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Effect Of COVID19 On eCommerce In The USA – Statistics & Infographic

Effect Of COVID19 On eCommerce In The USA – Statistics & Infographic

COVID19 had a big impact on the world economy in both good and bad ways. The eCommerce industry saw a drastic rise in online sales and many online stores actually made more than expected during the pandemic.

In the USA, the eCommerce industry broke all records during and after the lockdown since end of March 2020, while keeping lasting influence in online purchasing.

Here is a detailed infographic to explain how various industries prospered due to an increase in regular buyers from online stores.

COVID19 On eCommerce In The USA – Statistics & Infographic

COVID19 On eCommerce In The USA - Infographic

Key takeaways:

  • The US eCommerce industry saw an average sales growth of over 64% when comparing 2020 to 2019 during the COVID19 lockdown period (April-July).
  • Industries with essential supplies such a food supplies, grocery, office supplies, etc., saw a growth of over 40% in terms of website traffic from March to July 2020 compared to 2019.
  • Industries selling luxury items or gift items saw little to no growth in website traffic from March to July 2020, compared to 2019. Rather, some experienced a fall in website traffic. For example, the jewelry industry suffers a 7.5% fall in traffic compared to last year.
  • There was over 20.8% eCommerce penetration between April to June 2020, which is an increase of over 6% compared to the same period last year, and over 4.5% compared to the 1st quarter of 2020 (January to March 2020).
  • Consumer spending on online sales during the 2020 lockdown went up by an immense amount compared to 2019.
    • The 1st quarter of 2020, January to March, saw an increase of around 14.63% in online consumer spending compared to 2019.
    • The second quarter of 2020, April to June (which was the core lockdown period), saw a whopping increase of over 44.4% in online consumer spending compared to 2019.
  • Online shops saw an average increase of over 80% page views during the lock-down between April to June 2020, when compared to 2019.
  • An overall increase in average order count, over 78% per month, was achieved during the lockdown (April to June 2020), compared to 2019.

It can be said that the eCommerce industry saw a big boost due to the COVID19 outbreak.

The lockdown encouraged people to order more online as it was unsafe to visit stores physically.

As per consumers, most of them will continue ordering online even after the pandemic is over, which is a positive side for all online stores in the USA.

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Written by

C S Sultan

C S Sultan

A professional in digital marketing with a passion for WordPress. Loves to discuss about marketing tactics and advanced business strategies. Follow him on twitter @SultanRoyal1


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