Now you can connect Facebook Pixel with your website to track conversions from your Facebook Dynamic ads using WooCommerce Product Feed Manager.
So you can analyze your conversions from Facebook ads to get a better insight on your targeted customers, optimize your ads and make changes for the future ad campaigns.
This will ensure a higher conversion rate from your Facebook Dynamic Ads.
Follow these steps to connect your Facebook Pixel with WooCommerce Product Feed Manager.
If you haven’t created a Facebook Pixel yet, follow this documentation by Facebook to create and install a Facebook Pixel.
To add that Pixel into your Event Manager, go to Facebook Event Manager, click on the Add New Data Source button.
If you already have a Facebook Pixel, go to Facebook Catalog Manager here.
Click on the Catalog Manager tab, more options will show up.
Click on the Pixels option.
It will take you to this page:
You can find your already existing Pixels here.
Choose the Pixel you want to connect.
Under the name of that Pixel, you’ll find a Pixel ID number.
Copy that Pixel ID number.
Go to your WordPress Dashboard.
Click on Product Feed, then choose the Settings option.
It will take you to the Settings page. Click on the Controls tab on this page.
You’ll find the Enable Facebook Pixel option here. Turn it on.
A new field named Facebook Pixel ID will appear.
Paste the Pixel ID in this field you copied earlier.
Now click on the Save button.
That’s it, your pixel is now connected with your WooCommerce store.
From now on, you can track the engagement and conversion on your WooCommerce store happening through your Facebook Dynamic ads.
Go to your connected Pixel on your Facebook Business account.
Click on the name of your Pixel.
You can see the activities and engagements on your website pages from your Facebook Dynamic ads.
You can see the activities on these pages:
It takes a few hours for the Pixel to update the engagements.
So you have to wait for some time after an engagement occurred on your site, to see it on the Overview.