Holidays are that time of the year when people are excited about all the new and amazing stuff they can get. People are more enthusiastic about buying winter wears, Christmas ornaments, gifts, decorations and many more.
At this time of the year, sales skyrocket for all online shop owners as people look for exciting offers and Christmas featured goods to spend an amazing holiday.
It is a golden time for the WooCommerce store owners to convert regular prospects into potential buyers. Hence, you should grab this opportunity and prepare your WooCommerce store for holidays at its best.
To begin the preparation, let’s dive into the facts that can boost the sales of your shop during this time.
Optimizing Your WooCommerce Store For Holidays:
Holidays are the time when people are in a festive mood. Likewise, they expect online stores to have a joyous appearance as well.
Stores that wear holiday suits are an indicator that they are well prepared for the coming vacations and booming with attractive products and offers!!
This is why you need to give your store a makeover to make the best use of this opportunity. Step out of the floor to grab the attention of your possible customers and make them excited about your appearance.
Or you can redesign your pages and layout with the help of developers if needed.
You can always get help from WordPress plugins that can help you with special decorative features for your store, such as WP Christmas Class, Tribulent Snow Storm etc.
Here are some tips that can help you make your store more attractive:
Get Exciting Banners:
Banner is a great media to highlight your most trending offers and discounts. You can dazzle your viewers easily with the best discounts and promotions for the holidays using a holiday banner.
Create an amazing banner that hooks the minds of interested customers. Include the best offers you have that relates to Christmas and the holidays.
You can use the same banner to promote your offers on other social platforms and link it with your landing page. The idea is to get as many people to know about your offer as possible.
This way they will realize what they could have missed if they hadn’t been on your store and hence, they will spend more time to look around and to find suitable products for themselves.
You can see the example of iThemes below. They have highlighted an amazing Christmas banner in their landing page which includes their biggest discount deal.
Pop-ups are a trend these days, especially during the holidays. They can be really useful to highlight offers, reduce cart abandonment or exhibit promo codes/coupons. Thus helping your customers with the right pathway to purchase.
Some reasonable use of popups are:
If someone is browsing through your store for a few seconds and intend to leave without any action, you can set up a pop-up to show them your best offer for holidays. (Usually known as exit intent pop-ups)
When someone adds a product to the cart, you can view a pop-up highlighting offers on any more related products, influencing them to probably buy more products.
If they are about to leave the cart or discard the cart, you can include a cart abandon pop-up with promo codes or holiday discount on the total to keep the customer from leaving.
Don’t forget to decorate your pop-up style with the feel of holidays just like the way Packed Party did. They have beautifully re-arranged their email pop-ups with the joyous mood of Christmas.
Usually, the goal of using pop-ups is to increase the chances of engaging with more and more prospects in your store. Thus increasing the possibilities of sales.
But using too many pop-ups can be a real cause of disturbance. And people may get annoyed to leave your site. So don’t overuse them.
Embrace The Festive Look:
As we said earlier, during this time people are looking for delightful stuff all over the internet. It is your duty to maintain that feel in your store as well.
You can change the background color or add background image featuring Christmas, add decorations on buttons and many more. You can also have an exclusive font style in your store just for the holidays.
Some WordPress themes are focused explicitly on holidays and allow you to make a few of these changes quickly. Shojumaru and Ranchers are two great themes for giving your store a holiday touch.
Decorate the headings and especially the holiday text with stylish fonts. But make sure not to include any font style that is hard to read.
FYI: It is wise not use any authentic font styles on the product details or on any necessary information that helps users to understand your business. Your contents should be kept in simple font styles so that they are easy to read.
Create MindBlowing Offers:
As you can see, they have added special fonts for holiday offers in their page within a cool festive arrangement.
At the holidays, peoples’ expectations from the online stores increase massively. They are more likely to adore sites that provide more exclusive and rare offers.
To meet their expectation, you also need to give unique offers and discounts limited for the holidays that will make consumers purchase from your store and not from your competitors’.
Here are some suggestions that will come in handy:
Promote Your Products:
To begin with the holidays, the first and foremost thing that comes in the list is to let your targeted customers know that you have the relevant products in your stock.
This is a long process and previewing your products on your website only is not enough. You need to promote your products on multiple merchant stores that can give you a rise in conversion.
You can speed up this process with one of the many plugins available in the WordPress repository. These plugins will help you generate your product feeds in accordance with different formats of the merchant centers such as Google Merchant Shop. Later you can promote them to your desired merchant shops.
Many online store owners have been successfully doing it using the WooCommerce Product Feed Manager plugin. We suggest you do the same as well.
Give Exclusive Discounts:
Your discount campaigns are the primary source of attraction, during the holidays, which customers look forward to. Try to set up creative offers that excite the buyers and gradually leads them making purchases.
You can offer a discount on your best holiday selling product (maybe 50%) and start an active campaign to reach out to all of your customers with that offer.
Try to bring something different by setting a target purchase amount and offer discounts on the total.
You can also offer a discount or a gift certificate that they will get in next purchase from your shop. This will prompt them to make another investment in the future.
