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I’ve worked with many store owners, and when they move online, choosing the right free WooCommerce themes is often a big challenge.
Nowadays, there are 2.77 billion online shoppers worldwide.
The theme you choose can affect how many of them stay, browse buy from your store.
Even many people pick themes only by ratings or installs. While that adds credibility, it doesn’t always mean the theme fits your store or products.
In this guide, I’ll show you 12 free WooCommerce themes that I’ve found reliable, flexible, and effective for boosting conversions.
So let’s get started,
TL;DR – Best Free WooCommerce Themes
- Choosing the right WooCommerce theme helps your store look professional and sell more
- Popular free themes include Botiga, Astra, Woostify, OceanWP, Customify, Flexia, Metrostore, Blossom Shop, and Online Shop.
- Key features to look for:
- Pre-built shop pages and layouts
- Full design control and custom layouts
- Different product gallery styles and single product pages
- Fast, SEO-friendly, and excellent performance
- Ongoing support for setup and troubleshooting
- Steps to launch a store: choose the theme, add plugins for better cart functionality, and optimize your site for conversions.
What are Free WooCommerce Themes & How They Help
Free WooCommerce themes are ready-made designs for your WordPress store. They let you set up and customize your online shop without coding.
For example, the Storefront theme comes with pre-built templates for product pages and checkout. This makes it easy to start selling quickly while keeping your store professional.
These themes help by saving time, improving user experience, and making your store look credible. With the right theme, you can focus on selling instead of design.
Why You Should Use Free WooCommerce Themes
Before choosing a pro WooCommerce theme, it’s worth exploring free options first. In this section, I will explain the key reasons why you should use free themes:
- Start Free: Choose free WordPress themes to launch your store without spending money. Start with a professional-looking theme and get your shop live today.
- Easy Setup: Use the best WooCommerce WordPress themes with ready-made templates to save setup time. Focus on adding products and running promotions instead of designing pages.
- Flexible Layouts: Pick multipurpose WordPress themes to customize layouts for any product or store type. Experiment with different layouts to see what drives more sales.
- Better Usability: Select themes with strong usability to make browsing simple for visitors. Optimize navigation so more visitors complete purchases.
- Extra Features: Look for themes with extra functionality like custom widgets and product galleries. Use these features to highlight key products and promotions effectively.
- Gutenberg Ready: Choose Gutenberg-ready themes to build pages quickly using blocks. Customize pages fast without the need for coding skills.
13 Best Free WooCommerce Themes
I’ve researched and tested some free WooCommerce themes for you. Each theme here works smoothly with top page builders like Elementor, Divi, Thrive, and Beaver Builder.
They are all translation-ready and support RTL for global stores. This list is based on features and user experience, starting with my top picks.
So let’s explore how it can benefit you,
1. Botiga
Botiga is one of those free WooCommerce themes I often recommend to store owners moving online. It’s simple, flexible, and works well for fashion, lifestyle, or any type of store.
For example, suppose you run a cosmetic shop, you can showcase your new products and share beauty tips using Botiga’s product galleries and blog layouts.
What I like most is how smooth it feels for shoppers. With product search, filters, and multiple cart and checkout styles, customers can find items quickly and buy without friction.
Why You Should Use Botiga
- Search, filters, and quick views for easy browsing
- Modern shop layouts that work for any store
- Real-time edits with fonts and color palettes
- Built-in product gallery styles and blog layouts
- Multiple cart and checkout pages to fit your needs
2. Astra
Astra is one of the most popular free WordPress themes, known for being fast, flexible, and professional. It works well for blogs, business sites, and online stores.
For example, if you’re opening a new shop, Astra’s premade website templates help you launch quickly. Its speed also helps to increase your conversion rate by making checkout smooth.
It integrates with Elementor and Gutenberg page builders, so you can easily design websites with drag-and-drop. You also get full control of layouts, fonts, and colors.
Why You Should Use Astra
- Reliable and widely used by online stores
- Ready-to-use templates for quick setup
- Optimized for fast performance and smooth checkout
- Easy drag-and-drop design with page builders
- Flexible layouts and font options for branding
3. Woostify
If you are looking for a free WooCommerce theme that is also fast for your online store, I often suggest Woostify. It’s fast, free, and works perfectly with Elementor and Divi page builders.
For example, if you have a boutique online shop, you can use Woostify’s templates to set up the shop page quickly. The store-focused layouts make it simple for your customers to browse and buy your products.
It also gives you full control over product pages, cart, and checkout. With solid features and smooth performance, it’s a reliable choice for any WooCommerce store.
Why You Should Use Woostify
- Free and Pro versions with incredible support
- Pre-made templates for easy shop pages
- Solid features like Mega Menu and countdown timers
- Customize easily with Elementor and Divi
- Flexible store-focused layouts
4. Superb eCommerce
If you want to create an online shop using free WooCommerce themes or Easy Digital Downloads, Superb eCommerce is built for that. It’s fully integrated with both platforms and designed to fit perfectly.
For example, if you run an online furniture shop, you can use Superb eCommerce’s pre-built layouts and demo content to set up your shop page quickly.
