7 Frequently Bought Together Examples for Your WooCommerce Store [2025]

A couple of years ago, I worked with an up-and-coming skincare brand that couldn’t figure out why its average order value was flat.

We tested a simple frequently bought-together bundle: their best-selling vitamin C serum and a $12 makeup remover.

No discount. No ad spend. Just that one pairing and their AOV jumped by 22 percent over a weekend.

If you’re here, you’re probably looking to do the same. Increase revenue without spending more on traffic. And the truth is, bundling works, but only when it’s relevant.

Too many store owners slap together random products and hope for the best. But when the pairing makes sense to the customer, it feels less like an upsell and more like a helpful suggestion.

Epsilon reports that 65 percent of shoppers are more likely to stick with brands that offer a personalized experience.

Bundling is one of the fastest ways to deliver that.

In this article, I’ll share 7 frequently bought-together examples that actually work in any industry. You’ll see why they convert, and how to make them fit your brand and product line.

Let’s get started,

TL;DR – 7 Frequently Bought Together Examples to Inspire Your Store

• Frequently Bought Together boosts sales by making helpful product suggestions.

Why does it work for your store:

• Increases average order value (AOV)
• Saves customers time
• Promotes lesser-known products
• Triggers impulse buys
• Drives cross-sell
• Supports seasonal campaigns

7 real examples to learn from:

• Amazon – Precise, data-driven bundles
• Walmart – Practical add-on suggestions
• West Elm – Stylish room-ready sets
• Boll & Branch – Core product + accessory pairings
• Ikea – Visual bundle suggestions
• ASOS – Full outfit combinations
• Canyon Bicycles – Gear and accessory bundles

Tip: Try the Dynamic Discount plugin, it lets you set up smart offers like bulk, BOGO, cart-based, and time-limited discounts automatically.

What is Frequently Bought Together & How Does it Work?

Frequently Bought Together shows your customers which items are often bought together with the product they’re viewing. This helps you encourage them to add more to their cart.

For example, if someone is looking at a wireless mouse, you might show a laptop stand and a mouse pad as items often bought together. These accessories make a perfect bundle for a better workspace.

You can use real customer data or set combos manually to create smart suggestions. This makes shopping easier for your customers and encourages them to buy more.

How Does This Method Help You as an Online Seller?

Using the frequently purchased together method can directly improve your sales and customer experience in several ways.

i. Increase Average Order Value (AOV)

Suggesting complementary products can increase the average order value. When a customer adds one item, show them related items they’re likely to need.

For example, if someone buys a smartphone, suggesting a case or screen protector encourages a bigger purchase.

This turns single-item checkouts into multi-item sales, helping you earn more from the same customer with very little extra effort.

• You can learn more about how to increase AOV from here
• If you want to learn about aov marketing, you can also go further.

ii. Save Your Customer’s Time and Effort

Your customers don’t have to spend time searching for items they might need with their original purchase.

Let’s say someone buys a DSLR camera; showing them camera lenses, tripods, and memory cards as “frequently bought together” items means they don’t have to go looking for these accessories themselves.

You’re offering a simple, one-stop shopping experience, which makes it more likely they’ll complete the purchase.

iii. Expose Lesser-Known Products

Not all of your products will be top-sellers, but by pairing them with popular items, you can increase their exposure.

For instance, if your store sells running shoes and a popular fitness tracker, pairing the fitness tracker with your shoes on the product page can introduce that tracker to customers who might not have considered this bundle buying otherwise.

This can lead to more sales for products that wouldn’t typically get as much attention on their own.

iv. Boost Impulse Purchases

Customers are more likely to add an extra item to their cart when they see it next to something they’re already buying.

For example, if someone is buying a laptop and sees an offer for a matching laptop sleeve, they may decide to buy the sleeve as well without much thought.

This kind of impulse buying can significantly increase your sales per customer.

• Learn more about how to activate customers’ impulse purchases

v. Drive Cross-Selling Opportunities

The Frequently Bought Together feature can help you cross-sell products from different categories.

