How To Generate Glami XML Feed To Sell Fashion Products – WooCommerce (2021)

How To Generate Glami XML Feed To Sell Fashion Products – WooCommerce (2021)

If you own an online store in Europe to sell fashion products, then you can easily boost your sales by promoting on a popular online marketplace – Glami.

Glami is now among the top online platforms in Europe to sell fashion & apparel products, operating in over 18 countries. In fact, it is considered the #1 website to buy fashion products in the Czech Republic and Romania.

With over 16 million monthly visitors, and 180,000+ orders generated per month, the Glami marketplace is surely a platform you can rely on.

Now, to promote your products on Glami, it is crucial to submit your product data in the right format. Glami has its own format for XML feed to upload your products to their marketplace.

The good news is, if you run a WooCommerce store, then you can generate this product feed in just a few clicks.

In this guide, you will learn about the required product data you need to include in the Glami XML feed, and you will learn about a reliable plugin that will help you generate the product feed in a matter of minutes.

After reading this guide, you will

  • Know how to optimize the product data for the best results
  • Learn what data to include in the product feed
  • Learn to generate a WooCommerce product feed for Glami real quick
  • Start promoting your products on Glami and get more sales.

So let’s begin.

Requirements To Join Glami To Promote WooCommerce Products

To start selling on Glami, you must meet the following requirements:

  • Ensure that you have a valid e-commerce store that is SSL certified.
  • Prepare a proper XML Feed in the format that they accept (explained later in this article).
  • Implement Glami Pixel on your products manually or using Google Tag Manager.
  • Fill out the registration form and submit your product feed.

And that’s it. Next, you will be notified in two business days if your products were uploaded successfully or if there is an error.

Once your products are approved and published, you will start getting more traffic in no time.

FYI:
Glami has a flexible CPC module. It ensures that the products with higher costs have higher CPC, whereas products with lower costs will have less CPC charged. Also, certain product categories may have seasonal changes in CPC; for example, Summer products will have a lower CPC during the winter and a higher CPC in the summer.

Now that you know the requirements, let me guide you on generating its product XML feed.

XML Feed Structure To Upload Products On Glami

Normally, the feed structure is as follows:

<?xml version="1.0" encoding="utf-8"?>
<SHOP>
	<SHOPITEM>
            ---PRODUCT ATTRIBUTES AND DATA HERE--- 
	</SHOPITEM>
	<SHOPITEM>
            ---PRODUCT ATTRIBUTES AND DATA HERE--- 
	</SHOPITEM>
</SHOP>

**Each product is considered as a SHOPITEM in the feed.

If you have a WooCommerce store, you do not need to worry about creating this format on your own.

You can simply use the plugin, Product Feed Manager for WooCommerce, to generate this feed in just a few clicks.

**We will discuss more about this plugin later on in this article.

Now, let us look at a list of the required product attributes that you must include for every product.

Later, I will show you an example XML feed with product data and guide you on how you can generate this feed real quick.

Required Product Attributes For Glami Feed

The following are the mandatory attributes you need to submit for each product.

  • ITEM_ID
  • PRODUCTNAME
  • DESCRIPTION
  • URL
  • IMGURL
  • PRICE_VAT
  • MANUFACTURER
  • CATEGORYTEXT
  • SIZE
  • DELIVERY_DATE
  • ITEMGROUP_ID

Read details about each of these attributes below or click here to skip to the feed generation guide.

AttributeFormat With Example
ITEM_ID

This is the unique ID of a product. In WooCommerce, you may use the Product ID or the SKU as the value for this attribute.
<ITEM_ID>1031</ITEM_ID>
PRODUCTNAME 

This is the title of the product. You may use your product title from WooCommerce as its value.

It is recommended to add features to the title such as gender, material, color, or other notable features that may define your product (except the size).
*This will also help to rank products in your own store.

Do not add any promotional terms to the product name, such as ‘free delivery’ or ‘discount,’ etc.
<PRODUCTNAME>Pullover Hoodie For Men – Red</PRODUCTNAME>
DESCRIPTION

You may include a short product description explaining more about the product features.

Do not provide any false information about the product.

