7 Snapchat Marketing Strategies to Grow Your E-Commerce Business [2025]

Snapchat isn’t just for fun and filters anymore, it’s become an effective tool for eCommerce brands. It offers a creative way to connect with your audience through real-time, visual storytelling.

You know it has 850 million monthly users, and 70% are more likely to purchase after engaging with a branded lens.

That kind of impact comes from features built for interaction, like AR lenses, filters, and short videos. These tools turn casual scrollers into curious shoppers and loyal customers.

Still, I’ve seen many eCommerce brands struggle with figuring out what content to post to targeting the right audience effectively.

In this guide, I’ll share 7 proven Snapchat marketing strategies tailored for eCommerce. Each one is designed to help you attract attention, spark engagement, and boost sales.

So let’s get started,

What is Snapchat Marketing?

Snapchat marketing is how you use Snapchat to connect with your audience by sharing quick, fun, and visual content that promotes your brand or products.

You can reach mostly younger people by creating stories, ads, or partnering with influencers to keep your brand fresh and engaging.

For example, if you run a clothing store, you could share behind-the-scenes looks or new arrivals on Snapchat stories with swipe-up links. It helps you get more sales and attention fast.

Why Snapchat Marketing is Important?

Now that you understand what Snapchat marketing is, you should know why it’s so important for reaching your potential customers and growing your brand. Some reason is given below:

• Target Audience: Snapchat is packed with younger users and Snapchatters. It helps to make it perfect to reach a highly engaged, younger demographic that loves authentic, creative content.
• High Reach: With Snapchat’s ad platform and ad targeting tools, you can expand your brand visibility quickly to a global audience or focus locally on your ideal customer base.
• Engaging Content: Using video content, story ads, and user-generated content (UGC), you can create fun, interactive experiences that keep your audience hooked and wanting more.
• Creative Tools: Snapchat offers branded lenses, AR filters, and sponsored lenses that let you showcase your creativity and give your potential customers unique content ideas.
• Marketing Pro Tip: Snapchat’s ad manager gives you access to valuable audience insights and behavior data. It helps you understand what’s working so you can create smarter, better-performing Snapchat marketing campaigns.
• Influencer Power: Partnering with brand ambassadors and content creators helps you tap into trusted networks and friends of your audience for authentic exchanges and word-of-mouth buzz.
• Cost Efficiency: Snapchat ads are a cost-effective way to advertise compared to other ad networks like Instagram marketing. It allows you to get more value when driving traffic to your product page.
• Real-Time Stories: Snapchat’s users’ stories and discover page keep your content fresh and timely. It helps you stay top of mind with your customer base through daily, engaging posts.
• Interactive Experiences: polls, quizzes, and Snapchat’s built-in features make your audience feel involved. This kind of engagement builds stronger connections and often turns casual viewers into loyal, returning customers.
• Mobile Apps Focus: Since Snapchat is built for mobile apps, you’re meeting your audience where they spend most of their time. It gives your marketing campaigns a natural, easy place to thrive.

What are Some Snapchat Marketing Strategies to Grow an eCommerce Business?

Now that you know why Snapchat marketing matters, let me share some effective Snapchat marketing strategies you can use to grow your eCommerce business and connect with your customers better.

1. Know Your Audience

To succeed on Snapchat, you need to understand who your audience is and what they like. Most Snapchat users are younger, especially Gen Z and millennials.

They love quick, fun, and authentic content that feels real and not too salesy. Your marketing should match this vibe to connect better.

For example, on Snapchat Marketplace, promote trendy or eco-friendly products that match your audience’s style. This helps you grab attention and boost sales.

2. Build a Snapchat Marketing Plan

Once you understand your audience, the next step is to craft an effective Snapchat marketing strategy by defining clear goals, maintaining a consistent content calendar, and planning how you’ll track key performance indicators (KPIs) to measure success. Let’s dive into the planning:

i. Define Clear Goals

Start by setting clear goals for your Snapchat marketing efforts so you know exactly what you want to achieve. This keeps your campaigns focused and helps you measure success effectively.

Knowing your goals, whether it is increasing brand awareness, driving sales, or growing your Snapchat audience, guides your strategy and content decisions.

For example, if your goal is to boost sales, you can focus on Snap Ads with swipe-up links that lead directly to your product pages.

ii. Maintain Content Calendar

A content calendar organizes your Snapchat posts to keep your Snapchat marketing strategies consistent and timely. It helps you plan content around key dates and promotions.

