6 Halloween Store Tips & Trends: Promote Halloween Merches & Increase Online Sales

The spooky October has arrived already – it’s time to prepare your online store for Halloween! But it won’t be just a treat for the buyers; retail sales for any Halloween store are also going to shoot for the sky.

It is the third most celebrated holiday in the United States. And the best part is, customers then go crazy looking for exciting deals. Last year, average consumers spent $108.24 on Halloween festivities.

So you must start working on getting your Halloween store ready and boost your sales significantly!

Now, let us look at how you can prepare your online shop for Halloween and maximize your revenue.

So let’s begin.

6 Treats To Boost Your Halloween Sales

You can’t just apply any strategy in your store for Halloween and expect sales. You need to pick a strategy that is the right fit for you.

Here, in these 6 strategies, you will find applicable ideas to get your Halloween products stocked out fast!

1. Offer The Right Halloween Merch

If you are a retailer, then you should know that the most popular products sold during Halloween are Costumes, Candies, Decorations, and Greeting Cards.

Customer’s approaches and buying mindsets during any seasonal events are different than usual buying intent.

For example, a vampire costume seems very unnecessary to shopping at the usual time but not in the Halloween season.

Before stocking your store with Halloween merchandise, you should have a solid knowledge of the buying factors that trigger buyers on Halloween.

Here’s a detailed statistics on Products sold and the nature of buyer habits during Halloween: Halloween Spending Statistics   – MuchNeeded

As per eBay and Etsy, one of the latest trends is Halloween costumes for pets. So this is something you can improvise on.

You may learn how to choose Halloween products from other websites specializing in Halloween, i.e., they only sell Halloween products.

Here’s a list of five popular e-commerce websites for buying costumes and other Halloween accessories: Halloween Ecommerce Sites That Are Scary Good – ZMags.

Follow The Latest Halloween Trends

To get customers limelight on you in the crowd, you need to know the latest Halloween trends.

According to Pinterest, the number of searches below has increased compared to last year during this Halloween season.

Most searches increased on makeup looks :

• spooky makeup – 60% increase
• Gentle vampire makeup ideas -475% increase
• Gothic romance cosmetics- 710% increase
• Makeup for goth boys- 290% increase
• Ideas for zombie makeup -230% increase
• The Crow composition (plus 275%) increase
• Makeup on clowns appears – 1870% increase
• Sakuna cosmetics – 1655% increase

People are searching for these ideas on Pinterest, which means they are going to search for the same type of products to get the latest Halloween vibe.

Mix & Match Halloween Products To Increase Revenue

You can also offer a Halloween-themed bundle and increase your AOV.

You can use a plugin like product recommendation for WooCommerce to help your customer find better pairing deals and also increase your sales.

So, you need to stock up on the products that will help them to create a look and vibe that align with this year’s Halloween trend to get an insane sale.

2. Marketing As An Online Halloween Store

Even if you have amazing products, you must understand global Halloween trends and create a great Halloween theme on your website to give your buyers a spooky feel.

Make sure to use proper Halloween design trends when redesigning your site for the occasion.

Besides web design, you should also focus on creating exciting marketing campaigns to get more traction and boost sales.

For example, you can start a Facebook giveaway contest that will take prospects to your site. They might end up purchasing more products. You may also run bulk discount campaigns on small decors.

Here are more marketing ideas for WooCommerce Halloween stores:

• 13 Online Halloween Marketing Ideas – SmallBizTrends
• Your guide to Halloween – Teespring
• Halloween eCommerce marketing ideas – EKM
• 7 Ways to Bring Halloween Effects to Your WordPress Site – WPBeginner

3. Build Dynamic Sales Funnels To Streamline Halloween Sales

As Halloween is near already, you should make every effort to boost your sales. And it’s high time you built your sales funnel to track your buyer’s journey & make them spend more than they intended.

Now, every online store comes up with offers and deals. This is your chance to set yourself apart from your competitors.

For that, you can use different tactics to surprise your customers with dynamic offers.

For example, you can run funnels for special product categories within a specific time limit for Halloween.

Here are some more ideas you might consider –

• Set dynamic offers on their purchase total or product quantity.
• Offer special discounts based on user role.
• Sell other relevant items with the Highest-sold products or Most popular products.

Or just run a storewide funnel to offer Halloween special items with any product they purchase.

These offers will engage your potential buyers and drive sales instantly.

You can implement all these strategies with WPFunnels which has the most unique Dynamic WooCommerce Funnel feature for your store with tons of conditions.

So get your dynamic funnels in place before Halloween hits.

4. Customize Your Discounts For Halloween Season

Your potential customers are hunting for the best Halloween deals and discounts.

You can use a variety of inventive marketing strategies to increase sales and generate buzz around Halloween.

