AOV Marketing: What is Average Order Value in eCommerce [2025]

I know someone who’s been working with WooCommerce store owners for years, and one thing kept coming up most stores are so focused on getting more traffic, they forget to make the most of the traffic they already have. That’s where Average Order Value (AOV) becomes a game-changer.

In one case, a simple A/B test on the cart page increased AOV by 32%.

From this case study, you can realize the impact of AOV marketing. No extra ads. No big campaigns. Just better offers at the right moment.

The truth is, boosting AOV is one of the easiest ways to grow revenue without spending more. But many store owners still throw in random bundles or upsells, hoping something sticks, and that rarely works.

This guide is here to clear things up. You’ll learn what AOV marketing really means in eCommerce, why it matters, and practical ways to increase it.

Let’s get into it,

TL: DR – AOV Marketing in eCommerce

• Average Order Value (AOV) measures the average amount customers spend per order
• Understanding and tracking AOV helps boost revenue without increasing traffic
• Learn the formula to calculate AOV with practical examples
• Discover why AOV matters for your eCommerce business growth
• Explore 10 proven strategies to increase AOV, such as:
  – Setting free shipping thresholds
  – Creating product bundles
  – Using upselling and cross-selling
  – Launching loyalty programs
  – Optimizing the checkout page
• Improve ROI, customer lifetime value, and reduce fulfillment costs by focusing on AOV
• Start testing and optimizing your offers to maximize revenue growth
• Get insights on tools and platforms to efficiently implement AOV-boosting tactics

Some Recommended Tools to Increase AOV in eCommerce

• Dynamic Discount – Set smart discounts that encourage customers to spend more and increase AOV in your WooCommerce store.
• WPFunnels – Create sales funnels with upsells and order bumps to boost AOV for your WordPress Site.
• Bold Bundles: Easily create flexible bundles in Shopify that grow cart value and help to increase AOV.
• YITH Product Bundles: Offer product bundles to raise the average purchase value and improve AOV.
• TrustPulse: Use real-time social proof notifications to build trust and nudge customers toward bigger orders, boosting your AOV.

What is AOV Marketing & How does it Work?

AOV marketing means getting each customer to spend more when they shop from you.

Instead of spending extra on ads, you simply encourage shoppers to add more to their cart, like buying a bundle or hitting a free shipping limit.

For example, you have a shoe store, and most customers spend around $50. You can offer a “Shoes + Socks for $70” bundle and set free shipping at $75. That small tweak encourages people to add one more item, so you earn more from the same number of orders.

What is the Formula to calculate AOV in eCommerce?

The formula to calculate Average Order Value (AOV) is:

AOV = Total Revenue ÷ Total Number of Orders

This simple business metric helps you measure the average dollar amount spent by each customer in a single purchase.

That means each customer, on average, spent $50 per order.

Tracking AOV helps you craft better pricing strategies and offer more products smartly to reach a higher AOV without needing more traffic.

Why does AOV Matter to eCommerce Business?

Now, I’m going to explain why Average Order Value (AOV) matters so much for your eCommerce business.

• Revenue Growth: Increasing AOV means more money from each customer without needing extra visitors. This boosts your total average revenue and overall profits significantly. A good AOV is essential for sustainable growth in any online store.
• Cost Efficiency: A higher AOV improves your channel’s profitability by making each sale more valuable. This lowers your customer acquisition cost over time. Efficient use of marketing budgets benefits eCommerce brands and agencies alike.
• Pricing Insight: Knowing your average order value formula helps you set smarter prices and offers that customers find valuable. This encourages bigger purchases and better margins. Proper pricing strategies rely on this important metric.
• Customer Value: When customers spend more per order, their lifetime revenue grows. This makes your business more profitable in the long run. Tracking AOV by individual customer helps tailor offers to maximize value.
• Upsell Success: Clear AOV data lets you design upsells and cross-sells that increase order size. This boosts revenue without extra marketing spend, a key part of effective sales strategies. Targeting customer orders smartly leads to consistent revenue increases.
• Bundle Opportunities: Tracking AOV reveals which product types sell well together naturally. You can then create bundles that increase the average order size. Bundling expensive products with cheaper ones can raise the overall purchase amount.
• Customer Loyalty: Offering deals tied to AOV encourages customer retention. This builds long-term loyalty and steady revenue streams. Happy customers from your customer base often become your best promoters.
• Shipping Strategy: Free shipping thresholds based on AOV motivate customers to add more items. This helps manage shipping costs while increasing order value. Setting the right threshold influences customer behavior on your eCommerce website.
• Performance Tracking: Regularly tracking average order value shows what sales tactics work best. This data helps you optimize offers and improve profitability over time. AOV is an industry standard for measuring success in online businesses.
• Targeted Marketing: Knowing your top customers and customer demographics allows focused marketing campaigns. This increases revenue by reaching your most valuable customer groups. Effective marketing campaigns focus on these segments for better results.