Submit the description in the correct language of your local Glami marketplace. For example, if you are selling in Czechia, then the description must be in the Czech language.
<DESCRIPTION><![CDATA[ This hoodie has a branded logo on front and a half-zip closure ]]></DESCRIPTION>
URL 

This is the link to the product page on your website.

*Make sure it is SSL certified.
<URL>https://www.yourdomain.cz/products/pullover-hoodie-1</URL>
IMGURL 

This is the link to the main image of the product.

You must submit a real image of the product. It should not have any graphics, enhancements, watermarks, or promotional texts.

Also, there should not be any other objects visible in the image – it should just be the product with a light background.

The image must be at least 500 px in width.

If it’s a product variant, then the image should match the exact variant. For example, if a t-shirt varies in colors, Red and Blue, then the Red variant should include the image of the Red t-shirt, and the Blue variant should include the image of the Blue t-shirt.
<IMGURL>https://www.yourdomain.cz/pullover-hoodie-1-img1.png</IMGURL>
PRICE_VAT 

This is the net price of the product.

No need to include the currency as that is decided based on the location you are promoting on.

Do not use any thousand separators. You may only use a decimal(.) or comma(,) to indicate a factional amount.
<PRICE_VAT>29.99</PRICE_VAT>
MANUFACTURER 

This is the brand name of the product. Submit this attribute only when the product falls under a brand listed in Glami.

So before adding this attribute, browse through Glami’s brand list to find out if you have products that fall under them.
<MANUFACTURER>Adidas</MANUFACTURER>
CATEGORYTEXT 

Glami has its own category list, and you need to indicate which category each of your products may fall under.

You may view all categories here:
Glami.cz –
XML view
PDF view

Glami.eco –
XML view
PDF view

**You will find category lists in your required language on the knowledge page for your respective country.

P.S. You may use category mapping in our suggested plugin to submit the right category as per Glami’s requirements without changing the actual categories in your WooCommerce store.
**I’ll explain how later in this guide.
<CATEGORYTEXT>Glami.eco | Men’s sustainable clothing and shoes | Men’s sustainable clothing</CATEGORYTEXT>
SIZE 

For every product, you need to submit the size parameter.

By default, the value is considered as EU or INT size system.

If you follow any other size system, then also include the attribute “SIZE_SYSTEM”, to indicate the system you follow.
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>41</VAL>
</PARAM>
DELIVERY_DATE 

This attribute actually indicates how soon the product is available for shipping, i.e., if it is in stock.

If you have the product in stock, then use the value as 0.
Else, mention the number of days after which the product will be in stock.

*Do not submit any product that is only available on request.
<DELIVERY_DATE>0</DELIVERY_DATE>
ITEMGROUP_ID

For a variable product, every variant should be submitted as a separate shop item, but they all should have a common item group ID to indicate that they are variants of the same product.
<ITEMGROUP_ID>1030</ITEMGROUP_ID>

Optional Product Attributes You May Include In The Feed

You may also submit a few additional attributes for better performance.

  • URL_SIZE
    If you have a variable product that varies with size, then you can include this attribute and submit the product link with the size selected by default.
Format:

<URL_SIZE>https://www.yourdomain.cz/products/pullover-hoodie-1?size=41</URL_SIZE>
  • IMGURL_ALTERNATIVE
    You may submit additional images of your product using this attribute. Submit this attribute multiple times to include multiple additional images.
Format:

<IMGURL_ALTERNATIVE>https://www.yourdomain.cz/pullover-hoodie-1-img2.png</IMGURL_ALTERNATIVE>
<IMGURL_ALTERNATIVE>https://www.yourdomain.cz/pullover-hoodie-1-img3.png</IMGURL_ALTERNATIVE>
  • PARAM
    You may submit extra parameters or features of the product using this attributes (same as the size attribute).
Format:

<PARAM>
    <PARAM_NAME>colour</PARAM_NAME>
    <VAL>green</VAL>
</PARAM>
  • MATERIAL
    You have the option to submit the material and the percentage of material used in the product. Its format is similar to the Size and the Param attribute but has an additional Percentage tag.
Format:

<PARAM>
    <PARAM_NAME>material lining</PARAM_NAME>
    <VAL>cotton</VAL>
    <PERCENTAGE>50%</PERCENTAGE>
</PARAM>
  • SIZE_SYSTEM
    If you use a size system other than EU or International, you may submit this attribute to indicate which size system you use.
    Supported size systems.
Format:

