One Field
No matter how attractive the level you use or placeholder text you write, if your checkout page seems unorganized your buyers will leave.
Suppose, you are shopping from an online store and filling up an unorganized checkout page. You might avoid completing your checkout process. So do your customers.
That’s why you should simply go for a multi-step approach. This means dividing the form into different sections such as:
- The first section is for personal information.
- The second section is for billing details.
- And the third for order summary etc.
A multi-step checkout will allow your consumer to finish their transaction without feeling overwhelmed by breaking up the checkout page into multiple steps.
In a multi-step approach, every field is separated so there is less confusion for your buyers.
Here is an example below :
In this approach, your checkout field page will look more neat and clean. And your users won’t get distracted while completing the entire process.
4. Add Product Images to the Checkout Page
Whether you go for a single-step or multistep approach, you can add some creativity to your checkout page.
The default settings of the order details of the checkout page are like this :
As you can see, there is no product image besides the product details.
Now see below :
Didn’t it become more eye-catching?
You can also add product images like this to your checkout page and make your checkout page different that other WooCommerce store’s checkout pages.
5. Add An Option For Increased Quantity Field To Double Your Sale
Adding product images is a great customization idea, but what if your customers want to increase their number of purchased products at the checkout page?
With the default WooCommerce settings, you can’t offer your customer to increase the number of products at the checkout page.
Think it for yourself, aren’t there oftentimes you realize the deal is really good and you should buy 2 instead of one?
But you don’t want to repeat the whole process of selecting and checkout, and end up buying just one!
That’s something that can happen to your customer too!
So, you can edit WooCommerce checkout fields by adding the option to increase the number of products right there.
6. Add Automatic Registration At the Checkout Page
Your potential customers love a quick checkout process because no one has time to kill on a checkout page.
You don’t want to create a checkout page that is very time-consuming for your potential buyers.
That’s why you need to add automatic registration at your checkout page. In another way, enabling the guest checkout process.
Though it does give your potential customer a smooth checkout experience, this idea comes up with a drawback.
Drawback : if you add automatic registration process instead of manual, you won’t be able to see important info about customers, like what they’ve bought before and what they like. This makes it hard to send them specific offers or figure out what they want to buy.
7. Add Branding Color & Logo
One more unique idea you can apply while doing your checkout field customization is, that you add your branding color and logo on the field label or placeholder text. This will add branding at the checkout process.
This way the checkout process will match your branding, and it will greatly help you to create brand awareness.
Look below at how RexTheme placed its logo and brand color on the checkout page:
As you can see, they focused on their branding in every single element of the checkout page. They kept their logo, highlighted the button and linkable texts with their brand color.
And as I mentioned in one of the previous tips, they cut out all the unnecessary steps in their checkout to make it distraction-free.
Best Plugin That You Can Use To Customize WooCommerce Checkout Fields
These 7 ideas that I described in this article are great for customizing your checkout field and providing your customers with a smooth and hassle-free checkout experience.
By adding these ideas, you can reduce your abandoned cart rate and increase your sales. You can apply these strategies in two ways, by custom coding or using a plugin.
If you are a not tech person, custom coding would be really hard for you.
You can simply go for a plugin such as Checkoutify :
This mini but powerpack plugin comes up with a drag-and-drop editor for the Checkout, where you can easily create a customized checkout page!
Also, it offers a Multi-Step Checkout option, with it you can easily apply the idea of a multi-step approach that I mentioned above.
Here are more features of this plugin :
- Well-Organized Checkout Fields
- Rearrange Steps, Move Sections
- Custom Checkout Fields (Adding or Removing field)
- Guest Checkout Friendly
- Adding Branding & Logo
With this no-code plugin, you can easily apply these ideas without any headache and reduce your abandoned cart rate!
Final Thoughts
To match with the fast-paced business world, you need to step up and add unique WooCommerce checkout field customization ideas to give your customers a better checkout experience.
Traditional styles are gold, but customers nowadays have tons of options as business, and e-commerce startups are growing at a high growth rate.
It’s become really hard to catch their attention if it takes their much time, is cluttered, or not attractive.
So, go ahead and apply these ideas to provide a different checkout experience which will reduce your abandoned cart rate.
If you stay away from custom coding, go for the Checkoutify plugin.
If you have any queries, comment below!
