How to Increase AOV in WooCommerce – 10 Step Guide [2025]

If you’ve been in eCommerce for a while, you already know how much energy goes into getting new customers. And that’s where most store owners stay focused: acquisition, traffic, ads, repeat.

But there’s this one area that often gets overlooked, even though it has massive revenue potential, which is Average Order Value (AOV).

According to the latest data from November 2024, the global AOV was $144.57, showing an 8.7% annual increase.

The statistics tell you something, right? But you’re here because you don’t just want numbers, you want to actually boost your WooCommerce store’s AOV and earn more from the same audiences.

Speaking from my experience, after working with multiple WooCommerce store owners, I’ve noticed that most of them are so focused on acquiring new customers that they haven’t even tried to improve their AOV. (Not saying that’s you, but hey… maybe).

That’s why today, I’ve decided to put together this quick 10-step guide to help you increase AOV in WooCommerce, but with a twist.

I’m not just listing 10 ideas. I’m sharing them based on priority, the ones that have proven to be the most impactful from the start.

Because let’s be honest, not all steps will bring the same results for your business, and I don’t want you spending all your energy on something that barely moves the needle.

So instead of aiming blindly, this guide will help you hit the target right in the center first, and then focus on the outer rings later.

Take a look, see what fits your store, and get ready to turn those regular orders into higher-value purchases.

Let’s get into it,

TL:DR – How to Increase AOV in WooCommerce

Here is the short TL:DR version of what you will get in this blog so that you can understand the whole concept at a glance.

• Average Order Value (AOV) is the average amount a customer spends per order on your store.
• Boosting AOV helps you earn more revenue without needing more traffic.
• Free shipping has led to a 90% increase in e-commerce orders
• A higher AOV means:
  
  – Better return on ad spend (ROAS)
  – Lower fulfillment cost per item
  – Faster, more profitable store growth

You can increase AOV in WooCommerce by implementing these proven strategies:

10 Actionable Steps to Increase AOV:

1. Set Free Shipping Thresholds – Motivate larger orders with free shipping above a set amount.
2. Create Product Bundles – Sell grouped or complementary products together at a value price.
3. Apply Upselling & Cross-Selling – Suggest better or extra items on the product, cart, or checkout pages.
4. Launch Loyalty Reward Programs – Give customers incentives for spending more and returning often.
5. Use Smart Product Recommendations – Show relevant add-ons or popular items based on browsing history.
6. Improve the Checkout Experience – Streamline the process and display strategic offers near checkout.
7. Run Limited-Time Promotions – Drive urgency with short-term discounts on higher cart values.
8. Add Social Proof Elements – Showcase reviews, ratings, and customer testimonials to increase trust.
9. Enable Personalized Offers – Show dynamic pricing or product bundles based on customer behavior.
10. Add Post-Purchase Upsell Offers – Present last-minute upgrades or accessories on the thank-you page.

Recommended WooCommerce Tools for AOV Growth:

• Dynamic Discount – Automate free shipping thresholds, BOGO, and tiered discounts
• Checkoutify – Optimize checkout flow and add smart upsells
• Product Bundles – Build and display custom product packages
• WPFunnels – Design sales funnels with upsells and order bumps
• Mail Mint – Send targeted emails and post-purchase offers

Start applying these tactics with the right plugins and turn every order into a higher-value sale.

What is Average Order Value (AOV)?

Average Order Value (AOV) is the average amount a customer spends in a single transaction on your online store. It helps you understand how much revenue each order generates.

You can calculate AOV by dividing your total revenue by the number of orders in a specific period. It’s a simple yet effective metric to track growth.

For example, if your WooCommerce store made $10,000 from 200 orders in a month, your AOV would be $50, meaning on average, each customer spent $50 per order.

Why increasing AOV is Crucial for WooCommerce Store Growth

Now that you know what Average Order Value (AOV) is, it’s time to understand why increasing it matters so much for your WooCommerce store.