By planning ahead, you avoid last-minute stress and ensure your audience always gets fresh content. This keeps your brand top of mind for Snapchatters.

For example, scheduling daily product demos or exclusive behind-the-scenes clips during a sale can boost engagement and drive sales effectively.

iii. Track KPIs

Tracking engagement rates, swipe-ups, and return on ad spend (ROAS) is a core part of Snapchat marketing planning. These metrics help you understand what’s working and where to improve.

High engagement rates mean your content is connecting well with Snapchatters. Swipe-ups show user interest and how effectively you’re driving traffic to your product pages.

For example, if swipe-ups are strong but conversions are low, refine your product page or offer time-limited deals to boost results and optimize your Snapchat marketing campaigns.

3. Create Engaging Content

After planning your Snapchat marketing strategies, the next step is creating engaging content that grabs their attention and keeps them returning for more. To create this type of content, you should follow:

i. Create Short Videos

You want to capture your audience’s attention fast with short, engaging videos that show your product in action. These quick clips are perfect for Snapchat’s fast-paced, visual style.

Your followers on Snapchat enjoy watching real, authentic moments like unboxings or how-to demos. Creating this kind of content helps you connect and build trust with them.

For example, you could film a 15-second video showing how easy your product is to use or the excitement of opening it for the first time. This makes your brand feel more relatable and fun.

ii. Use AR Lenses

You can make your Snapchat marketing stand out by using AR lenses that let people try your products virtually. These interactive tools make shopping fun and memorable for your audience.

Snapchat users love playing with augmented reality filters, which help boost engagement and brand awareness. Using AR lenses shows you’re creative and connected to your audience’s interests.

For example, if you sell sunglasses, you can create an AR lens that lets users try them on virtually. It helps to make it easier for them to visualize owning your product.

iii. Add Filters & Emojis

You should use filters and emojis to make your Snapchat marketing strategy more fun and relatable to your audience. These tools keep your content visually appealing and native to the platform.

Adding filters and emojis brings personality and emotion to your snaps, making your marketing feel like a genuine conversation. This helps you connect better with Snapchatters.

For example, you can add playful emojis and vibrant filters to your product snaps to match your brand’s vibe and catch attention quickly.

iv. Host Polls & Quizzes

You can boost engagement by hosting polls and quizzes that get your Snapchat audience involved. These interactive tools help you learn more about your customers while keeping your content fun.

Including polls and quizzes in your marketing campaigns encourages users to participate and share their opinions, making your brand feel more personal.

For example, ask your followers to vote on their favorite product or take a quick quiz to find the best item for their needs. This helps you gather insights and connect better.

4. Utilize Key Snapchat Features

While creating your content, you can utilize some key Snapchat features such as:

i. Create Snap Ads

You can use Snap ads to drive traffic directly to your product pages with a simple swipe-up. This makes it easy for your audience to take action right away.

These short, full-screen videos appear between users stories and catch your audience’s attention quickly. They’re perfect for showing off your product’s best features in seconds.

For example, you might create a 10-second video demo of your product and add a swipe-up link so your viewers can buy it instantly. This helps you turn casual browsers into customers fast.

ii. Sponsored Lenses

One of the most creative Snapchat marketing strategies is using sponsored lenses to engage your audience. These interactive AR lenses let users have fun with your brand in a memorable way.

Sponsored Lenses boost engagement by encouraging users to try on virtual products or effects, making your brand stand out among Snapchatters. This kind of immersive experience increases brand recall and shares.

For example, if you’re a beauty brand, you could create a Sponsored Lens that lets your followers try different makeup looks virtually, making it easy and fun for you to connect with younger users.

iii. Use Geofilters

You can use Geofilters to create location-based Snapchat overlays that promote your brand or events on the Snapchat marketplace. These filters appear only in specific areas. It helps you target Snapchatters nearby.

Geofilters are great for driving local awareness and encouraging users to share snaps from your store, event, or special promotion. This boosts your brand visibility within your community.

For example, if you’re hosting a sale at your physical store, you can design a Geofilter on the Snapchat marketplace that customers use when they visit, turning them into brand ambassadors by sharing their experience with friends..

iv. Feature in Discover Section

Featuring your content in Snapchat’s Discover section is a strong Snapchat marketing strategy to reach a wider audience. This spot highlights engaging, branded stories to millions of Snapchatters daily.

Being featured here boosts your brand visibility and helps you connect with new potential customers beyond your followers. It’s a great way to showcase your products with high-quality, creative content.