<PARAM>
    <PARAM_NAME>size_system</PARAM_NAME>
    <VAL>US</VAL>
</PARAM>
  • DELIVERY
    You may add additional delivery information for a product if you deliver that particular product using a postal service other than your default delivery method. You need to include the delivery ID, the delivery price, and the delivery price COD.
Format:

<DELIVERY>
    <DELIVERY_ID>PPL</DELIVERY_ID>
    <DELIVERY_PRICE>45</DELIVERY_PRICE>
    <DELIVERY_PRICE_COD>90</DELIVERY_PRICE_COD>
</DELIVERY>
  • EAN
    If you have the product EAN, you may submit it via this attribute.
Format:

<EAN>1234567890123</EAN>
  • More Relevant Parameters
    You may also submit additional parameters or features of your products to make them more relevant. For example, if you have a costume for Halloween, you may submit a parameter for ‘occasion’ with the value ‘Halloween.’
    Each parameter you submit will be a separate product feature it will rank for in the marketplace.
    Here are a few more examples:
<PARAM>
    <PARAM_NAME>occasion</PARAM_NAME>
    <VAL>halloween</VAL>
</PARAM>
<PARAM>
    <PARAM_NAME>pattern</PARAM_NAME>
    <VAL>checkered</VAL>
</PARAM>
<PARAM>
    <PARAM_NAME>season</PARAM_NAME>
    <VAL>winter</VAL>
</PARAM>

Example Feed For Glami In The Right Format

Here’s a sample feed structure with the mandatory attributes and example data.

<?xml version="1.0" encoding="utf-8"?>
<SHOP>
	<SHOPITEM>
		<ITEM_ID>1031</ITEM_ID>
		<PRODUCTNAME>Pullover Hoodie For Men - Red</PRODUCTNAME>
		<DESCRIPTION><![CDATA[ This hoodie has a branded logo on front and a half-zip closure ]]></DESCRIPTION>
		<URL>https://www.yourdomain.cz/products/pullover-hoodie-1</URL>
		<IMGURL>http://images.example.com/adidas-superstar-ii-2015.jpg</IMGURL>
		<PRICE_VAT>29.99</PRICE_VAT>
		<MANUFACTURER>Adidas</MANUFACTURER>
		<CATEGORYTEXT>Glami.eco | Men's sustainable clothing and shoes | Men's sustainable clothing</CATEGORYTEXT>
		<PARAM>
		<PARAM_NAME>size</PARAM_NAME>
		<VAL>41</VAL>
		</PARAM>
		<DELIVERY_DATE>0</DELIVERY_DATE>
		<PARAM_NAME>colour</PARAM_NAME>
		<VAL>blue</VAL>
		</PARAM>
		<PARAM_NAME>style</PARAM_NAME>
		<VAL>lifestyle</VAL>
		</PARAM>
		<ITEMGROUP_ID>1030</ITEMGROUP_ID>
	</SHOPITEM>
</SHOP>

Now that you have a good idea of the required product data you need to submit on Glami let us look at how you can generate an XML feed of your WooCommerce products in just a few clicks.

7 Steps To Generate Glami Product Feed In Your WooCommerce Store

In WooCommerce, you will find an efficient tool, Product Feed Manager for WooCommerce, to generate an XML feed for all of your products in just a few clicks.

The plugin has a pre-built template with the required product data for Glami in the right format.

This guide will give you step-by-step instructions on using the plugin and generating the required feed real quick.

Step 1 – Install & Activate Product Feed Manager

  1. Go to your Dashboard. Here, got to Plugins and click on the Add New button.
WordPress Dashboard - Add New Plugin
  1. Type “Product Feed Manager” on the search box, and you will find the plugin Product Feed Manager for WooCommerce.
WordPress Dashboard - Search For Plugin
  1. Click on the Install Now button and then Activate the plugin.
Activate Product Feed Manager

Once you activate the plugin, you will find the Product feed menu on your dashboard menus.

