Quick Guide To Generate Vivino Product Feed – WooCommerce (2022)

Quick Guide To Generate Vivino Product Feed – WooCommerce (2022)

Online sales have been on the rise since the pandemic lockdown last year. And along with several other industries, local wineshops have seen a great surge in demand due to the increased amount of online orders.

Online wine sales have increased by up to 10% since April 2020.

If you have a website, then you too can boost your sales by promoting your wines in a popular online wine marketplace called Vivino.

Vivino is a versatile online marketplace that has the world’s largest selection of wine. With over 50M+ active users, and, an average of around 1.01 million+ visits per month – Vivino is definitely a marketplace that will help you generate a huge amount of sales.

Now, it’s really easy to promote your products on Vivino. All you need is to create a Vivino XML feed in the right format to upload your products to the marketplace.

If you run a WooCommerce store to sell wine online, then you can easily generate a Vivino product feed in just a few clicks, using the right tool.

After reading this guide, you will learn

  • The right attributes to submit on the Vivino product feed.
  • Examples of product data to submit for each attribute.
  • How to generate Vivino XML feed in just a few clicks.

So let’s get started.

Guide To Generate Vivino Product Feed

Let us look at all the required data and the process to generate Vivino product feed, real quick, using the right tool.

Instructions Feed Specification For Vivino Product Data

When creating a new feed for Vivino, you will need to include a few specific data in the right format.

Normally, the feed structure is as follows:


Now, let us look at a list of the required product attributes that you should include on your product feed, and I will provide an example for each attribute for you to understand how to include the product data.

Later, I will show you an example of the complete structure of the XML feed and guide you on how you can generate the feed real quick.

Required Product Attributes To Submit to Vivino

The following are mandatory attributes that you must submit for every wine you want to list on Vivino.

Product Name

This field is required.

Use the product name in the format:
[Producer] + [Wine name and appellation] + [Vintage] + [Wine Color]

**If it’s not White or Rosé wines, then you can avoid including the wine color.
**If it’s a non-vintage wine, then use NV in place of Vintage.
<product-name>Famille Perrin Côtes du Rhône 2014 Rosé</product-name>

This field is required.

This should be the final price of the wine after all discounts.

**For non-US/Candian sellers, you must include taxes in the price.
**Do not include the currency.
Quantity is Minimum

This field is required.

Accepted values for this attribute are ‘True’ and ‘False’.

**True indicates that the discount will be applicable only if a certain quantity is purchased.
**False indicates that the discount is applicable for all bottles.
Bottle Size

This field is required.

The bottle size indicates the size or volume of the wine bottles you are selling.

**Vivino only accepts the following bottle volumes:
– 375ml   
– 500ml (for fortified and dessert wines)
– 750ml
– 1000ml
– 1500ml
Bottle Quantity

This field is required.

This is the number of bottles you are offering at the given price.

This field is required.

This is the URL of the product on your website.
Inventory Count

This field is required.

This is the number of bottles you have available in stock.
Product ID

This field is required.

This is a unique identifier for each wine.

You can either use the Product ID from your WooCommerce store or use the product SKU as the value for this attribute.

Extra Attributes You Might Want To Submit To Vivino

Apart from the required attributes above, there are several other attributes that you might want to submit to optimize the feed for maximum outcome.

The most notable extra attributes you can include are as follows:


You can submit the name of the producer using this attribute.
Wine Name

The name of the wine can be submitted besides including it in the Product name.<wine-name>Verdelho</wine-name>

This attribute refers to the region where this wine was produced.<appellation>Margaret River</appellation>

This refers to the vintage year for this wine.

**For non-vintage wines, submit the value as NV.

You may submit the country of origin for a wine using this attribute.<country>Australia</country>

This is to indicate the color of the wine.<color>White Wine</color>

Format could be one of the following depending on your location:
This is a unique identification number that all products have. Submitting a GTIN value will indicate the authority of selling a genuine product.<ean>9334612000037</ean>

You can use this attribute to define the percentages of different grape varieties.<varietal>100% Verdelho</varietal>

Use this attribute to indicate the alcohol percentage of the wine.<alcohol>13.4%</alcohol>

You may describe the taste and quality of the wine to attract wine tasters or buyers.<description>The soothing taste of this wine will make you feel the vintage Australian tradition</description>

Describe the ageing process of the wine using this attribute.<ageing>12 months in oak and 12 months in bottle</ageing>

You may include an image of the wine.<image>http://www.yourwebsite.com/wp-content/uploads/img/wine-image.jpg</image>

Apart from these, there are several other extra attributes that you may include to optimize the feed.

To submit the extra attributes, you normally need to submit them by cascading them within the Extra tags.

Take a look at the example feed structure below to see how a Vivino XML feed looks like with all the mandatory attributes and a few recommended extra attributes.

