4+ Best Lead Capture Plugins For WordPress

4+ Best Lead Capture Plugins For WordPress

Lead capture or generation is a fundamental piece of any business. Regardless of what specialty you are in, one thing you have to concentrate most on is building an engaging email list.

Without lead accumulation, it will be almost impossible and difficult to find new business openings and associated with potential clients. This won’t just enable you to get more focused on activity, but it will likewise allow you to construct trust with your audience.

The bigger and more engaging your email list is – the quicker your site will develop, and the more cash you’ll make.

Did you know that over 70% of visitors who visit your website will never return if you don’t offer them a chance to subscribe?

This is where lead capture & generation plugins can help you. These plugins can collect and organize visitors email list for you.

But the internet is bloated with lead generation plugins. Without the right one, your growth strategy for your visitors and clients’ email can fail.

So, we have listed the top 4+ lead capture plugins for your WordPress website.

4 Best Lead Capture Plugins For WordPress

1. Thrive Leads

Thrive leads

Thrive Leads is created by similar individuals behind the well-known “Thrive Themes.” It is in actuality, one of the greatest list-building plugins available right at this point. It is an effective lead capture & generation module that accompanies dozens of incredible elements and opt-in templates.

From pop-over to scroll box, you can add any opt-in form using Thrive Leads. The plugin also has powerful analytics that will help you to build a robust email list but at the same time won’t slow down your site.

You can customize your forms with a drag-and-drop editor and save plenty of time. Another good feature of this plugin is SmartLinks. It allows hiding the opt-in form from the person already subscribed your service. It’s handy for user experience.

And if you want to trade your client’s email with your premium content now you can do that with Thrive Leads.


  • Drag-and-drop editor for advanced customization
  • Send lead capture magnets to your subscribers
  • A/B Testing: Test different form types against each other
  • Show different content to existing subscribers
  • Multiple themed templates available for each opt-in form type
  • Various opt-in form types such as ribbon, lightboxes, inline, widgets, and slide-ins
  • Supports multi-state opt-in forms
  • Reporting dashboard gives you essential insights
  • Integrates with most popular email marketing services
  • Various popover triggers such as Exit Intent.
  • Actionable reporting/statistics.
  • Supports 2 step opt-in forms.
  • Shortcode placement.
  • Supports multiple form fields, radio forms, checkboxes, and dropdowns.
  • Lead Capture.

Learn more about Thrive Leads.

2. Sumo List Builder

Sumo list builder

Sumo List Builder is another free list-building plugin that is popular in the WordPress community. It’s a free lead capture plugin with limited features, and you can upgrade to unlock additional features. Also, it’s easy to set up.

It is a bit unconventional because it doesn’t have a centralized admin panel. You have to click on its badge to load the admin options in a popup.

Sumo has a control panel where you can install add-on plugins and set up your email opt-ins. It offers some basic customization options to design your signup forms. It’s more than just a lead capture & generation tool; it’s a full suite of products designed to grow your website traffic.

The main disadvantage is that the free version will do branding on your site with a prominent blue menu bar and visitor’s on your website will see it. You have to pay Sumo for removing the branding from your site.


  • Displays elegant popovers
  • Full-screen opt-in forms that convert
  • Displays an opt-in form as a visitor scrolls down the page
  • Adds a notification bar at the top or bottom of the page
  • 4 specific list of building apps
  • Displays opt-in forms based on page level targeting
  • Integrates with popular email providers
  • Optimized for mobile devices
  • Download your new subscribers via CSV (no need to connect an email provider)
  • Access to other apps such as Content Analytics and Heatmaps

Learn more about Sumo List Builder.

3. Bloom for Lead Capture

Bloom for lead capture

Bloom is a full-featured, standalone plugin created by Elegant Themes team. Using Bloom is easy because all you need to do is install and get started with it. At the time of this writing 401,632 members are using this plugin.

To compete with market leaders such as Thrive Leads it needs to be easy to use. So it created an easy interface to use.

You can use it as a content locking plugin, where your readers can enter their email address into a form within your content, to reveal premium content, for example, a free download.


  • Multiple opt-in form types
  • Various forms trigger for popovers/fly-ins like time delay, activity, after comment, % scroll, on click and more
  • Large numbers of integration with email providers Large selection of templates.
  • Page level targeting
  • Content Locking
  • Import/export plugin features
  • Basic reporting functionality

Learn more about Bloom.

4. OptinMonster to Capture Leads

OptinMonster to capture leads

OptinMonster is the best lead capture and generation plugin you can find on the WordPress Directory. It was a WordPress plugin once, but now it’s more than that. It’s a cloud-based app. That means all your opt-in forms will be managed from a central location – giving you an excellent overview.

Currently, it has more than 400,000 active installs and a 4.7-star rating on the WordPress Plugin Repository.

It comes with an easy to use form builder that allows you to create beautiful opt-in forms. You can create various type of opt-ins including WordPress popup forms, floating header and footer bars, slide-ins also known as scroll triggered boxes, sidebar forms, after post forms, in-line forms, mobile-specific forms, welcome gates and more.

The form you build with the plugin is mobile responsive. So you don’t have to worry.


  • Multiple opt-in form types including; popover, slide-in, sidebar, after post, canvas, mobile-only pop-over, and footer (only popover included on basic plan).
  • Exit intent feature
  • Set up split tests from within your dashboard
  • Supports multiple email marketing platforms and autoresponders
  • Ability to add custom CSS
  • Support for shortcode placement
  • Page-level targeting
  • Great selection of templates for your forms
  • Easy-to-use editor with form preview
  • Use MonsterLinks feature to display 2-step opt-in forms
  • Page-level targeting- display certain forms on specific pages or categories
  • Access your analytics to see how your forms are performing

Learn more about OptinMonster.

5. Optinly

Optinly Lead Capture WordPress Plugin

Optinly is a new lead capture tool but the features that come with it make it a definite addition to your bucket list. 

It follows a user-centric approach that allows you to create/design popups on the go, making it one of the best lead capture tools available. 

Pre-existing growth goals like build an audience, reduce cart abandonment, promote special offers, and more are backed by 75+ appropriate popup templates.

The plugin comes with multiple popup form types like fullscreen overlays, notification popups, floating bars, countdown timer popups, and slide-ins. You’ll also get spin-the-wheel popups and popup launchers.

 Also, Optinly doesn’t charge you based on the number of sessions or pageviews. You can create an unlimited number of popup campaigns and drive max conversions every day!


  • 75+ ready to use, highly responsive, and customizable popup templates
  • 10 pre-existing marketing growth goals
  • 6+ types of popup forms including spin the wheel popups, countdown timer popups, and popup launchers. 
  • Built-in WYSIWYG editor that allows you to customize popup templates to suit your brand’s theme. 
  • Advanced popup display triggering options like exit triggers, device-based triggers, URL-based triggers, and time-delayed triggers.
  • In-depth analytics dashboard to view campaign analytics like views, clicks, responses, and the total number of visitors. 
  • Seamless integration with 15+ best email service providers and webhooks. 
  • Option to download collected leads via CSV file.

Learn more about Optinly.


There are many more lead capture plugins you may find out there but these are among the best.

Do you have a good 1 in mind that is not on the list? Do let us know in the comments.

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About Author

C S Sultan

A professional in content marketing, with a passion for WordPress. Highly motivated and skilled in marketing and loves writing about WordPress. Follow him on twitter @SultanRoyal1

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