For example, if you create interesting behind-the-scenes videos or tutorials, you can pitch them to Snapchat’s Discover team to get featured and grow your audience fast.

5. Run Snapchat Dynamic Ads with Synced Product Catalogs

Snapchat Dynamic Ads automatically show the right products to the right users based on their behavior. This makes your Snapchat marketing strategies more personalized and effective.

A regularly updated and optimized product feed ensures your ads are accurate and relevant. It helps avoid outdated info and keeps your product catalog fresh for Snapchatters.

For example, if a user viewed sneakers on your site, Snapchat will show them those exact shoes or similar options, automatically increasing your chances of conversion.

Note: You can connect your WooCommerce store directly with the Snapchat Catalogs through Product Feed Manager. This plugin syncs your products in real time for smooth ad delivery.

6. Retarget Engaged Users

Retargeting engaged users is a smart way to boost results from your Snapchat marketing campaigns. These are people who’ve already shown interest in what you offer.

By using tools like Snap Pixel and Custom Audiences, you can re-engage users who watched your videos, swiped up, or visited your site. This helps you stay relevant and top-of-mind.

For example, if someone checked out a product on your site but didn’t buy, you can show them a follow-up ad with different types of discounts. It’s your chance to turn curiosity into a conversion.

With the right retargeting strategy, your Snapchat marketing campaigns can become more personal, effective, and ROI-driven. You’re not starting from scratch, you’re building on interest.

7. Measure, Optimize, and Scale

To make your Snapchat marketing campaigns more effective, start by measuring performance through Snapchat Ads Manager. Track metrics like swipe-ups, conversions, and cost per action to guide your decisions.

Use A/B testing to compare creatives, targeting options, and product sets. You can also explore Snapchat Marketplace to collaborate with verified creators and expand your reach.

For example, if one version of your story ad or influencer collaboration drives more engagement, focus your budget there. Data-backed choices help boost results.

Once you know what works, scale your efforts by increasing spend or partnering with more creators through the Snapchat marketplace strategy. Measure, optimize, and grow with confidence.

How to Get Started with Snapchat Marketing

After understanding all the Snapchat marketing strategies, you can feel a bit overwhelmed about where to begin.

First, get your Snapchat Business Account set up so you can start running ads and exploring all the features Snapchat offers to brands. Take some time to really understand your audience, what they enjoy, when they’re active, and how they engage with content on the platform.

Now here’s where things get easier. Product Feed Manager helps you automatically sync your product catalog with Snapchat, so your ads always showcase your latest products without any manual updates. It’s a serious time-saver that helps you stay consistent.

Even better, Product Feed Manager doesn’t just work with Snapchat. If you’re selling across multiple platforms, it supports syncing with over 180 online marketplaces, giving your business a seamless way to scale across channels without the usual headaches.

Conclusion

Snapchat is a strong tool to help you grow your eCommerce business and reach new customers. Its visual, engaging format lets you connect uniquely and memorably.

Using the right Snapchat marketing strategies, you can create fun ads that drive traffic and increase sales, even if you’re not a marketing expert. It’s easier than you think.

Automating and optimizing your campaigns saves you time and improves results. Product Feed Manager for Snapchat simplifies syncing your product data effortlessly.

It doesn’t stop at Snapchat—Product Feed Manager supports syncing to 180+ other online marketplaces. This helps you expand your reach and scale your business faster.

** FAQ **

How to use Snapchat for marketing

• To use Snapchat for marketing, start with a clear Snapchat marketing strategy focused on your target audience. Create engaging Stories and use targeted ads to build brand awareness. This helps you attract and retain customers effectively.

How Can I Utilize Snapchat Features for Marketing?

• You can use Snapchat’s interactive features like Lenses, Filters, and Geofilters to run strong Snapchat marketing campaigns. These tools make your content fun and memorable. They encourage users to engage with your brand in creative ways.

What is Snapchat’s business strategy?

• Snapchat’s business strategy includes growing through its Snapchat marketplace and unique advertising formats. This lets you promote products directly within the app. It’s a smart way to connect with younger, active shoppers.

How can I promote my business on Snapchat?

• To promote your business, combine organic posts with paid Snapchat marketing ads. Target your ads carefully to reach the right customers and boost engagement. Collaborating with influencers can also increase your brand’s visibility.

How does Snapchat market itself

• Snapchat markets itself by focusing on authentic, real-time connections and immersive content. Their Snapchat marketing strategies keep users engaged and coming back for more. You can apply these ideas to make your own content more relatable.