The theme works with all popular page builders like Elementor, Brizy, and Beaver Builder. You can customize colors, choose from 30+ layouts, and use it as a landing page or blog—all in one theme.
Why You Should Use Superb eCommerce
- Can be used as a landing page, blog, or online store
- Fully compatible with WooCommerce and Easy Digital Downloads
- Works with popular page builders like Elementor and Brizy
- 30+ layout options and pre-built demo content
- Beautifully designed Gutenberg blocks for easy customization
5. Modern Store
Modern Store is a clean and flexible free WooCommerce theme perfect for clothing, jewelry, electronics, or any online store. It works well for any type of product you sell.
For example, you run a small online t-shirt shop. You can use the large header promo box to showcase a seasonal collection, while the universal search lets customers quickly find their favorite designs.
The theme also offers social media icons, blogging support, simple layout options, and a fully responsive design. Customers enjoy a smooth shopping experience on any device.
Why You Should Use Modern Store
- Fully responsive design with easy-to-use layouts
- Large header promo box to highlight seasonal or top products
- Universal product search for fast browsing
- Cart icon with profile link for logged-in users
- Social media integration and blogging support
6. StoreFront
StoreFront is a fast and responsive free WooCommerce theme developed by the core WooCommerce team. It’s perfect for creating a professional online shop with ease.
For example, if you run an online electronics shop, you can use StoreFront’s featured products and top-rated sections to showcase best-sellers of electronics product.
The theme has an elegant design, is SEO-optimized, and works with all WooCommerce plugins. Their organized support team ensures great support whenever needed.
Why You Should Use StoreFront
- Reliable and organized support team
- Fully responsive and fast-loading design
- Multiple widget areas to highlight products
- Featured, top-rated, and recently viewed product sections
- SEO-optimized for better search visibility
7. Shop Mania by ThemeHunk
Shop Mania is a fast, multipurpose WordPress WooCommerce theme designed for smooth and seamless online shopping. It’s one of the top choices among free WooCommerce themes.
For example, suppose you run a clothing store, you can use Shop Mania’s AJAX-powered features so your customers can browse products without page reloads.
It includes 20+ Elementor demo templates, product quick view, advanced Woo cart support, and a fully responsive design. These solid features help you create a professional online store quickly.
Why You Should UseWhy You Should Use Shop Mania
- 20+ Elementor demo templates ready to use
- Sticky header and fixed footer for smooth navigation
- AJAX-powered browsing for fast shopping
- Product quick view and advanced WooCommerce support
- Fully responsive and user-friendly design
8. OceanWP – Multi-Purpose Theme
OceanWP is a lightweight, free WooCommerce theme that loads quickly and is easy to customize. It is fully responsive and SEO-optimized, making it a reliable choice for any online store.
For example, you are the owner of a furniture store, you can showcase your featured sofas using the mega menu and built-in icons for better navigation.
The theme works beyond WooCommerce, supporting blogs, portfolios, and business sites. With ongoing support, any issues are resolved quickly and professionally.
Why You Should Use OceanWP
- Responsive, SEO-optimized, and reliable support
- Lightweight and fast-loading design
- Native cart popup and floating add-to-cart bar
- Off-canvas filter and quick view enhance
- Mega menu and built-in icons for product display
9. Online Shop
Online Shop is one of the dynamic WordPress and free WooCommerce themes that is focused on E-commerce. This is a highly responsive theme with a fast loading time.
For example, if you run a shoe store, you can use free widgets with unlimited sliders to highlight new shoes and promotions.
The theme offers advanced customization options, including menu settings, logo adjustments, and extensive featured product display.
Why You Should Use Online Shop
- Great customization options for a professional look
- Highly responsive and fast-loading design
- 9 widget areas with customizable widgets
- Advanced menu, logo, and header/footer options
- Featured product display to highlight top items
10. Customify
Customify is a fast, lightweight, free ecommerce theme that is simple and user-friendly. It includes a WYSIWYG header and footer builder for easy, attractive customization.
For example, suppose you run a gadget shop, you can use Customify to edit gadget catalogs and single product pages quickly.
The theme is fully responsive, SEO-optimized, and compatible with WooCommerce. With ongoing support, any issues you face are handled quickly and accurately by expert developers.
Why You Should Use Customify
- Fully responsive and SEO-optimized with reliable support.
- Lightweight, fast, and user-friendly design
- WYSIWYG header and footer builder for easy customization
- Edit product catalogs and single product pages effortlessly
- Pre-built templates to launch your store quickly
11. Flexia
Flexia is a simple, lightweight, free WooCommerce theme perfect for small stores with fewer products. It’s fully responsive and SEO-optimized for a smooth online shopping experience.
For example, suppose you run a jewelry store. Flexia allows you to easily customize product catalogs and single product pages for your jewelry products.
The theme offers organized customization menus and WooCommerce compatibility, making it easy to design your store.