• More Profit, Less Effort: Boosting your average order value lets you earn more from each customer transaction without needing a ton of new traffic or constant ad spend. Focusing on existing customers means you get higher returns with less effort.
• Improves Ad Performance: A higher average order value increases your return on ad spend (ROAS), making your marketing campaigns more effective and easier to scale. Using customer data to target the right customer demographics can supercharge results.
• Streamlines Operations: Reaching revenue goals with fewer, larger orders means simpler fulfillment, fewer shipping hassles, and better product pricing management. This reduces overhead while improving customer satisfaction.
• Supports Cash Flow: More revenue per sale helps cover expenses like tools, ads, and team costs without putting stress on your finances. It gives your online business a stronger foundation to reinvest in growth and product offerings.
• Strengthens Profit Margins: When costs rise, a healthy AOV protects your profitability and bottom line. Offering expensive products or product bundling can help boost margins and increase customer lifetime value (LTV).
• Delivers Better Value: Smart tactics like personalized product recommendations and product bundling improve the customer’s experience, not just the sale. Offering exclusivity or personalized experiences boosts customer engagement and creates satisfied customers.

How to Increase AOV in WooCommerce

Now I’m going to walk you through 10 steps to increase AOV in WooCommerce — But not just any steps.

I’ve prioritized them based on what works best and delivers the most impact first. This way, you can focus your time and effort where it truly counts and start seeing real results faster.

Step 1 – Set Free Shipping Thresholds

Setting a free shipping threshold is one of the easiest and most effective ways to increase average order value in WooCommerce. It encourages customers to spend more to qualify for free shipping, driving larger purchases.

In fact, free shipping can boost eCommerce orders by up to 90%.

By clearly promoting offers through shipping strategies on your eCommerce website, especially on product pages, cart pages, and the mini cart, you make sure potential customers see it throughout their shopping journey.

For example, if free shipping applies to orders over $75, shoppers with $60 in their carts will add items to reach the threshold. This results in additional purchases and attracts additional customers looking for a good deal.

In my opinion, you should use exit intent popups to remind visitors of the free shipping offer before they leave. This simple move boosts customer engagement and helps increase revenue by converting more visitors into buyers.

Step 2 – Create Product Bundles

Bundling products is a simple way to increase your average order value. When you offer related or complementary items together, it makes shopping easier and more appealing for your customers.

For example, you can set up “Buy Together” deals where customers save by getting matching products, or create “Starter Kits” that include everything someone needs to get going. These bundles feel like a great deal and make your customers happier.

You can easily create these bundles on your WooCommerce store using plugins like Dynamic Discount for WooCommerce or product bundling. These tools help you tailor product offerings based on what your customers prefer.

By offering bundles, you can give your customers more value without extra hassle. This encourages them to spend more, which grows your revenue and keeps your customers coming back.

Step 3 – Use Upselling & Cross-Selling

After setting up your shipping threshold and bundles, the next step is offering more valuable options. Upselling shows a better version of the same product, and cross-selling suggests helpful add-ons.

WooCommerce has basic features, but WPFunnels makes upsell flows easy and smooth. You can also use the Product Recommendations plugin to show the right items.

Add these suggestions on product pages, the cart, mini cart, or thank you page. It’s a simple way to increase average order value without needing more traffic.

For example, if someone buys a yoga mat, you can upsell a premium mat or cross-sell a water bottle and stretch band. Small offers like this really help boost AOV.

Step 4 – Launch Loyalty Programs

Loyalty programs are a great way to keep your best customers close while encouraging them to spend a little more. You’re not just selling products, you’re building a community around your brand.

Returning customers often feel more confident making larger purchases. A well-set loyalty system can directly increase average order value and bring steady growth to your eCommerce website.

You can use point-based rewards where people earn something back each time they buy, or go with tiered perks that unlock better deals as they shop more. Choose what fits your products and customer behavior best.

For example, I once set up a simple points system for a friend’s online store using a WooCommerce loyalty plugin. In just a few weeks, not only did repeat purchases go up, but people started adding more items just to get to the next reward level.

Step 5 – Enable Smart Merchandising

I’ve seen how smart merchandising can really help you show the right products at the right time, making it easier for your customers to spend more. This is a great way to increase average order value by guiding shoppers toward popular or high-margin items.

When you understand your customers’ behavior and preferences, you can personalize what products you display. This makes your e-commerce website feel more relevant and keeps your customers interested longer.

You can customize your product displays to highlight bundles, best sellers, or exclusive items. These choices catch your customers’ attention and encourage additional purchases.

For example, if you notice someone browsing headphones, suggesting premium models or related accessories can easily boost their order size without much extra effort from you.

Step 6 – Optimize Checkout Page

Making your checkout page simple and smooth is key to keeping customers from dropping off. When the process is easy, more people complete their purchases, which helps increase average order value.

Adding trust signals like security badges and offering multiple payment options makes customers feel safe and comfortable buying from you. This builds confidence and reduces hesitation.