You can give your customers the option to receive a “Treat” discount on larger purchases or a “Trick” discount on selected items when they make a purchase.

To attract greater orders, you can create unique bundles such as “Halloween Party Packs” or “Buy One, Get One 50% Off” offers.

You can create a separate category of Halloween products and offer category-based discounts.

You can also offer BOGO deals like this brand named Trusted Health Products:

You can use time-limited flash offers on a few products that are advertised on social media and by email to incite customers to act right away.

To offer more various types of discounts like :

• Bulk Discounts
• Conditional Offers
• Stock-based Discounts
• Customer-based Discounts
• Time-specific Discounts

You can use a plugin that gives you features to generate these types of discounts. One such plugin is Dynamic Discounts for WooCommerce.

Watch this video to learn how you can set various discounts using this tool:

5. Make The Most Of Social Media During Halloween

Unbelievably, nearly 30% of celebrants last year made purchases just for social media posts, particularly in the Gen Z and millennial demographics.

Also, Gen Z and millennial groups are hunting the social media platform in search of costume inspiration.

One-third of TikTok users reported that the website influenced their Halloween purchases the previous year. TikTok even released a tutorial on how to publicize the holiday on their platform.

This is the perfect moment to plan your TikTok or Instagram Halloween strategy if you have not already.

Influencer partnerships can help you promote products more widely but do not undervalue the importance of social media-worthy events, promotions, and shop displays.

6. Halloween Is For You Aswell

Now, amidst all of these, do not forget that Halloween is also for you. And you deserve a great treat.

Guess what, there are tons of treats you can enjoy. Several themes and plugins are offering exclusive Halloween discounts. You may find yourself the best premium themes and plugins at the lowest price.

Here’s where you can avail of amazing Halloween discounts on WordPress themes and plugins.

Best WordPress Halloween Deals And Discounts For You

Here you can find a complete list of the best Halloween deals and discounts for WordPress this year.

• Best WordPress Halloween Deals and Discounts – 2024.

So go ahead and make this Halloween a thrilling one for yourself.

Leverage The Best Marketplaces For A Greater Reach

Online marketplaces will grow faster than overall eCommerce sales this Halloween shopping season.

The reason is millions of buyers prefer these platforms for online shopping.

If you wish to boost your sales for your WooCommerce Halloween store, it’s best to check out what’s popular on these marketplaces and include similar products to your store.

Let’s have a look at the top 3 marketplaces where you can promote your products this Halloween.

i. Google Shopping

Google Shopping is currently the best platform for promoting products online.

Google is the number one search engine, its campaigns during the holiday season always bring out the best results.

This Halloween, you can run a sales campaign here and expect to generate greater revenue for your WooCommerce store.

Here is how you can promote products through Google Shopping in an optimized way.

ii. Walmart

Walmart is one of the most trusted online marketplaces because of its dedicated customer support and exclusive shipping opportunities.

On top of that, it offers you some special listing tools to automate your pricing and product promotion.

So, Walmart will be a really great option to promote your WooCommerce products this Halloween.

Here’s a short guide that can help you to create product feeds for Walmart.

iii. Facebook & Instagram Marketplace

Promoting on Facebook & Instagram is a great way to engage your potential buyers easily.

You can promote your products on Facebook and inform your customers through engaging Facebook posts and videos.

The super-friendly business features of Facebook & Instagram can highlight your brand efficiently on Halloween.

Instagram’s target audience is GenZ and millennials, and entertaining events like Halloween are highly trends on Instagram.

Instagram is not only for enjoyment but it also encourages people to follow and interact with your business.

By applying easy tactics like interactive Halloween vibe product videos, hashtags, and spooky product images you can attract a lot of targeted buyers and create instant hype for your online Halloween store.

Here’s an example from a popular Halloween merch store Spirit Halloween:

These two marketplaces make millions of sales every week.

And you can take advantage of it by promoting products from your online store through these marketplaces during Halloween.

For that, you can use Product Feed Manager for WooCommerce to generate an accurate product feed in minutes. Eventually, you can easily promote it on your desired platforms.

iv. TikTok Ads

In the Halloween season, TikTok often triggers visitors for more unplanned and impulse purchases.

You can simply choose your creator and visit the creator marketplace of TikTok, collaborate, and get a huge increase in your sales.

But before that, you need to lay out your Halloween products on your TikTok business page properly.

For that, you can choose a product feed manager for WooCommerce to promote your WooCommerce products with TikTok ads.

Watch how easily with simple steps you can create the most accurate feed for Tiktok ads :

Noot van de auteur

Halloween is among the best occasions to increase sales for your online store. Make use of all the tips and articles referring to this article, and you will no doubt, haunt your way towards a high number of sales.

Get ready to call yourself the spookiest online Halloween store out there.