Why You Should Use of Flexia
- Excellent customer support for quick and accurate solutions
- Lightweight, fast, and responsive design
- 10 widget areas for easy customization
- Edit product catalogs and single product pages effortlessly
- WooCommerce is compatible with organized customization menus
12. MetroStore
Metrostore is a lightweight & free WooCommerce theme that loads quickly and looks great on all devices. It is SEO-friendly and makes it easy to connect with your customers through social media.
For example, suppose you have a small electronics store, you can showcase electronics categories and top deals using the built-in widgets.
With widget areas and support for helpful plugins like YITH Wishlist and WooCommerce Compare, you can attract and retain more customers. The theme’s features make managing your store simple and effective.
Why You Should Use of Metrostore
- Compatible with YITH Wishlist and WooCommerce Compare plugins
- Fast, responsive, and SEO-optimized
- 8 widget areas with multiple built-in widgets
- Highlight products with promo videos and featured sections
- Easy social media integration
13. Blossom Shop
Blossom Shop is an easy-to-use WooCommerce theme that is SEO-friendly and perfect for showcasing your products. It is mobile-friendly and optimized for fast performance.
For example, suppose you run a fashion store, you can use a similar product feature and real-time preview to highlight new clothing arrivals.
The theme also supports schema integration, mega menus, social media links, and newsletter subscriptions. With these amazing designs, your store can offer a smooth and professional shopping experience.
Why You Should Use Blossom Shop
- Newsletter subscription support for better engagement
- Mobile-friendly and fast-loading design
- Show or hide sale ribbons and similar products
- Real-time preview for product updates
- Schema, mega menu, and social media integration
- Learn more – Best WooCommerce Plugins to Boost Your Store
- Learn more – Tips To Optimize Your WooCommerce Store For Best Results
Conclusion
Before finalizing your free WooCommerce theme, test it out on a live preview or a local server to see how it works for your store.
Check the theme’s features and layouts to make sure it fits your design and the way you want to sell products.
Explore free WooCommerce theme templates on WordPress that are easy to use, customizable, and match your shop’s style.
Look at recent reviews and try the theme yourself. Pick the one that feels easiest for you to manage, then add plugins and optimize your store for better conversions.
** FAQs **
How do I pick the right WooCommerce theme for my store?
You should look for clean code, flexible design, and compatibility with Gutenberg page builders. Using custom layouts and different product gallery styles helps you create a store that fits your brand.
How do I make my store accessible for all users?
You can use accessibility plugins along with themes labeled as accessible. This ensures smooth navigation on single product pages and cart functionality for all your visitors.
How do I increase sales on my WooCommerce store?
You should focus on fast loading times, clear product info, and amazing designs. With full design control, you can optimize layouts and call-to-action buttons to encourage more purchases.
Should I test free WooCommerce themes before choosing one?
Yes, you can use live previews or a local server to check short-term sites, excellent performance, and easy WooCommerce integration before making a final decision.
How do I make my store stand out from competitors?
You can create unique branding, use high-quality images, and update your store regularly. Choosing the top WooCommerce themes with better layouts
Thanks for suggesting such great themes.
I also have a suggestion. There is a good theme called Veriyas Pro WordPress theme. It is specially designed for marketing purposes. You will get widgets custom homepage, drop-down menu and etc. Maybe you can check it out as well.
Thanks for your suggestion.
These are wonderful ones! I appreciate these stylish and modern themes – thank you for an amazing article. 😊 I think I will try StoreFront, I like its minimalistic style.
I am glad you found it useful. Do share your experience with the theme after you use it. Cheers.
I see that you have wisely chosen these themes. Tnx a lot. As an online shop owner, Ive been using Deep theme and I recommend you add it to this list. It’s super-responsive and one of the bests I’ve used. I had Zakra also and that was great too.
Hi, thanks for suggesting the themes. We will look into them and see if we can add them.
Cheers.
That’s an amazing collection. I just found a new theme here is Woostify. Thanks for sharing.
Hi Sultan,
Thanks for this great post.
Our online store (Jometo.ir) is about to start.
For Seo reasons we need a theme with high loading speed.
Which one of these theme is best optimized?
Hi, all the themes listed here are really good. But since speed is your concern, then you could go for the lightweight WooCommerce theme, Virtue.
Astra is also a pretty fast theme but it is a multipurpose theme that is fully compatible with WooCommerce.
You could also look at Woostify, which has gained a lot of positive reviews recently.
Thanks for your response, for some reason we choose “Tortuga”
Is there any chance you check it and give us your opinion?
Hi,
Thank you for letting us know.
Sure, we’ll have a look at it the next time we’ll be updating this article.
Regards,
Thank you…
You’re welcome
Hello C S Sultan,
thank you for sharing Best Free WooCommerce themes with stunning functionality and features.
We are glad you found it useful.
Great list!
Thanks for your post! It tells me lots of useful things, and I want to read it again. I’ll keep this page saved, for sure. You’re doing a really good job; keep it up!
Thanks a lot. Glad you liked it.
Great list!
Thank you so much!
Informative blog! it was very useful for me. Thanks for sharing. Do share more ideas regularly.
Hi,
We are really happy to hear that you loved our article.
Thanks.