Using one-page or funnel-style checkouts speeds up the buying process and keeps things clear for your shoppers. Fewer steps mean less chance of losing customers before they finish.

For example, by optimizing your checkout and adding trusted payment choices, you can boost customer satisfaction and encourage larger purchases.

Step 7 – Run Limited-Time Promotions

Creating urgency with limited-time promotions is a powerful way to encourage customers to buy faster and increase average order value. Flash deals, countdown timers, and seasonal offers tap into customer preferences and push shoppers to act quickly.

Showing these urgency-driven deals on product pages, cart pages, and your homepage grabs attention and supports your aov marketing efforts. This helps you boost sales by encouraging customers to add a lot more items to their carts.

Using countdown timers or banners that clearly display how much time is left makes the offer feel real and urgent. This motivates potential customers to make bigger purchases before the deal expires.

For example, a 48-hour flash sale on popular products with a visible countdown can create excitement. This simple tactic often leads to larger orders and helps you increase average order value on your WooCommerce store.

Step 8 – Showcase Social Proof

Showing social proof, such as reviews and testimonials builds trust with your customers and encourages bigger purchases. It is one of the most effective ways to increase average order value by boosting customer confidence.

You can showcase these on your product pages, use pop-ups, or add review carousels to keep your e-commerce website engaging and trustworthy. This taps into customer preferences and helps turn visitors into satisfied customers.

Adding user-generated content also creates a personalized experience, making your store feel more authentic. When customers see others loving your products, they are more likely to add more to their cart.

For example, displaying real customer reviews right where shoppers decide helps increase customer engagement and can lead to additional purchases, making your AOV marketing efforts much stronger.

Step 9 – Apply Personalization Tactics

You can use your customer data to offer products and deals that fit your customers’ preferences. This makes their shopping experience more personal and helps you increase average order value.

Personalized suggestions build trust and encourage repeat purchases, improving customer lifetime value and overall profitability for your WooCommerce store.

This smart aov marketing approach helps you calculate average order value more accurately and use the aov metric to guide your sales strategy.

For example, if a customer often buys fitness gear, you can suggest related accessories or exclusive offers to boost larger purchases and keep them coming back.

Step 10 – Use Retargeting & Remarketing

Retargeting helps you reconnect with visitors who left your store without buying or abandoned their carts. This gives you a second chance to increase average order value.

You can send personalized emails or show ads that remind customers of what they viewed or left behind. This boosts customer engagement and encourages additional purchases.

Using smart retargeting strategies improves your aov marketing efforts by turning potential customers into paying ones. It also helps you calculate average order value with better customer data.

For example, tools like Cart Lift can automate cart abandonment recovery, while Mail Mint helps you create personalized email campaigns that nudge customers toward completing larger purchases.

Conclusion

To wrap it up, you can increase AOV by testing simple strategies that fit your store and audience. Things like product bundles, upsells, and loyalty rewards all add up.

Every store is different, so it’s worth trying out what works best for your customers. Small tweaks over time can lead to a big jump in average order value.

One effective tactic is to use different types of discounts based on the cart value or products chosen. It encourages shoppers to add more to their cart without feeling pushed.

Consider setting up a dynamic discount system. It’s a smart way to guide buying behavior and boost AOV in a way that feels natural and rewarding.

** FAQs **

How do I calculate average order value in eCommerce?

• To calculate average order value, just divide your total revenue by the number of orders in a specific time frame. For example, if your store made $5,000 from 100 orders, your AOV is $50. Knowing this helps you spot chances to improve and grow your profits with better AOV marketing.

What is a good average order value for a WooCommerce store?

• It depends on your niche, but generally, a higher AOV means you’re making more per customer. If you’re just starting, aim to track and improve it over time using simple tweaks. Once you calculate average order value regularly, you’ll start spotting what’s working.

Should I offer gifts to increase AOV?

• Yes, and it works well. Adding a small free gift for orders above a certain amount makes people feel rewarded and pushes them to reach that goal. You’re giving more value while nudging larger purchases.

Can product reviews help with AOV?

• Absolutely. When people see reviews from other buyers, it builds trust. It makes them more confident in buying higher-priced items or adding extra products to their cart.

How does mobile design affect AOV?

• A clunky mobile experience leads to fewer purchases and lower cart sizes. Make sure your store is smooth, fast, and simple to shop on any device. A seamless checkout can make all the difference when it comes to increasing average order value.