How To Promote WooCommerce Products On Bonanza Marketplace (2021)

How To Promote WooCommerce Products On Bonanza Marketplace (2021)

Online sales for clothing and apparel products have seen a great rise in the past couple of years. If you own a WooCommerce clothing store, then you can easily take advantage of this by promoting your products on one of the best online marketplaces in the USA called Bonanza.

Bonanza is one of the largest marketplaces for selling clothing and apparel products along with many other products.

Right now, this prominent marketplace gets over 120,000 visitors every day, hence, there is no question about how much you could benefit from its huge audience.

Now, to promote your products on the Bonanza marketplace, you need to make sure you submit your products in the right format. Bonanza has its own set of required product data that you need to include in the product feed, which you need to prepare in a CSV format.

In this guide, you will get a good understanding of

  • why you should sell on Bonanza,
  • what product data you need for your products to be accepted on Bonanza, and
  • how you can generate an accurate product feed real quick so that you can start selling on Bonanza immediately.

So let’s begin.

1. Why Sell On Bonanza?

Sell on Bonanza Marketplace

Bonanza has already built up a reputation to help WooCommerce stores increase their revenue. This is possible mainly due to a high buyer to seller ratio, seemingly 1,300 : 1. This means there are a lot more active users than the number of sellers in the marketplace.

Bonanza makes sure all its sellers are selling genuine products. They run several checks for example,

  • products with images that are not real, edited, enhanced, or vague are rejected immediately.
  • if a Seller has a bad reputation, then there is no chance of registration.
  • if your online store is spammy with too many Ads, your products won’t be accepted unless you fix it.

There could be many more reasons. The fact is, Bonanza has gained its users’ trust by maintaining the quality of the products and the sellers.

The other reason to sell on Bonanza is the minimal fees it charges.

  • 3.5% on the products worth less than $500.
  • 1.5% on the products worth $500 or more than $500.
  • The minimum charge is 50 cents per product.

So for example, if you sell a t-shirt at $20 and the shipping cost is $3, you will be charged 3.5% of $23, which is, to be honest, much less than most other online marketplaces.

And the best part is, there is no upfront or monthly fees to register on Bonanza!

Now that you know why it’s beneficial to sell on Bonanza, let us look at how you can prepare a product feed in the right format to list your products on this marketplace.

2. The Right Product Data To Upload WooCommerce Products On Bonanza

Since Bonanza wants to maintain quality, you are required to submit the following product data for each of your products.

**The ones marked in Green color are required attributes and the ones marked Grey are optional attributes.

Product ID (id)

You can use the WooCommerce Product ID or the SKU for this attribute.

Product Name (title)

Use the product Title in your WooCommerce store and if possible, include extra traits such as color, size, gender, Brand name, etc to the title.

For variable products, it’s recommended to include the variation term to the tile for each variant.

Product Price (price)

Use the current price of the product on your site, i.e., if you have a sale running, then submit the sale price, else submit the regular price.

Do not include the currency for the price.

Category (category)

You need to submit the exact category path or category Id your product falls under as per Bonanza’s category list.

You can easily do that by using a category mapping feature when generating product feed. I will show you how later on in this article.

Product Description (description)

Use a benefit-rich description. You may choose to use the WooCommerce product description or the short description, whichever suits you better.

You may also add style to your description with certain accepted HTML and CSS elements.

Product Quantity (quantity)

This is the quantity of the products you have available in your store.

Main Image (image1)

Submit at least 1 image for every product in the feed.

You may use the product’s main or featured image link in your WooCommerce store.

Additional Images (image2, image3, image4) – optional

You may submit 3 additional images for every product.

Shipping Type (shipping type) – optional

Indicate the shipping cost type for your products using this attribute.

Accepted values are:

  • flat-rate
  • calculated
  • free
Shipping Price (shipping_price) – optional

If you include a shipping type as “flat-rate”, then indicate the shipping price here.

Shipping Service (shipping_service) – optional

Indicate the shipping service you use to deliver your products.

shipping_lbs – optional

If your shipping type is “calculated,” then you may specify the weight of your package in pounds using this attribute.

Do not include the unit of measurement in the value.

shipping_oz – optional

If the shipping type is “calculated,” specify the weight of your package in ounces using whole numbers only.

shipping_carrier – optional

If the shipping type is “calculated,” specify the carrier such as “ups”, “usps”, or “fedex”.

shipping_package – optional

If the shipping type is “calculated,” use this field to specify the packaging type such as “envelope”, “normal”, “large”, or “very large”. 

worldwide_shipping_type – optional

If you ship outside the USA, then indicate the shipping cost type for your products using this attribute.

Accepted values:

  • flat-rate
  • calculated
  • free
worldwide_shipping_price – optional

If you include a worldwide shipping type as “flat-rate”, then indicate the international shipping price here.

worldwide_shipping_carrier – optional

For sellers located in the US that wish to offer “calculated” shipping to worldwide addresses, use this attribute to specify the shipping carrier.

Accepted values are:

  • usps
  • ups
  • fedex

Now that you know about the required product attributes and optional attributes you can submit to upload your products on Bonanza, let us learn how you can generate a CSV feed for Bonanza easily.

3. How To Generate WooCommerce Product Feed For Bonanza Marketplace

In WooCommerce, you will find a reliable plugin called Product Feed Manager For WooCommerce with which you can generate a CSV feed for all of your products in just a few clicks.

Watch the video below to generate a Bonanza CSV feed in just a few minutes.

As you just saw, it’s really easy to create a product feed. The next thing to do is set up your Bonanza Booth and upload your clothing products to the Bonanza marketplace to start getting more sales.

Conclusion

As you saw above, this is how easily you can generate Bonanza product feed using Product Feed Manager for WooCommerce.

If you want, you can check out the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– https://rextheme.com/best-woocommerce-product-feed/

Initially, test out the free version of the plugin, and once you are sure the plugin does what is required, you can go ahead think about upgrading to Pro.

It’s high time you take advantage of the Bonanza marketplace and start getting more sales.

Related posts

About Author

Rafi

Rafi works as a ''Full-Stack Content Marketer and Product Manager'' at RexTheme. He focuses on redefining the boundaries of what content marketing can be. Follow him on Twitter @rafialam04

Leave a Comment

Your email address will not be published. Required fields are marked *