For instance, if a customer is buying a home coffee maker, you can show them coffee beans, mugs, or milk frothers as items that are commonly purchased with the coffee maker.

This encourages customers to add items from different categories, increasing the range of your sales and introducing them to products they might not have considered.

vi. Target Seasonal Needs

You can use frequently bought-together suggestions to match seasonal needs. This helps your store stay relevant during different times of the year.

For example, if someone buys snow boots in winter, suggest thermal socks or gloves. These timely add-ons improve customer satisfaction and convenience.

Offering season-specific combos helps boost sales by showing the right products at the right time. It’s a simple way to drive more value from each purchase.

7 Frequently Bought Together Examples for Your Store

The Frequently Bought Together feature is everywhere, from global giants to niche stores.
Let’s explore how different websites use it.

1. Amazon

Amazon knows exactly what you’re looking for—even before you do. It ensures every recommendation feels like it’s made just for you.

From the moment you add an item to your cart, Amazon’s algorithms go to work, showing combinations that make sense and add value.

I have added a set of baby pacifiers to the cart, and here are the recommended products in every possible way which was relevant.

First, they suggested some top picks that can be bought with the pacifier. Then they showed me the items that other customers also bought with the pacifier I had added to the cart. This is incredible to trigger the need for a product.

Not only that, Amazon also observes shopping trends and recommends products according to what customers also buy. This recommendation also drives your customers to add more items to the cart.

A great part is that no matter how much you scroll down, the product added to the cart will stick to the upper right corner.

So, you can say Amazon works magically while recommending sponsored frequently bought products.

• You can learn more about the Amazon Seller Center feed if you are interested in this marketplace.

2. Walmart

Walmart stands out as a great example of frequently bought-together (FBT) recommendations, offering a seamless shopping experience for gamers.

Imagine you’re eyeing a Microsoft Xbox Series X. Walmart doesn’t just stop there—they suggest essentials like a wireless controller, an expansion card to boost storage, and EA Sports College Football 25 (Xbox Series X physical copy) to get you started.

This smart approach ensures you have everything you need for a complete gaming setup within less time & effort.

• If you want to sell on Walmart Marketplace, you can also read this guide

• Here is another guide to Walmart’s market strategies

3. West Elm

West Elm has a smart approach to recommending frequently bought-together items, especially when you’re browsing for furniture.

Let’s say you’re checking out a dining table. They don’t just stick to dining chairs; they can suggest a Parker buffet, a Parker sofa, or a media console, which may complement the look of your dining room.

It’s all about helping you visualize an entire dining setup, which can often lead you to add more to your cart.

They also feature a “Frequently Paired With” section that recommends multiple designs of dining chairs that complement the dining table you’ve chosen, encouraging you to complete your dining table setup.

4. Boll & Branch

Boll & Branch excels at using frequently bought-together (FBT) to boost sales by engaging customers early in their shopping journey.

Suppose you’re browsing for a comfy mattress, a “You May Also Like” section suggests items like mattress protectors and mattress toppers that complement the mattress perfectly.

This approach works because shoppers are still exploring and open to enhancing their purchases. At checkout, Boll & Branch seals the deal with a “25% off $300+ with code CYBER25” offer, encouraging customers to grab extra items at a discount.

5. Ikea

Ikea is another online furniture store that appears as a great website for recommending frequently bought together products.

If you add a cabinet to the cart they first will recommend you similar products to open more choices in front of you.

Then, after the next scroll, you’ll see their recommended products, such as hangers, hooks, or stands, necessary for the cabinet to get its maximum user experience.

After that, you will get the below recommendation as “Get the Look” where they suggest more furniture that the customers may like just to complete the full setup of the room.

So, this will pique the urge to have a full setup of your cabinet, and they will make their money at the same time.

• Read this online furniture marketing if you are in the related industry

6. ASOS

ASOS is a standout example of effective frequently bought-together recommendations because it goes beyond simple pairings. Their “Buy the Look” feature uses machine learning to suggest complete outfits that work together seamlessly.