Example Feed Structure For Vivino

Here’s a sample Vivino feed structure that you can follow to create a Vivino feed:

		<product-name>Apothic Winemaker's Blend Red California 2013</product-name>
		<bottle_size>750 ml</bottle_size>
			<wine-name>Winemaker's Blend Red</wine-name>
			<country>United States</country>
			<varietal>70% Merlot, 25% Cabernet Sauvignon, 5% Malbec</varietal>
			<description>This is a great wine from Apothic with good value.</description>
			<ageing>12 months in oak and 12 months in bottle</ageing>

Now that you know the attributes to include in the feed, let us look at how you can generate Vivino XML feed easily using a WordPress plugin.

7 Steps To Generate Vivino Product Feed In Your WooCommerce Wineshop

Creating an XML feed manually for all of your products is no longer required as there are several tools out there that you can use to easily generate a product feed for Vivino.

In this guide, I will show you how you can generate a product feed for Vivino using Product Feed Manager for WooCommerce which is one of the easiest plugins to use and has a pre-built template to help you generate Vivino XML feed in just a few clicks. 

Follow these 7 quick steps below to use the plugin easily and generate Vivino product feed real quick.

Step 1 – Install And Activate Product Feed Manager For WooCommerce

1. Go to Dashboard > Plugins > Add New

Add New Feed

2. On the Search bar, search for Product Feed Manager for WooCommerce, and you will see the plugin logo.

Install Product Feed Manager for WooCommerce

3. Install and Activate it. Once activated, you will find the menu Product feed on your dashboard.

Product feed manager installed

Step 2 – Enable Vivino As A Merchant Type For Feed Generation

1. Go to Dashboard > Product feed > Settings and go to the Merchants tab.

Product feed - Settings - Merchants

2. Here, look for Vivino and enable it.

Enable Vivino Merchant Type

3. Then go to the Controls tab and click on Purge cache.

Purge Cache

Now Vivino is enabled. It’s time to generate product feed for Vivino.

Step 3 – Create A New Feed

1. Hover on Dashboard > Product feed and click on Add New Feed.

Add new feed

It will take you to a feed creation page.

2. Give a Title to the feed.

Step 4 –  Configure Basic Settings For The Feed

1. First, decide if you want to include all the products in your store or use a filter to exclude certain products.

All published products or product filter

2. Use a refresh interval if you frequently make changes to your product data in your store.

3. The rest of the basic configurations are already configured.

Basic Settings Configured

You may scroll down to the Feed Configurations Section.

4. If you need to use UTM parameters to product links, you can enable the option and input the UTM values.

UTM Parameter

Step 5 – Use The Vivino Feed Template

1. Choose the Merchant Type as Vivino and keep the format as XML.

Merchant Type Vivino in XML Format

You will see, all required attributes will appear below.

Vivino XML Feed Template - All Required Attributes

2. Configure the missing attribute values

As you see, most of these attributes are already configured. You simply need to configure the values for the following attributes:

  • Quantity is minimum
  • Bottles size
  • Bottles quantity

3. Assign a value for Quantity is minimum

  • Assign the value as True if the price you submitted is a discounted price and will be applicable only if a certain quantity is purchased.
  • Assign the value as False if the price you submitted is applicable for any number of bottles purchased.
Quantity is minimum

4. Indicate the Bottle size

Input an accepted bootle size for each product.

Bottle size

5. Assign the quantity per order

The bottles quantity mainly indicates the number of bottles you are offering at the given price. So assign a value to it.

Bottles Quantity

Step 6 – Publish & View Your Vivino XML Feed

1. Scroll up and click on Update.

Publish Vivino Feed

A progress bar will appear to show that the feed is being generated.

Generating Feed for Vivino

2. Once updated, you will get a notification saying Product Feed Updated, and you will get the option to view or download the feed.

View or Download Vivino product feed

Step 7 – Submit Your Feed On Vivino And Boost Your Wine Sales

Now that you have the feed ready, you can log in to your Vivino merchant account and submit your product feed. Once listed, you will start getting more traction soon.


As you saw above, this is how easily you can generate product feed for Vivino using Product Feed Manager for WooCommerce.

If you want, you can checkout the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– https://rextheme.com/best-woocommerce-product-feed/

Initially, test out the free version of the plugin, and once you are sure the plugin does what is claimed, you can go ahead think about upgrading to Pro.

Promoting via Vivino is the best decision most wine shops have ever taken. It’s about time you should also sell wine online through this trusted marketplace, and boost your revenue.

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About Author


Rafi works as a ''Full-Stack Content Marketer and Product Manager'' at RexTheme. He focuses on redefining the boundaries of what content marketing can be. Follow him on Twitter @rafialam04

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