How To Start Selling On Fruugo Using Accurate Product Feed – WooCommerce (2021)

How To Start Selling On Fruugo Using Accurate Product Feed – WooCommerce (2021)

Selling your WooCommerce store products is always a challenge. However, you can easily increase your sales by promoting on large popular online marketplaces.

One of the most reliable online marketplaces to promote your products on is Fruugo.

Fruugo is a multinational online marketplace with over 25 million active users and is well renounced in over 46 countries.

According to CedCommerce, businesses that sell through Fruugo earn an extra 10-15% revenue.

If you run a WooCommerce store, then you should consider selling on the Fruugo marketplace as well.

In this guide, we will discuss how you can prepare your WooCommerce product data so that you can start selling on Fruugo without any hassle.

After reading this guide, you will learn:

  • How you can start selling your WooCommerce products on Fruugo
  • What data you will need to submit to upload your products to the marketplace
  • How you can generate a product feed for Fruugo in just a few clicks.

So let’s get started.

1. Getting Started As A Seller On Fruugo

The first thing to do is to register as a Seller on the Fruugo Marketplace.

Now, there is no upfront fee to register as a seller. Fruugo will only take a small commission when you make a sale.

Fruugo will charge 15% of the shopper’s basket value (excluding VAT). And 2.35% of the transaction value will be deducted as the transaction processing fee.

So basically, you can take advantage of the huge audience and only pay a small commission when you make money.

And frankly speaking, this is a small fee compared to the huge amount of sales that you can expect from this marketplace.

2. Required Data To Upload Products On Fruugo

To upload your WooCommerce products on the Fruugo marketplace, you first need to generate a product feed with the right product data.

The best option is to generate a CSV feed with the required product attributes and upload your products directly or via one of Fruugo’s integration partners.

Let us look at the mandatory product attributes that you need to include in the product feed.

Required Product Attributes For Fruugo Feed

Product ID (ProductId)

This is the same as the WooCommerce product ID.

It is ideal for the Product ID to be unique for every product and its variants for variable products.

SKU Id (SkuId)

You may use the product SKU from your WooCommerce store for this attribute.

It is ideal for the SKU to be unique for every product and its variants for variable products.


Depending on where your products are manufactured from, you should have a unique global identifier such as GTIN, UPC, EAN, UCC, etc.

You need to submit this identifier value for every product and every variant of a variable product.

**You don’t normally have any default field to add this value in the product data section. So, your options are to add a custom field for each product and save the value there or add it as a product attribute to the product – the latter won’t work for variable products.

(P.S. we will later discuss how you can get that custom field easily without using codes).

Brand (Brand)

This will either be the manufacturer name or the brand name of the product.

Again, there is no default field in WooCommerce for Brand. But you can easily assign it to every product using a product attribute, a custom field, or using a WooCommerce Brand plugin.

Category (Category)

Fruugo has its own set of categories that you need to map your products into.

However, you do not need to change your WooCommerce categories to achieve this. We will learn about a tool later on in this article with which you can set up proper category mapping when generating product feed.

Image URL 1 (Imageurl1)

Use the link to the main image or the featured image of your WooCommerce product for this attribute.

Make sure this image is at least 400px x 400px in size and is an original image of the product with a white background. No texts, watermarks, or placeholders should be there.

Stock Status (StockStatus)

This should indicate if your product is available in your store or not.

Accepted values:

    – When the product is in stock.
    – When the product is currently out of stock but may re-stocked soon.
    – When the product won’t be sold anymore and needs to be removed from the marketplace.

**Submitting the available quantity is not mandatory, but if you want to include that, then use the “StockQuantity” attribute instead.

Product Title (Title)

You may use your WooCommerce Product Title/Name for this attribute.

It is recommended to include the brand name in the product title. But do not include any promotional text, attribute names, or pricing info to the title.

Description (Description)

Describe your product briefly and try to highlight the best features of the product.

You may simply use your product description in your WooCommerce store for this attribute as long as there are no external links, emails, or contact details leading to the exit of the page.

Normal Price (NormalPriceWithVAT or NormalPriceWithoutVAT)

You may submit the current price of your products on your WooCommerce store, either with VAT or without VAT.

  • If your product prices are VAT inclusive, then submit the attribute header NormalPriceWithVAT.
  • If your product prices are exclusive of VAT, then use the attribute header, NormalPriceWithoutVAT

Submit any one of these attribute headers depending on your website’s price.

VAT Rate (VATRate)

For EU-based retailers, you have to submit the VAT rate in your country.