If you’re shopping for a jacket, you’ll see recommendations for jeans, shoes, or accessories that match the style and color of the product you’re viewing.

What makes ASOS unique is how their algorithm doesn’t just tag items from product images. Instead, it analyzes each product’s style to find complementary pieces that will make you feel like your own personal stylist curated the suggestions.

7. Canyon Bicycles

Canyon Bicycles is a great example of how to make frequently bought-together (FBT) work for high-ticket items.

When customers invest in something as expensive as a $4,000 bike, Canyon focuses on suggesting affordable add-ons, like accessories or gear that other riders bought.

Their approach includes offering sponsored frequently bought-together bundles at discounted prices and using persuasive messaging to show how these extras enhance the main product.

Now I’ll show you how you can create frequently bought together recommendations using WooCommerce.

Best Free Tools to Create Frequently Bought Together

Now I’ll show you how you can create frequently bought together recommendations using WooCommerce.Best Free Tools to Create Frequently Bought Together

If you’re looking to boost sales by showing relevant product bundles, these free WooCommerce tools are a great place to start.

• WPC Frequently Bought Together for WooCommerce: This tool is perfect if you want full control with a quick setup. You can manually group products, apply bundle discounts, and let users add them all to the cart in one click. Great for creating a frequently bought-together template.
  
• Frequently Bought Together for WooCommerce (Premio): You can use this if you like a clean, Amazon-style layout. It supports both manual and automatic product pairing and works well even in the free version. Ideal for improving your bought-together product suggestions.
• Cart Upsell for WooCommerce: This plugin is ideal if you want to show related products at checkout. It helps encourage users to buy more right before purchase without overwhelming them. Perfect for simple buy-together offers.
• Product Recommendations for WooCommerce (by SomewhereWarm): This tool is best if you want smart, rule-based bundles. You can display frequently bought together products based on tags, categories, or user behavior. Great for personalized recommendations.
• Custom Related Products for WooCommerce: You can use this if you prefer hand-picking related items. It’s easy to manage and lets you create curated bought-together suggestions without automation.

Schlussfolgerung

Frequently bought-together recommendations make shopping easier and increase sales by showing customers items that go well together. This improves their experience and encourages bigger purchases.

Start with your best-selling products and test different bundles to see what works. Adjust your offers regularly to keep them relevant and appealing.

This simple strategy not only raises your average order value but also builds trust and loyalty with your customers over time.

To create similar effects, use a dynamic discount plugin that offers product bundling, BOGO deals, and time-limited offers. These tools automate personalized discounts and boost your conversions effortlessly.

** FAQs **

What are complementary product recommendations, and why are they ideal for e-commerce stores?

• Complementary product recommendations suggest related items that go well with the product your customer is viewing. They improve customer satisfaction by making shopping easier and encourage higher customer average order value through smart upsell features.

How does Amazon’s algorithm decide what to show in the “Frequently Bought Together” section?

• Amazon’s algorithm analyzes purchase data to find enticing product combinations that customers often buy on a single product basis. This helps increase sales by showing relevant suggested items directly on the Amazon product detail page.

Can a WooCommerce plugin help add smart recommendations on product pages?

• Yes, WooCommerce plugins let you add recommendation widgets and grouped products on WooCommerce product pages. This enhances customer shopping experiences by suggesting related products and boosting sales conversion.

How do “Frequently Bought Together” features differ from regular cross-sell or upsell options?

• Frequently Bought Together focuses on showing products usually purchased together, often on the product detail page or cart popup. Regular upsells can suggest higher-end versions, while FBT promotes product bundles that increase average order value.

What’s the best way to use “Frequently Bought Together” for stores with large product volumes or variable products?

• For stores with many or variable products, use dynamic grouping tools to create relevant bundles automatically. This keeps recommendations personalized and convenient for customers. It helps to improve sales conversion and customer satisfaction.