What are the Proven Strategies to Increase AOV in Sales

After describing all things, I hope you understand what average order value marketing is and how it matters. I’m going to share some easy ways to help you get your customers to buy more each time they shop.

• Set Free Shipping Thresholds: You can get your target customers to spend a little more by offering free shipping when their order reaches a certain amount. This is a simple but successful strategy that raises your average order value (AOV) and boosts your ecommerce purchases without extra ad costs.
• Create Product Bundles: Offer related products together at a special price. This encourages customers to buy more at once, increasing your average order value. Bundles are a powerful metric to watch to see how much your customers spend in a defined period.
• Use Upselling & Cross-Selling: Suggest better or extra products while customers shop or check out. This helps your target customers buy more, growing your average order value and ecommerce purchases. Don’t forget to track AOV to see the impact.
• Launch Loyalty Programs: Reward repeat buyers with points or discounts to make them come back and spend more. Loyalty programs increase average order value over time, and tracking this important metric shows how customers behave in a defined period.
• Enable Smart Merchandising: Show popular or high-profit products in the right spots to guide your target customers to add more to their carts. This is a powerful metric that raises your average order value and improves ecommerce purchases.
• Optimize Checkout Page: Make checkout quick and easy to reduce cart abandonment. Adding last-minute offers here can raise your average order value an important metric to track during a defined period.
• Run Limited-Time Promotions: Use flash sales or bogo deals for a short time to create urgency and encourage customers to spend more. These successful strategies increase your average order value and ecommerce purchases quickly.
• Showcase Social Proof: Display reviews or ratings near products to build trust with your target customers. Social proof is a powerful metric that helps increase your average order value and sales.
• Apply Personalization Tactics: Use customer data to show relevant products and offers. Personalized shopping helps customers buy more. Tracking AOV shows how well these tactics work over time.
• Use Retargeting & Remarketing: Remind customers about products they viewed or left in carts through ads or emails. This brings back your target customers, raising your average order value and ecommerce purchases. It’s a simple, successful strategy you can measure by tracking AOV regularly.

How to Track Average Order Value in eCommerce

Let’s look at how you can easily track Average Order Value in sales and monitor your progress over time.

• Calculate AOV: Divide total revenue by the number of orders in a set period, like weekly or monthly. This gives you the average amount each customer spends per purchase.
• Use Analytics: Check your eCommerce platform’s built-in analytics as WooCommerce or Shopify dashboards. These tools show your AOV without extra setup needed.
• Set Up: Use Google Analytics to track AOV and understand customer purchase behavior. It helps you see detailed insights beyond basic sales numbers.
• Monitor Regularly: Track your AOV consistently to spot trends or changes. This lets you adjust marketing strategies for better results quickly.
• Compare Periods: Review AOV over different time frames to measure success. It shows if discounts, bundles, or upsells are helping boost your average order value.
• Leverage Tools: If you use tools like Dynamic Discount or WPFunnels, tracking AOV becomes easier. These plugins provide built-in reports that simplify monitoring and optimizing your sales.

In the next section, I am going to explain what more tools will help you to incerase AOV.

What are the Tools and Platforms for AOV Marketing?

If you want to increase AOV in digital marketing effectively, using the right tools and plugins can make the process much easier and more efficient.

1. Dynamic Discount – Increase AOV in WooCommerce

Dynamic Discount helps increase your Average Order Value (AOV) by giving automatic discounts based on cart size or total spend. This encourages customers to add more items to their WooCommerce cart.

