The Real Estate Industry is always lucrative to be part of and has constant business growth.
However, there is a rise in demand for more properties, creating great competition among realtors.
Nowadays there are tons of property listing websites where people can put their homes up for sale or rent. Moreover, realtors who have their own sites are having to work hard to convince buyers to purchase the properties through them.
It’s time when many realtors should look for something different to promote properties on their site in order to stay ahead of the competition.
The good news is that, now, there are several tools with advanced technology, available that can allow you to stand out among other competitions on your WordPress site.
|⬩ What is Virtual Tour?|
|⬩ Benefits of Using Virtual Tours in the Real Estate Business|
|⬩ How To Create and Add A Virtual Tour For Your Real Estate Property?|
One of the latest technologies that realtors can benefit from is ‘virtual tour’ of the properties listed.
What Is Virtual Tour?
If you do some research, you will see that people nowadays are looking for easier ways to engage. In order to achieve that, the world currently is focusing on using Virtual Reality (VR) as the latest technological advancement.
Virtual Tour is a VR technology using which a person can experience a location remotely. This means that through a virtual tour, you will be able to visit a place virtually and experience the surrounding even without being there.
Benefits Of Using Virtual Tours In The Real Estate Business
Virtual Tour in real estate is the latest trend that you can use to increase your business conversion rate. It is even easier for WordPress users since you will be able to get a brilliant plugin to help you out with it. Let us look at the benefits you can get if you use virtual tours in real estate websites:
1. Best Way to Display Any Property
For any residential or commercial property you promote on your site, you present it in a more attractive and explorable manner through a virtual tour.
A proper virtual tour will highlight all the rooms and spaces in the house. A visitor will be able to navigate on their own and move from one room to another, go to all the floors and check out every detail of the house.
Plus, you will be able to include information points where a person can click to get details. This means that you can inform the viewer of anything exclusive regarding any features or areas of the house.
For example, if the house has a chandelier, you can give information about the history and significance of that chandelier.
This can be a great way to highlight the property and make it stand out among its listing on other sites.
2. Make Your Efforts Worthwhile
All these days, your website was like any other real estate websites, and you did the same hard work that every other realtor are doing.
You probably get regular calls from people to know more about certain properties and set appointments to visit them. Now, though this is a good thing, you are ignoring one valuable point.
People calling you are probably interested. But you also have to keep in mind that the people that are calling you don’t have a visual of the structure of the property.
They are only mildly interested based on the images you provided.
There is a possibility that people visiting will not find the property suitable or attractive.
Thus, there are tons of cases where you invest your time and effort to guide people on visits, but they reject it since the house didn’t seem like what they wanted.
If you have virtual tours on your site, the person calling you already knows how the place looks and how it is organized.
Them wanting to visit means that they probably like how the property looks.
Chances are that after they visit, if the house matches with what they saw in the tour, then they will probably take a decision or go for negotiations immediately.
As a result, you won’t have to waste away hours in giving mildly interested people tours to properties and trying to convince them to buy.
You will mostly be answering calls from potential buyers with greater intent to buy.
3. Virtual Tours Are Cost Effective And Easy To Create
Most people believe that Virtual Tours cost a lot of money and take a lot of time and effort to create. That is why many realtors, who know about virtual tours, are not implementing them.
However, if you use WordPress, then it is entirely a different case.
WordPress has an exclusive plugin called WPVR which will help you create a virtual tour without any hassle. (I will give you more details about this plugin at the end of this post.)
You do not need to hire an expensive production house or camera crews.
If you use the plugin WPVR, you can simply take single 360 panorama images from the center of every room of the house, and you can upload these images in the plugin. The plugin will help you to link them and turn them into a proper virtual tour.
Thus, creating a virtual tour doesn’t require tons of money or experts to create.
4. People Will Find You More Reliable
Through virtual tours, buyers will not need to visit several properties before finding a suitable one.
They can simply explore through the houses using virtual tours. Buyers will only decide to visit places that they feel is properly built and organized according to their requirements.
On real estate websites, realtors usually provide several pictures of the house. But it is not enough to create a visual image on how the house actually looks.
If you include virtual tours, buyers will develop a genuine interest in properties. They will feel like they are actually taking a tour of the property and will be able to realize if this is what they are looking for.
Thus people will find your listings more reliable over others.
5. Attract More Customers To Use Your Website
Virtual tour in real estate is still very new and many realtors yet aren’t aware of this feature. That’s where you get the advantage.
If you include virtual tours for all of the properties on your site, you can easily grab the attention of buyers. Thus, people will find it more feasible to choose a property that suits them.
This feature to experience the property remotely will definitely attract more people to use your website when looking for properties, over other realtors.
As you can see, adding virtual tours will get you more business and is super easy to get for WordPress users. Now, let me tell you more about the plugin that will save you so much time and money.
How To Add A Virtual Tour For A Real Estate Property?
WordPress is the best CMS out there because it has plugins to help you implement almost anything on your website. You can customize your website in any way you like without much hassle.
Having said that, you can also find a stunning plugin in WordPress that will make it easy for you to create virtual tours in real estate websites.
WP VR – the best WordPress virtual tour creator
WP VR is an exclusive WordPress plugin that lets you create amazing virtual tours. You simply need to provide the plugin with a 360-degree panoramic image, and this plugin will turn that image into a real-life experience.
You can provide images of all the rooms of the house, and then link them to go back and forth from one another. A person experiencing a virtual tour will be able to look around, zoom in and out where required and navigate on his/her own.
The plugin allows you to add information to be viewed when clicked and embed pictures or videos to be viewed on clicking on certain spots.
The plugin is easy to use and has detailed tutorials. You do not need to learn any sort of coding and you do not have to be an expert to use the plugin.
Here’s an example of a virtual tour created using WPVR:
You can easily embed the virtual tours on your web page. The plugin generates a tour id and shortcodes for every virtual tour you create. For ordinary page editors, you can directly apply the shortcodes and the virtual tour will be embedded on your site.
However, the plugin is also Gutenberg compatible. It creates a block type called 'WP VR'. You simply need to take the tour id and provide it in the block data, and that's it. The virtual tour will be embedded on your site.
If you use the Elementor page builder, then you will be delighted to know that WPVR also provides a WPVR widget in Elementor. You can simply drag and drop the widget and provide the tour ID, and that's it. Your virtual tour will be embedded.
The plugin interface is self-explanatory and straightforward. However, you can always get help from the tutorials if you get stuck. If the tutorials are not enough with guidance, you can contact the support team, who are very reliable.
It is only wise to use the best possible tools and make your website stand out, and more attractive. Along with optimizing your site for speed and SEO, using the right real estate theme and using all the right real estate listing plugins and widgets, virtual tours in real estate sites can be an extra boost.
Hence, it's the right time to reap the benefits of Virtual Reality real estate tours and use their potential to expand your clientele.
Highlight your presence in the market, while getting a boost on your conversion from your website.