Offer Free Shipping:
Free shipping is another way to give people a positive vibe about your store. They will develop a reliable trust with your service that you care for them. This will inspire them more in the future to purchase from your store. Hence you can consider giving a free shipping offer during the holidays.
Start A Countdown Watch:
Give prospects a feeling of urgency in your store. Create exclusive limited time offers. It will make your prospects feel that they will miss a great opportunity if not taken right away.
You can easily do this by adding a countdown timer to your store, highlighting a time limit for some of your great offers. This way, your possible consumers will get into a challenge to choose between “now or never”.
There are many plugins available in WordPress repository for this purpose only. You can check the best ones here.
Bundle products are a great attraction to most families. Since people are looking for their essential commodities during this time, you can easily bundle up several related products into a single discounted price present them as offers to your customers.
Let’s say you have an online wine shop. Including that you also provide other accessories for its ambient environment. Basically, people will look for a quality store to purchase beverage when it is the time for a celebration such as The Christmas.
You can create a bundle which includes your best class wine, along with some additional tools like ice breaking box and wine drinking glasses. You can offer this bundle at a single discounted price. This will surely get them delighted. And they will be more eager to purchase from your store.
You can also create a combo package of different accessories for your customers. Such as creating a diner set with all relative items (plates, glasses, forks, etc) in a comparatively low price than offering discount separately in each of the items.
Bundle offers are a great way to make more money from your holiday sales. Make sure you include a few to attract potential customers.
Try to generate unique gift ideas for your customers. You can arrange creative quizzes or riddles where all your subscribed customers can take part in.
You can include a raffle draw where anyone making a purchase will be able to take part in and get a chance to win something exclusive. Make people buy your products in such a way that they feel like they have a chance to win something extra in return.
These type of practices are the best to engage clients in your store and turn them into potential leads. People love to gain something by winning regardless of their age and gender.
Build An Emotional Trust:
Though holidays are a delightful moment for most of us, some people aren’t that lucky to be able to have a happy holiday. So it is only human to help them out. Many of your customers also feel the same way.
Hence, you can arrange a charity campaign during the holidays where you can donate a part of all your sales revenue to the less fortunate ones. Many customers will find this very generous and probably make a few extra purchases.
This will not only help you get some extra sales but will also allow you to become a more generous man, helping the needy. You will be proud of your own store and the community will have extra respect for your store.
Email campaigns are pretty reliable. But sending the same email to all of your subscribers has become old-fashioned now.
Send personalized e-mails to customers based on the products they recently browsed in your store. You can easily track them using certain plugins. Then you can send targeted emails to them with relevant products and offers based on their interests.
For example, if a person went through t-shirts in your store in his last visit to your store, you can send him e-mails with the latest offers on t-shirts, featuring Christmas and the holidays.
As for your regular customers, it is best to create customer personas for them and send them offers for certain things that they purchase on a regular basis.
These are some unique ways for engaging people with interest. The more innovative you get in it, the more effective they are.
Get Ready For Holiday Traffic To Your Store:
Attractive holiday themes and exciting offers are the two ways to boost your holiday sales. Having said that, holidays also means more visitors to your store.
You have to be ready with the technical aspects of your stores. Terms you should consider before getting ready for holiday sales are:
If your website is taking more than 3 secs to load, it is enough for the visitors to quit your site and move onto your competitor’s.
If there are any images or any contents that are lacking your speed down, PSI will indicate them and you can minimize them.
Ideally, if you upload images correctly in your themes, they should automatically be compressed and resized (usually not more than 157kb).
You will also get an overview of your server response time by PSI as well. If you don’t find it fit for holiday loads, try reducing the server response time.
Upgrade To The Latest Version Of PHP and MySQL:
Ever since PHP 7 was released, as stated by users, it can give your site a 2x faster performance and improves the memory consumption up to a significant amount.
Running the latest version of PHP 7 is not enough. Make sure your database is also updated as well to be compatible with the current version of your framework.
To ensure your site runs perfectly on PHP 7, check it’s compatibility with PHP Compatibility Checker Plugin by WPEngine.
During holidays, It is common for the store owners to upload more contents such as banners, holiday GIFs, short clips and etc.
Use of this heavy files bears a reasonable cause to drag your loading speed down. Hence, it is a good practice to use a content delivery network a.k.a CDN for delivering all your content from the nearest caching servers.
This way your server will be safe from undertaking heavy loads and your site will load more quickly with less latency.
Hosting Server Capacity:
We all know that to run a good WooCommerce store, you must have a good hosting server. But now that it is the holiday season, you will surely get a surge of visitors in your store.
If your regular traffic is satisfying, then chances are during holidays the number will get double (even more). This is why you need to make sure whether your hosting server is ready for it or not.
Hence, once you have planned out the preparations for your store with offers and promotions, you should consult with your hosting provider to allow you on getting a flexible plan for the holidays. You wouldn’t want customers to face a server crash due to excess visitors at a time.
As WooCommerce shop owner you have to be concerned with all the aspects that can in together, help you grow your store. You can boost the sales of your store with a higher conversion rate in holidays by preparing an amazing store, a fast performing website and with the ability to connect with your customers.
Thus, brace yourself and prepare for a delightful holiday fever. Merry Christmas and a Happy New Year!!