For example, offering “Spend $100, get 10% off” motivates shoppers to buy extra products to reach that discount. It’s a smart way to boost AOV in digital marketing.

By using these smart discounts, you make customers feel they’re getting a deal while increasing your store’s overall sales and revenue. It also helps encourage bundling products to raise AOV effectively.

2. WPFunnels – Boost AOV with Sales Funnels in WordPress

WPFunnels helps boost your Average Order Value (AOV) by creating sales funnels with upsells and order bumps on your WordPress site. It guides customers to add more products before checkout, increasing their total spend.

For example, if a customer adds a jacket to their cart, you can offer matching scarves or gloves as an upsell to raise the AOV. This makes your WooCommerce store more profitable.

As you’ve seen above with the Swanky website, using A/B testing helped increase AOV by 32%. You can easily run A/B tests within WPFunnels to find the best offers and optimize product bundling.

3. Bold Bundles – Flexible Bundling to Grow AOV on Shopify

If your website runs on Shopify, Bold Bundles is a perfect solution to increase your Average Order Value (AOV). It helps you create flexible product bundles that encourage customers to buy more together.

For example, if a customer selects a coffee mug, Bold Bundles can offer matching coffee beans or a travel thermos as part of a discounted bundle. This helps increase AOV and boost your Shopify sales.

By offering customizable bundles, you make it simple for customers to combine products they like, which grows their order size. This is a smart AOV marketing strategy for Shopify sellers.

4. YITH Product Bundles – Raise Purchase Value with Bundling

YITH Product Bundles is a great tool to raise your Average Order Value (AOV). It lets you create bundles of related products that customers can buy together at a discount.

For example, if a customer adds a smartphone to their cart, you can bundle it with a charger and headphones. This encourages buyers to spend more and increases your overall sales.

By making it easy to offer discounts on grouped products, YITH Product Bundles helps you boost average purchase value and improve your AOV marketing strategy effectively.

5. TrustPulse – Increase AOV Using Social Proof

TrustPulse helps increase your Average Order Value (AOV) by showing real-time social proof notifications on your website. These alerts build trust and create urgency, encouraging customers to buy more.

For example, when a visitor sees “Sarah just bought this jacket,” they feel more confident to add extra items to their cart. This boosts your sales and raises the AOV.

Using TrustPulse’s social proof, you can nudge shoppers toward bigger orders and improve your AOV marketing strategy effectively. It’s a powerful tool for any WooCommerce or Shopify store.

Conclusie

Now you understand AOV marketing and how it can boost your eCommerce growth. Increasing Average Order Value means earning more from each customer without needing more visitors.

Using smart strategies like discounts, bundles, and upsells helps increase what customers spend per order. This makes your store more profitable and more efficient.

Focusing on AOV marketing helps you grow revenue steadily and build a stronger online store. It’s a powerful way to maximize profits without extra traffic.

To make boosting AOV easier, consider using Dynamic Discount. It offers smart, automatic discounts that encourage customers to spend more and grow your WooCommerce store effectively.

** FAQs **

What’s the difference between AOV and total sales?

• AOV measures the average amount each customer spends per order. Total sales are the sum of all revenue your business makes over a set period. While AOV helps you understand customer buying habits, total sales show your overall income.

How often should I track my AOV?

• Tracking AOV regularly—weekly or monthly—is best to spot any changes or trends. This helps you adjust your marketing strategies quickly and keep improving your store’s performance. Consistent tracking keeps you informed

Can AOV marketing work for small stores with fewer products?

• Absolutely! Even if you have a small store or limited products, you can increase sales by encouraging customers to buy related items or offering smart discounts. AOV marketing works well no matter the size of your business.

Is increasing AOV better than getting more customers?

• Both strategies are important for growth, but increasing AOV often brings faster revenue gains. You earn more from each existing customer without needing to attract new ones. Using both methods together gives the best results.

Do I need special tools to start AOV marketing?

• You don’t need special tools to begin; you can start with simple bundles or discounts. But tools like Dynamic Discount can automate and optimize your efforts, making it easier to increase AOV and boost sales efficiently.