---
title: How To Use Brands Filter When Generating Product Feed
description: "In this [PFM](https://rextheme.com/best-woocommerce-product-feed) guide, you will learn how you can use the Brand filter to generate product feed with your desired products from specific brands only. Normally, when you create a new feed, by default, there are no filters applied. It is…"
url: "https://rextheme.com/docs/how-to-use-brands-filter-when-generating-product-feed/"
updated: "2025-11-07"
category: "Product Feed Manager / Feed Filters: Help Customize Feed"
---

# How To Use Brands Filter When Generating Product Feed

In this [PFM](https://rextheme.com/best-woocommerce-product-feed) guide, you will learn how you can use the Brand filter to generate product feed with your desired products from specific brands only.

Normally, when you create a new feed, by default, there are no filters applied. It is set up to add **All Published Products**.

However, you might wish to include only certain products in the feed.

In that case, you may choose to use a **Brand Filters**, i.e., you will choose products based on their Brands.

## **Using Brand Filter**s

Follow the steps below to use Brand Filter properly.

**1.** Click on the **Product Filter** button.

[![Product-filter](https://rextheme.com/wp-content/uploads/2023/10/Product-filter.png)](https://rextheme.com/wp-content/uploads/2023/10/Product-filter.png)

Once you click on the Product Filter button, the Product Filter drawer will slide out from the right side of the window.

By default, it is set to **All Published Products**. Click on the dropdown menu.

Here, choose **Brand Filters**.

![How To Use Brands Filter When Generating Product Feed 1](https://rextheme.com/wp-content/uploads/2025/07/Edit-Product-Feed-Brand-Filter-‹-PFM-Testing-—-WordPress-08-06-2025_05_35_PM.png)

Then all the Brands in your store will be listed here with checkboxes beside them.

![How To Use Brands Filter When Generating Product Feed 2](https://rextheme.com/wp-content/uploads/2025/07/Brands-1.png)

**2.** Select the **brand** you desire and click the button **Save Changes**.

**3.** Next configure the feed and publish it.

You will see that the feed includes only the products that fall under the Brands you selected using Brand Filter.

**We advise that you only use this filter if you want to include products from more than one Brands.

**If you want to include products from one particular Brand only, then it’s better to use a custom filter.

That’s how easily you can use the Brand filter when generating product feed.