Step 2 – Enable Glami As A Merchant Type For The Plugin

  1. Go to Dashboard > Product feed and then go to the Settings.
Product Feed Manager Settings Home
  1. Click on the Merchants tab, and it will show you all the supported Merchants by PFM.
Product Feed Manager Merchants List
  1. Search for Glami from this list and enable it.
    **You may use Command + F (Mac) or Ctrl + F (Windows) to use the browser search and find it.
  1. Next, go to the Controls tab.
Product Feed Manager Controls Settings
  1. Here, click on the Purge Cache button below.
Product Feed Manager Purge Cache

Your merchant is now enabled, and you are ready to generate the required product feed.

Step 3 – Start Creating A New Feed & Configure Basic Settings

  1. On your dashboard, click on Product Feed and then click on Add New Feed
Product Feed Manager - Add New Feed

You will be taken to a blank feed generation page.

Product Feed Manager - New Feed

You will first need to configure a few basic options before configuring the feed attributes.

  1. Give a name to your feed.
  1. Choose whether you want to include All Published Products in your store or you want to use a filter to exclude a few products.
Generating Glami Feed
  1. If you want this feed to auto-update as per the changes you make in your store, on a fixed interval, you may Enable the Refresh Interval option to Hourly, Daily, or Monthly.
  1. Keep the “Include Variable Parent Product” as no and the “Include Product Variations” as Yes.
Variable parent and variants
  1. The rest of them are already configuried as required. You may change the options if required.

Step 4 – Use The Glami XML Feed Template

  1. Scroll down to the Feed Configuration section, and select Glami as the Merchant Type.
    Keep the File Format as XML.
Glami XML feed attributes

You will see that all the required attributes will appear below.

Step 5 – Assign The Right Values To Unassigned Attributes.

Notice that most of the attributes are configured.

  1. You will simply need to assign values for the following:
  • Manufacturer
    If you are the sole manufacturer of all of your products, you can set the type as Static and input your company name as the value.
    If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
    **You may try using Perfect Brands for WooCommerce to assign the brand names more easily.
  • Category Text
    To assign the category text, you will need to use category mapping, which will be done in the next step. For now, leave it as it is.
  • Size value
    You can see the attribute ‘size’ is added as a parameter. For the value, you have to assign the field name or the attribute name in which you saved the size.
  1. Next, scroll up and Publish the feed.

Once the feed is published, it’s time to use Category Mapping.

Step 6 – Use Category Mapping Using The Accepted Glami Category List

To use category mapping, first, you will need the category list supported by Glami.

The follow the instructions below.

  1. On your Dashboard menus, under Product Feed, click on Category Mapping. You will be taken to the category mapping page.
category mapping

Here, all the categories in your store will be listed.

  1. Give a name on the Mapper Name field.
  1. Next, for every category listed here, find a relevant/appropriate category from Glami’s category list. Then copy the category’s full name and paste it in the field beside the respective category.
  1. Scroll down and click on the Save button, and your mapper will be saved.

Step 7 – Update & Generate Your Accurate XML Feed

  1. Go to Dashboard > Product Feed > All Product Feeds, and edit the feed you were creating.
  1. Once it loads, on the right side, click on the Purge Cache button.
  1. Next, scroll down to the Feed Configuration section and click on the vlaue field for the Category Text attribute.
Glami category mapping value
  1. At the very bottom of the value list, you will find the category map you created. Select it.
  1. Now, scroll up and click on Update.

That’s it. You have created your required product feed. The next thing to do is implement Glami Pixel and upload your fashion products to the Glami marketplace.

Simply check with the requirements to promote on Glami and get your products uploaded on their huge marketplace to start getting more sales.

Conclusion

Glami is quite popular among locals in countries such as Czech Republic, Slovakia, Romania, etc. You, too, should take advantage of the huge audience has to offer and boost your WooCommerce sales.

Use Product Feed Manager for WooCommerce to generate the XML feed in minutes and start boosting your sales.

Check out the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– https://rextheme.com/best-woocommerce-product-feed/

Initially, test out the free version of the plugin, and once you are sure the plugin does what it claims, you can go ahead and upgrade to Pro.

Grow your business with a reliable marketplace on your side.

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About Author

Rafi

Rafi works as a ''Full-Stack Content Marketer and Product Manager'' at RexTheme. He focuses on redefining the boundaries of what content marketing can be. Follow him on Twitter @rafialam04

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