Do not include the % symbol; just submit the numerical value of the rate.

If no VAT is applicable in your country of sale (which is common for non-EU retailers), then use the value 0 for this attribute.

Now, let us look at how you can generate a product feed that includes these mandatory attributes for all of your WooCommerce products.

3. Generate Fruugo Product Feed With Your WooCommerce Products

In WooCommerce, you will find a reliable plugin called Product Feed Manager For WooCommerce with which you can generate a CSV feed for all of your products in just a few clicks.

Once you have the plugin, follow the steps below and see how easily you can generate a CSV feed with the right product attributes real quick.

Step 1 – Enable Fruugo For Feed Generation

  1. Go to Dashboard > Product feed > Settings.
Product Feed Manager Settings Home
  1. Click on the Merchants tab, and it will show you all the supported Merchants list.
Product Feed Manager Merchants List
  1. Here, search for Fruugo and enable it.
Product Feed Manager - Enable Fruugo Merchant
  1. Now, click on the Controls tab.
Product Feed Manager Controls Settings
  1. Here, click on the Purge Cache button.
Product Feed Manager Purge Cache

Now you are ready to generate your product feed.

Step 2 – Create A New Product Feed

  1. On your dashboard, click on Product Feed > Add New Feed.
Product Feed Manager - Add New Feed

You will be taken to a blank feed generation page.

Product Feed Manager - New Feed
  1. Give a name to your feed.
Generating Bonanza Feed
  1. From the Products dropdown, you can select whether you would like to generate this feed for all of your products, or you can choose a filter option to exclude certain products.
  1. If you want this feed to auto-update on fixed intervals with any changes you make to your WooCommerce store, you can schedule it to Hourly, Daily, or Monthly in the Refresh Interval section.
  1. Keep the “Include Variable Parent Product” as no and the “Include Product Variations” as Yes.
Include variable parent or variants
  1. You can keep the rest of the options as it is unless required.

Step 3 – Use The Fruugo Feed Template

  1. Scroll down to the Feed Configuration section. Here, select Fruugo as the Merchant Type & CSV as the File Format.
Fruugo Feed Attributes

You will notice all the required attributes for Fruugo will appear below.

  1. Configured the unassigned attribute values.

Though almost all of them will be configured by default, you will need to assign the correct values for the following:

  • GTINs
    On the value field, choose the value of the custom field or attribute name which you used to assign the GTIN to your WooCommerce store products.

**With Product Feed Manager for WooCommerce, you will get a set of custom fields added to your products and product variants, which you can use to assign unique identifiers. Here’s how you can use them.

  • Brand
    On the value field, choose the value of the custom field or attribute name which you used to assign the Brand to the products.

**You may try using Perfect Brands for WooCommerce to assign brands easily and use that as the value here.

  • Category
    Since you need to assign each product to Fruugo’s dedicated categories, you need to use category mapping if you do not want to change your WooCommerce store’s current categories.

**With Product Feed Manager for WooCommerce, you will get the category mapping feature that will allow you to achieve this easily. For now, keep this attribute unassigned, configure the rest, and Publish the feed. Then follow this guide to use category mapping easily.

  • VAT Rate
    On the value field, choose the custom field value you used to assign the VAT rate to your products.

For the Price, be sure to use the right attribute depending on how the prices are set up in your WooCommerce store.

Step 5 – Publish The Feed And Upload To Fruugo

  1. Scroll up and click on Publish and the feed will be generated.
Product Feed Manager Publish Fruugo Feed
  1. Setup category mapping and update your feed configuration with your mapped data. (See the previous step to understanding what to do here.)
  1. Update your feed with all the default attributes assigned. Then you will be able to download your feed.
Product Feed Manager Download Fruugo Feed

And that’s it. You can then go ahead and upload your products on the Fruugo marketplace and start getting more sales.


As you saw above, this is how easily you can generate Fruugo product feed using Product Feed Manager for WooCommerce.

If you want, you can check out the plugin here:

Initially, test out the free version of the plugin, and once you are sure the plugin does what is required, you can go ahead think about upgrading to Pro.

Promoting your WooCommerce products on Fruugo may be a gamechanger for you and your business as it has already proven to be a big factor in helping small to medium e-commerce grow real quick.

So it’s high time you take advantage of this marketplace as well.

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About Author


Rafi works as a ''Full-Stack Content Marketer and Product Manager'' at RexTheme. He focuses on redefining the boundaries of what content marketing can be. Follow him on Twitter @rafialam04

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